{"id":25981,"date":"2015-10-30T10:05:14","date_gmt":"2015-10-30T10:05:14","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25981"},"modified":"2023-02-27T14:22:36","modified_gmt":"2023-02-27T14:22:36","slug":"3-facebook-facts-che-forse-ancora-non-conosci","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/3-facebook-facts-che-forse-ancora-non-conosci\/","title":{"rendered":"3 Facebook Facts che forse ancora non conosci"},"content":{"rendered":"<p>Continuo anche oggi come ho fatto nelle ultime settimane e vi svelo alcune novit\u00e0 di Facebook &#8211; o <strong>Facebook Facts<\/strong> &#8211; di cui forse non siete ancora a conoscenza: l&#8217;app Notify, la sezione video (con video a 360\u00b0) e il tasto <em>&#8220;Compra&#8221;<\/em>.<\/p>\n<h2>Notify<\/h2>\n<p>Abbiamo gi\u00e0 parlato del rapporto burrascoso tra Facebook e Twitter e di come il social di Zuckerberg aspiri a rubare il primato che Twitter vanta nel <strong>mondo dell&#8217;informazione<\/strong>.<\/p>\n<p>Questa rincorsa oggi ha il nome di <strong>Notify<\/strong>, un&#8217;app che Facebook ancora non ha confermato, e che secondo Business Insider sar\u00e0 a s\u00e9 stante, ma che secondo fonti indiscrete sar\u00e0 l&#8217;arma vincente di Zuckerberg per imporre il suo social nel mondo dell&#8217;informazione.<\/p>\n<p>Ma vediamo nel dettaglio Notify: l&#8217;app, attualmente in fase di test, consentirebbe di <strong>aggregare notifiche dai vari editori<\/strong> sulle recenti pubblicazioni di storie e contenuti distinguendo tra provider, singoli produttori di contenuti, e stations, canali specializzati.<\/p>\n<p>In pratica si potr\u00e0 scegliere di ricevere notifiche di diverse categorie e personalizzare la home del proprio smartphone con un feed di notizie sempre aggiornato.<\/p>\n<h2>Video<\/h2>\n<p>Se Notify sar\u00e0 la riposta di Facebook a Twitter, i nuovi esperimenti e le nuove funzioni legate ai video sono la riposta a Instagram e Youtube.<\/p>\n<p>A settembre il colosso blu ha annunciato i <strong>video a 360\u00b0<\/strong> e, in attesa di scoprire come verranno recepiti dal pubblico, ora le prove si incentrano sulla possibilit\u00e0 di salvare i video e sulla sezione dei correlati.<\/p>\n<p>In pratica si pu\u00f2 creare una propria <strong>raccolta di video salvati<\/strong> e degni del famoso <em>\u201cmi piace\u201d<\/em> per poterli rivedere quando si preferisce. Questa raccolta di video a cosa servir\u00e0? Ad alimentare la sezione che verr\u00e0 dedicata a chi vuole vedere solo video. Le indiscrezioni suggeriscono che prender\u00e0 il posto di Messenger, ormai applicazione a parte da un bel po&#8217; di tempo, e sar\u00e0 immediatamente raggiungibile dalla home.<\/p>\n<h2>Compra<\/h2>\n<p>Ultimo, ma non meno importante, il test che Facebook sta conducendo sul social-commerce con l&#8217;introduzione del <strong>tasto <em>&#8220;Compra&#8221;<\/em><\/strong>. Al momento gli acquisti effettuati tramite cellulare rappresentano solo il 2%, ma io sono pronta a scommettere che se l&#8217;esperimento di Facebook andr\u00e0 a buon fine questa percentuale salir\u00e0 moltissimo.<\/p>\n<p>Come sempre, resto in attesa dei vostri pareri e anche delle vostre scommesse!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continuo anche oggi come ho fatto nelle ultime settimane e vi svelo alcune novit\u00e0 di Facebook &#8211; o <strong>Facebook Facts<\/strong> &#8211; di cui forse non siete ancora a conoscenza: l&#8217;app Notify, la sezione video (con video a 360\u00b0) e il tasto <em>&#8220;Compra&#8221;<\/em>.<\/p>\n","protected":false},"author":4,"featured_media":26086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[332,274,456,358],"class_list":["post-25981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-aggregatori-di-notizie","tag-social-commerce","tag-social-netwok","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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