{"id":26118,"date":"2015-11-16T11:01:22","date_gmt":"2015-11-16T10:01:22","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26118"},"modified":"2023-02-27T14:22:03","modified_gmt":"2023-02-27T14:22:03","slug":"carta-italia-tutela-made-in-italy-ecommerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/carta-italia-tutela-made-in-italy-ecommerce\/","title":{"rendered":"Carta Italia e la tutela del Made in Italy nell&#8217;ecommerce"},"content":{"rendered":"<p>Il <strong>Made in Italy<\/strong> \u00e8 motivo di orgoglio per il nostro Paese e da qualche mese \u00e8 stato siglato un accordo per tutelarlo anche in ambito ecommerce. Il Consorzio Netcomm (che unisce pi\u00f9 di 500 operatori ecommerce), il ministero dello sviluppo economico e Indicam (un istituto che si occupa appunto di anti-contraffazione), hanno firmato un&#8217;intesa che ha portato alla creazione di <strong>Carta Italia<\/strong>.<\/p>\n<p>Per prima cosa, gli operatori di Netcomm si sono resi disponibili a monitorare e eventualmente di bloccare gli account che vendono <strong>prodotti contraffatti<\/strong>. I consumatori stessi possono segnalare oggetti che risultino non essere made in Italy, ma spacciati per tali. I titolari degli ecommerce potranno &#8211; dopo attente verifiche &#8211; prendere seri provvedimenti, in modo che nei loro siti questa merce non venga pi\u00f9 venduta.<\/p>\n<p>Per gli operatori pi\u00f9 virtuosi inoltre \u00e8 prevista l&#8217;assegnazione del sigillo Netcomm, una sorta di <strong>bollino di qualit\u00e0<\/strong>, per quegli ecommerce che vendono prodotti originali garantendo anche altri requisiti minimi al consumatore finale.<\/p>\n<p>Questo accordo risulta molto importante perch\u00e9 in Italia il giro d&#8217;affari mosso dalla vendita di merce contraffatta ha raggiunto dati allarmanti. Sul web \u00e8 molto facile trovare <strong>prodotti spacciati per &#8220;Made in Italy&#8221;<\/strong> che non risultino essere tali: dai capi firmati ai prodotti alimentari, la lista \u00e8 purtroppo fin troppo lunga.<\/p>\n<p>La vendita di merce contraffatta online \u00e8 svantaggiosa per il nostro Paese:<\/p>\n<ul>\n<li>il prodotto spacciato per italiano <strong>non risponde ai requisiti<\/strong> che ci si aspetta;<\/li>\n<li>si alimenta la <strong>concorrenza sleale<\/strong> di quei paesi che riescono ad immettere sul mercato prodotti molto simili a quelli made in Italy, pagando meno la manodopera e utilizzando materiale pi\u00f9 scadente;\n<li>il consumatore finale, si sente <strong><em>&#8220;tradito&#8221;<\/em>, insoddisfatto e sfiduciato<\/strong>, difficilmente acquister\u00e0 di nuovo sul web.<\/li>\n<\/ul>\n<p>Personalmente credo che questo tipo di accordi tra il governo e le associazioni di settore siano molto utili, anche se non devono essere eventi &#8220;solitari&#8221;. Bisogna infatti puntare sempre alla <strong>salvaguardia delle aziende italiane<\/strong> e i loro prodotti sul mercato globale, che passa sempre pi\u00f9 spesso per il web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il <strong>Made in Italy<\/strong> \u00e8 motivo di orgoglio per il nostro Paese e da qualche mese \u00e8 stato siglato un accordo per tutelarlo anche in ambito ecommerce. Netcomm, il ministero dello sviluppo economico e Indicam, hanno creato <strong>Carta Italia<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":26225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[324,258,72,331,135,284],"class_list":["post-26118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-certificazione","tag-diritti-consumatori","tag-e-commerce","tag-made-in-italy","tag-netcomm","tag-prodotti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carta Italia e la tutela del Made in Italy - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Netcomm, il ministero dello sviluppo economico e Indicam hanno creato Carta Italia per salvaguardare il Made in Italy in ambito ecommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/carta-italia-tutela-made-in-italy-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carta Italia e la tutela del Made in Italy - 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