{"id":26433,"date":"2015-12-14T11:32:02","date_gmt":"2015-12-14T10:32:02","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26433"},"modified":"2023-02-27T14:21:27","modified_gmt":"2023-02-27T14:21:27","slug":"realizzare-una-buona-customer-experience-sul-sito","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/realizzare-una-buona-customer-experience-sul-sito\/","title":{"rendered":"Realizzare una buona customer experience sul sito"},"content":{"rendered":"<p>Vi siete mai chiesti il motivo per cui un cliente scelga di comprare online, invece che in un negozio fisico? I motivi sono molteplici, ma uno dei principali \u00e8 soprattutto la <strong>customer experience<\/strong>: un utente infatti, acquister\u00e0 nel nostro eshop solo se gli presenteremo un <strong>sito semplice da usare<\/strong>.<\/p>\n<p>Ma vediamo nello specifico quali sono le caratteristiche che un ecommerce deve rispettare per favorire una buona user experience. Mai come in questo caso contano le performance dell&#8217;hosting e i <strong>tempi di caricamento veloci<\/strong>: il nostro sito dovrebbe caricarsi in un massimo di tre secondi. Questo perch\u00e9 in una societ\u00e0 dove abbiamo sempre meno tempo, i clienti preferiscono eshop dove non debbano aspettare troppo per effettuare l&#8217;acquisto.<\/p>\n<p>Un altro aspetto molto importante \u00e8 la sicurezza del nostro negozio virtuale: l&#8217;utente deve poter comprare senza temere i cyber attacchi. Molti clienti scelgono di usare la carta di credito, perci\u00f2 dobbiamo garantire loro una <strong>procedura di pagamento sicura<\/strong>.<\/p>\n<p>Diamo inoltre maggiore importanza alla <strong>versione mobile<\/strong> del nostro sito. Come abbiamo spesso spiegato anche i altre occasioni, sempre pi\u00f9 utenti prediligono l&#8217;uso di un device mobile per i propri acquisti. Spesso invece, molti siti sono ancora poco user-friendly da questo punto di vista. Non commettiamo lo stesso errore, rischiando di tagliare fuori dal nostro eshop molti possibili compratori!<\/p>\n<p>Non dimentichiamo neppure di <strong>personalizzare la user-experience<\/strong> del cliente. Una volta che abbiamo salvato i suoi dati e capito quali siano le sue preferenze, \u00e8 opportuno che a partire dalla home page, il cliente sappia che &#8220;pensiamo&#8221; a lui. Proprio come nei negozi fisici, l&#8217;utente torner\u00e0 se lo trattiamo bene e se non lo facciamo sentire solo come un numero.<\/p>\n<p>Se il nostro sito va gi\u00e0 bene, e prevediamo un <strong>aumento delle vendite<\/strong> nel periodo immediatamente precedente il Natale, chiediamoci se siamo veramente pronti a gestirlo. Il nostro eshop sar\u00e0 in grado di ricevere molte visite senza andare in crash? Assicuriamoci di non fare brutte figure, effettuando dei <strong>test di carico<\/strong> prima dell&#8217;arrivo di tanti potenziali clienti. Se abbiamo lavoriamo con dei fornitori esterni, inoltre, cerchiamo di capire se anch&#8217;essi saranno pronti a ricevere un carico di lavoro ben pi\u00f9 alto del solito. Anche solo un cliente insoddisfatto, anche solo un pacco arrivato in ritardo potrebbe crearci qualche <strong>problema a livello di reputazione<\/strong>!<\/p>\n<p>Infine, cerchiamo di rendere la <strong>procedura di checkout semplice e rapida<\/strong>. Alcuni grandi retailer hanno introdotto la possibilit\u00e0 di <strong>acquisto con un click<\/strong>, per clienti gi\u00e0 registrati. So che questo sembra veramente difficile da effettuare, ma limitiamoci per il momento a non &#8220;caricare&#8221; troppo il momento pre-acquisto. Form lunghi e pop-up invasivi sono da evitare: il cliente deve comprare e avere un buon ricordo di noi. Anche questo infatti, \u00e8 parte di una buona customer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi siete mai chiesti il motivo per cui un cliente scelga di comprare online, invece che in un negozio fisico? I motivi sono molteplici, ma uno dei principali \u00e8 soprattutto la <strong>customer experience<\/strong>: un utente infatti, acquister\u00e0 nel nostro eshop solo se&#8230;<\/p>\n","protected":false},"author":4,"featured_media":26498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,111,286,89,84],"class_list":["post-26433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commerce","tag-performance","tag-responsive","tag-user-experience","tag-vendite-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Realizzare una buona customer experience - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Perch\u00e9 un cliente sceglie di comprare online, invece che in un negozio fisico? 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