{"id":26157,"date":"2015-11-20T10:55:46","date_gmt":"2015-11-20T09:55:46","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26157"},"modified":"2023-02-27T14:21:59","modified_gmt":"2023-02-27T14:21:59","slug":"novita-in-arrivo-per-twitter-pinterest-e-instagram","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/novita-in-arrivo-per-twitter-pinterest-e-instagram\/","title":{"rendered":"Novit\u00e0 in arrivo per Twitter, Pinterest e Instagram"},"content":{"rendered":"<p>Vi parlo sempre delle <em>&#8220;rincorse&#8221;<\/em> di Facebook e oggi, per par condicio, mi sembra giusto parlare di quelle degli altri social. Vediamo insieme quindi quali sono state le novit\u00e0 implementate o semplicemente annunciate da <strong>Twitter, Pinterest e Instagram<\/strong>!<\/p>\n<h2>Novit\u00e0 per Twitter<\/h2>\n<p>Il social dell&#8217;uccellino <strong>ha cambiato la sua stellina in un cuoricino<\/strong>. Un dejav\u00f9? Certo! La scelta \u00e8 stata spiegata dai diretti interessati per l&#8217;universalit\u00e0 del simbolo del cuore, ma io penso che sia stata dettata principalmente dall&#8217;engagement che suscita un piccolo cuoricino. Vi ricordate che qualche settimana fa vi ho parlato delle Facebook Reactions e del ruolo che stanno acquisendo le emoji all&#8217;interno del nostro modo di comunicare? Io credo che i nuovi cuoricini di Twitter rientrino proprio in questo filone.<\/p>\n<p>Questo significa che nei social si da sempre pi\u00f9 la <strong>priorit\u00e0 alla parte emozionale<\/strong>, ai sentimenti e ad una connessione pi\u00f9 profonda con i follower: teniamolo sempre a mente quando scriviamo un contenuto!<\/p>\n<h2>Novit\u00e0 per Pinterest<\/h2>\n<p>Dite la verit\u00e0, quanti di voi hanno aspettato il <strong>tasto <em>&#8220;Compra&#8221;<\/em><\/strong> su Pinterest? Rientrate anche voi nell&#8217;87% di persone che, dopo aver visto qualcosa su Pinterest, si \u00e8 precipitata ad acquistarla? Io mi avvalgo della facolt\u00e0 di non rispondere, ma mi limito a dirvi che ho pi\u00f9 bacheche che amici su Facebook. Forse non \u00e8 proprio cos\u00ec, ma insomma, ci siamo capiti!<\/p>\n<p>Quando abbiamo parlato di <strong>social commerce<\/strong>, abbiamo anche sottolineato l&#8217;importanza dell&#8217;acquisto impulsivo e dettato dall&#8217;emozione e chi meglio di Pinterest riesce a scatenare l&#8217;impulso di comprare? Il tasto blu <em>&#8220;Buy it&#8221;<\/em> arriver\u00e0 presto sui nostri schermi e sono pronta a scommettere che avr\u00e0 un grandissimo successo. Voi lo utilizzerete?<\/p>\n<h2>Novit\u00e0 per Instagram<\/h2>\n<p>E dopo i Twitter Moments, arrivano i <strong>canali tematici<\/strong> anche su Instagram! La nuova funzione \u00e8 comparsa negli States, dove \u00e8 stata testata per Halloween, \u00e8 sar\u00e0 una selezione delle migliori produzioni riguardanti un tema specifico. Potremo quindi farci un giro tra le clip proposte e, se una ci piace, baster\u00e0 un tap per entrare nel profilo dell&#8217;autore.<\/p>\n<p>Questa funzione, una volta disponibile anche in Italia, ci sproner\u00e0 a produrre contenuti di sempre maggiore qualit\u00e0 per rientrare nella selezione dei canali a tema, siete pronti?<\/p>\n<p>Come sempre, resto in attesa dei vostri pareri!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi parlo sempre delle <em>&#8220;rincorse&#8221;<\/em> di Facebook e oggi, per par condicio, mi sembra giusto parlare di quelle degli altri social. Vediamo insieme quindi quali sono state le novit\u00e0 implementate o semplicemente annunciate da <strong>Twitter, Pinterest e Instagram<\/strong>!<\/p>\n","protected":false},"author":4,"featured_media":26274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[354,275,274,35,49],"class_list":["post-26157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-instagram","tag-pinterest","tag-social-commerce","tag-social","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Novit\u00e0 in arrivo per Twitter, Pinterest e Instagram - Artera<\/title>\n<meta name=\"description\" content=\"Oggi scopriamo insieme quindi quali sono state le novit\u00e0 implementate o semplicemente annunciate da Twitter, Pinterest e Instagram!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/novita-in-arrivo-per-twitter-pinterest-e-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Novit\u00e0 in arrivo per Twitter, Pinterest e Instagram - 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