{"id":26355,"date":"2015-12-07T16:55:57","date_gmt":"2015-12-07T15:55:57","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26355"},"modified":"2023-02-27T14:21:30","modified_gmt":"2023-02-27T14:21:30","slug":"come-ottenere-piu-conversioni-sul-nostro-ecommerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/come-ottenere-piu-conversioni-sul-nostro-ecommerce\/","title":{"rendered":"Come ottenere pi\u00f9 conversioni sul nostro ecommerce"},"content":{"rendered":"<p>Oggi parliamo di un problema che riscontrano molti ecommerce, anche per quelli gestiti da personale esperto. Stiamo parlando della <strong>mancata conversione<\/strong>. A volte pu\u00f2 capitare che, nonostante il traffico generato dal nostro portale, non si riesca a raggiungere gli obiettivi prefissati. Il potenziale cliente visita il nostro sito, ma non viene all&#8217;azione nonostante il nostro eshop sia ben costruito.<\/p>\n<p>Quali possono quindi essere le motivazioni (e le soluzioni) a questa fastidiosa situazione? Per prima cosa, chiediamoci se le <strong>parole chiave<\/strong> scelte per posizionare meglio il nostro sito sono quelle giuste. Spesso infatti si commettono dei piccoli errori che poi, al momento della conversione, si pagano. A volte \u00e8 il nostro ego che ci mette i bastoni tra le ruote: le <strong><em>&#8220;vanity keywords&#8221;<\/em><\/strong> sono frutto di questa inavvertenza. Se ad esempio come keyword vogliamo utilizzare il nostro brand, dobbiamo essere certi che sia conosciuto gi\u00e0 alla massa altrimenti pu\u00f2 essere controproducente. Ci sono anche delle parole chiave che sembrano fare al caso nostro ma che in realt\u00e0 sono del tutto inutili a livello di posizionamento. Come fare quindi? Se capiamo che una keyword funziona, \u00e8 opportuno lavorare su di essa creando contenuti che ruotino intorno all&#8217;argomento.<\/p>\n<p>Non dimentichiamo poi che l&#8217;utente deve comunque rimanere &#8220;soddisfatto&#8221; di quello che vede nel nostro ecommerce. Questo non significa sconti a tutte le ore del giorno e coupon come se piovessero! Per\u00f2 un po&#8217; di <strong>chiarezza nella home page<\/strong>, aiuta sempre, ma anche tantissimi altri aspetti devono essere curati. Ogni piccolo particolare nel nostro ecommerce deve spingere il cliente proprio dove vogliamo che vada, ovvero a completare l&#8217;azione per cui \u00e8 l\u00ec: comprare da noi.<\/p>\n<p>Come spesso accade quando sia parla di ecommerce, non dobbiamo dimenticare che alla base della nostra piramide, c&#8217;\u00e8 l&#8217;attento <strong>studio di una strategia<\/strong>. Dobbiamo infatti avere le idee chiare sui nostri obiettivi e tentare di perseguirli anche quando i risultati tardano ad arrivare.<\/p>\n<p>In nostro aiuto comunque, ci sono alcuni tool che sono facilmente reperibili sul web e semplici da usare. Con essi potremmo maggiormente capire quali risultati stiamo ottenendo e in che modo. Quali di questi tool sono pi\u00f9 efficaci? Difficile dirlo, ma a prima vista consiglierei <strong>Inside for search<\/strong>, oppure l&#8217;ormai conosciutissimo <strong>Google Analytics<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oggi parliamo di un problema che riscontrano molti ecommerce, anche per quelli gestiti da personale esperto. Stiamo parlando della <strong>mancata conversione<\/strong>. A volte pu\u00f2 capitare che, nonostante il traffico generato dal nostro portale, non si riesca a&#8230;<\/p>\n","protected":false},"author":4,"featured_media":26422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[154,72,110],"class_list":["post-26355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-conversioni","tag-e-commerce","tag-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ottenere pi\u00f9 conversioni sull&#039;ecommerce - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Un problema che riscontrano molti ecommerce \u00e8 la mancata conversione: come \u00e8 possibile aumentare le conversioni sul proprio ecommerce?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/come-ottenere-piu-conversioni-sul-nostro-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ottenere pi\u00f9 conversioni sull&#039;ecommerce - 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