{"id":26523,"date":"2015-12-28T17:45:08","date_gmt":"2015-12-28T16:45:08","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26523"},"modified":"2023-02-27T14:21:20","modified_gmt":"2023-02-27T14:21:20","slug":"guida-alla-lead-generation-4-persuasione-degli-utenti","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/guida-alla-lead-generation-4-persuasione-degli-utenti\/","title":{"rendered":"Guida alla Lead Generation: persuasione degli utenti (4)"},"content":{"rendered":"<p>Nella puntata odierna della nostra guida sulla lead generation ci occupiamo di incentivi. S\u00ec perch\u00e9, oltre a tutti gli strumenti citati nei primi 3 post di questa guida, l&#8217;incentivo ha un incredibile potere di <strong>persuasione degli utenti<\/strong>.<\/p>\n<p>La soluzione migliore per richiedere il contatto di un utente \u00e8 certamente l&#8217;ottimizzazione di quei canali che sono gi\u00e0 aperti in azienda.<\/p>\n<p>La scelta che molte aziende fanno \u00e8 attivare un programma <strong><em>&#8220;porta un amico&#8221;<\/em><\/strong> (o &#8220;member get member in inglese). Questa particolare metodologia pu\u00f2 portare un numero notevole di nuovi lead tuttavia \u00e8 necessario bilanciare con attenzione i due fattori che caratterizzano la campagna: il numero di nuovi contatti che l&#8217;utente registrato deve portare per guadagnare il premio ed il premio stesso.<\/p>\n<p>Se il numero di &#8220;amici&#8221; che un utente deve convincere a registrarsi \u00e8 troppo elevato ci sar\u00e0 un numero limitato di partecipanti. Se il premio \u00e8 troppo cospicuo invoglier\u00e0 gli utenti a imbrogliare indicando <strong>contatti inesistenti<\/strong> oppure generer\u00e0 <strong>lead non in target<\/strong>.<\/p>\n<p>Un&#8217;altra opzione a disposizione \u00e8 la richiesta dell&#8217;indirizzo email agli utenti tramite <strong>programmi fedelt\u00e0<\/strong>, estensioni di garanzia, eccetera. In particolare questa attivit\u00e0 sar\u00e0 di maggior successo se legata ad un servizio gi\u00e0 compreso nell&#8217;offerta aziendale.<\/p>\n<p>La creazione di <strong>contenuti ad alto valore aggiunto<\/strong> \u00e8 una delle soluzioni pi\u00f9 efficaci in ambito B2B. Contenuti di livello professionale permettono di alzare la probabilit\u00e0 che gli utenti decidano di registrarsi per la ricezione di una newsletter o per altri programmi di email marketing.<\/p>\n<p>Ci\u00f2 che bisogna sempre tenere a mente in questi casi \u00e8 che la condivisione di <strong>contenuti speciali<\/strong> ha diretta ricaduta sulla reputazione dell&#8217;azienda e quindi sulla fiducia che gli utenti hanno nel brand.<\/p>\n<p>L&#8217;ultimo punto affrontato in questo post \u00e8 la trasparenza. Quando si sceglie di organizzare <strong>giochi e concorsi online<\/strong> \u00e8 fondamentale che l&#8217;azienda sia completamente trasparente ed onesta con gli utenti.<\/p>\n<p>Questo tipo di attivit\u00e0 permettono di raccogliere un numero molto elevato di contatti grazie all&#8217;incentivo della vittoria del premio in palio. Ci\u00f2 che spesso si omette di comunicare \u00e8 la volont\u00e0 di inviare pi\u00f9 o meno periodicamente newsletter con aggiornamenti e promozioni.<\/p>\n<p>Se le <strong>regole per la registrazione<\/strong> al concorso non sono chiare fin da subito all&#8217;utente, una volta concluso il concorso passer\u00e0 poco tempo prima che il contatto venga rimosso dal database. In questo modo tutto il lavoro fatto in precedenza sar\u00e0 stato vano.<\/p>\n<p>Per evitare questo tipo di problematiche \u00e8 quindi fondamentale essere trasparenti fin da subito comunicando che, in caso di registrazione, l&#8217;utente ricever\u00e0 informazioni commerciali, aggiornamenti e newsletter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nella puntata odierna della nostra guida sulla lead generation ci occupiamo di incentivi. S\u00ec perch\u00e9, oltre a tutti gli strumenti citati nei primi 3 post di questa guida, l&#8217;incentivo ha un incredibile potere di <strong>persuasione sugli utenti<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":26592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[221,468,155,130,94,48],"class_list":["post-26523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-fidelizzazione","tag-guida-lead-generation","tag-lead-generation","tag-newsletter","tag-privacy","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead Generation: persuasione degli utenti - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Nella puntata odierna della guida sulla lead generation ci occupiamo di incentivi perch\u00e9 la persuasione degli utenti \u00e8 molto importante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/guida-alla-lead-generation-4-persuasione-degli-utenti\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation: persuasione degli utenti - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Nella puntata odierna della guida sulla lead generation ci occupiamo di incentivi perch\u00e9 la persuasione degli utenti \u00e8 molto importante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/guida-alla-lead-generation-4-persuasione-degli-utenti\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-28T16:45:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:21:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/12\/persuasione-utenti.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/guida-alla-lead-generation-4-persuasione-degli-utenti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/guida-alla-lead-generation-4-persuasione-degli-utenti\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Guida alla Lead Generation: persuasione degli utenti (4)\",\"datePublished\":\"2015-12-28T16:45:08+00:00\",\"dateModified\":\"2023-02-27T14:21:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/guida-alla-lead-generation-4-persuasione-degli-utenti\\\/\"},\"wordCount\":424,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/guida-alla-lead-generation-4-persuasione-degli-utenti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/persuasione-utenti.jpg\",\"keywords\":[\"fidelizzazione\",\"guida lead generation\",\"lead generation\",\"newsletter\",\"privacy\",\"web marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/guida-alla-lead-generation-4-persuasione-degli-utenti\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/guida-alla-lead-generation-4-persuasione-degli-utenti\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/guida-alla-lead-generation-4-persuasione-degli-utenti\\\/\",\"name\":\"Lead Generation: persuasione degli utenti - 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