{"id":26245,"date":"2015-11-23T10:07:15","date_gmt":"2015-11-23T09:07:15","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26245"},"modified":"2023-02-27T14:21:59","modified_gmt":"2023-02-27T14:21:59","slug":"quale-strategia-seguire-per-il-black-friday-negli-ecommerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/quale-strategia-seguire-per-il-black-friday-negli-ecommerce\/","title":{"rendered":"Quale strategia seguire per il Black Friday negli ecommerce?"},"content":{"rendered":"

Manca veramente poco al Black Friday<\/strong>, appuntamento ormai noto anche fuori dai confini statunitensi. Il venerd\u00ec nero – ovvero il giorno seguente alla festa del Ringraziamento – tradizionalmente inizia il vero e proprio shopping natalizio.<\/p>\n

Nonostante per gli ecommerce sia stato istituito il Cyber Monday in sostituzione del Black Friday, solitamente gli store online applicano uguamente sconti esclusivi<\/strong> per i propri consumatori.<\/p>\n

Se possediamo un ecommerce, \u00e8 bene sin da ora mettere in atto alcune strategie per cogliere al meglio l’occasione di guadagno<\/strong> che il venerd\u00ec nero ci offre.<\/p>\n

Per prima cosa \u00e8 fondamentale capire quale promozione \u00e8 pi\u00f9 adatta al nostro sito. Non siamo ancora in un periodo di saldi di fine stagione, ma potremmo considerare questa data come una proposta di svendita di met\u00e0 stagione. \u00c8 controproducente quindi offrire una scontistica del 50%, pi\u00f9 realistica \u00e8 invece una percentuale di sconto del 10-20%<\/strong>. Se i margini di guadagno sono pi\u00f9 bassi, come ad esempio per i siti che utilizzano il dropshipping, \u00e8 possibile applicare comunque un piccolo sconto del 5-10%, utile a farci conoscere da possibili nuovi clienti anche in questa occasione.<\/p>\n

In secondo luogo, \u00e8 opportuno decidere la nostra policy per quanto riguarda il venerd\u00ec nero. Questo significa che potremmo proporre delle variazioni, rispetto a quello che il nostro eshop offre solitamente. Prendiamo ad esempio la politica sui resi<\/strong>: se di solito offriamo un mese di tempo, potrebbe essere il caso di estendere la durata fino a fine gennaio. Inoltre teniamo conto di quanto ci impiega la nostra merce ad arrivare a destinazione: sar\u00e0 nelle case di chi l’ha ordinata prima di Natale? Molti consumatori infatti tengono conto dei tempi di spedizione<\/strong> in quanto acquistano i loro regali proprio durante il Black Friday.<\/p>\n

Ma come far sapere ai potenziali clienti che applicheremo delle speciali offerte per il venerd\u00ec nero? Sicuramente ci viene in aiuto l’email marketing<\/strong>. L’ideale sarebbe offrire un messaggio profilato al cliente. Tuttavia possiamo anche essere leggermente pi\u00f9 generici e avvisarlo con qualche giorno di anticipo delle promozioni che attiveremo per il Black Friday.<\/p>\n

Come per ogni festa che si rispetti, inoltre, sar\u00e0 bene “addobbare” il nostro portale ecommerce inserendo un banner o un header ad hoc in home page che ricordi agli utenti la nostra promozione per il venerd\u00ec nero.<\/p>\n

Non dimentichiamo infine la comunicazione sui social<\/strong>: rendiamo partecipi i nostri clienti condividendo un banner e un link alle promozioni proprio nella nostra pagina aziendale. Oppure optiamo per un’immagine che auguri un felice shopping pre-natalizio. Porter\u00e0 sicuramente qualche utente a visitare il nostro ecommerce e magari ad acquistare proprio il venerd\u00ec!<\/p>\n","protected":false},"excerpt":{"rendered":"

Manca veramente poco al Black Friday<\/strong>, appuntamento ormai noto anche fuori dai confini statunitensi. Il venerd\u00ec nero – ovvero il giorno seguente alla festa del Ringraziamento – tradizionalmente inizia il vero e proprio shopping natalizio.<\/p>\n","protected":false},"author":4,"featured_media":26286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[463,72,340,35,48],"class_list":["post-26245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-black-friday","tag-e-commerce","tag-email-marketing","tag-social","tag-web-marketing-1"],"yoast_head":"\nStrategia per il Black Friday negli ecommerce - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Manca poco al Black Friday, appuntamento ormai noto anche fuori dai confini statunitensi. 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