{"id":26538,"date":"2016-01-07T17:24:03","date_gmt":"2016-01-07T16:24:03","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26538"},"modified":"2023-02-27T14:21:17","modified_gmt":"2023-02-27T14:21:17","slug":"guida-alla-lead-generation-5-direct-marketing","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/guida-alla-lead-generation-5-direct-marketing\/","title":{"rendered":"Guida alla Lead Generation: direct marketing (5)"},"content":{"rendered":"<p>Con il post di oggi siamo giunti alla quinta puntata della guida che raccoglie le best practice per avere successo nel processo di <a href=\"https:\/\/www.artera.net\/it\/blog\/web-marketing\/guida-alla-lead-generation-1-usabilita-del-sito\">lead generation<\/a>. Ci\u00f2 di cui vogliamo parlare\u00a0\u00e8 il <strong>direct marketing<\/strong> nelle sue componenti offline, mobile ma non solo.<\/p>\n<p>Sotto la voce <em>&#8220;direct marketing&#8221;<\/em> si categorizzano moltissime strategie che stanno diventando via via sempre pi\u00f9 obsolete ma che possono risultare ancora efficaci se integrate nel mondo del web e della lead generation.<\/p>\n<p>Se siete un&#8217;azienda che partecipa a <strong>fiere ed eventi<\/strong> ricordatevi di chiedere alle persone con cui entrate in contatto se sono interessate a registrarsi nelle vostre liste. La soluzione migliore \u00e8 preparare preventivamente moduli cartacei con nome, cognome, indirizzo email e privacy policy da accettare con firma. Un&#8217;alternativa \u00e8 l&#8217;invio di un&#8217;email di opt-in per permettere agli utenti di confermare la loro volont\u00e0 di registrarsi.<\/p>\n<p>Ci\u00f2 che bisogna sempre tenere a mente \u00e8 l&#8217;integrazione della comunicazione. Ad esempio pu\u00f2 dare ottimi risultati l&#8217;inserimento del <strong>link di iscrizione in cataloghi<\/strong>, materiali cartacei ed in tutti i canali pi\u00f9 tradizionali.<\/p>\n<p>Esiste poi la possibilit\u00e0 di richiedere la sottoscrizione ad una lista per via telefonica. In questo caso sar\u00e0 indispensabile dare precise direttive ai <strong>call center<\/strong> ed alle funzioni aziendali relativamente ai progetti di email marketing attivi. In questo modo chi \u00e8 a contatto con gli utenti potr\u00e0 effettuare la richiesta nel modo pi\u00f9 naturale possibile e senza difficolt\u00e0.<\/p>\n<p>In questo senso \u00e8 un&#8217;ottima idea realizzare una semplice interfaccia web integrata con il database lead per permettere agli operatori di inserire l&#8217;indirizzo email direttamente con il minimo dispendio di tempo. Una volta inserita la nuova voce nel database il sistema dovr\u00e0 occuparsi di inviare un&#8217;<strong>email di opt-in<\/strong> nel pi\u00f9 breve tempo possibile. Anche poche ore possono fare la differenza tra una registrazione avvenuta ed una mancata.<\/p>\n<p>Se poi siete una di quelle aziende che sono solite mettersi in contatto con i clienti\/prospect tramite <strong>spedizioni cartacee<\/strong>, per spostare i contatti verso l&#8217;email la soluzione migliore \u00e8 l&#8217;inserimento all&#8217;interno delle buste di una breve descrizioni dei vantaggi derivanti dall&#8217;iscrizione nel database del proprio indirizzo email.<\/p>\n<p>L&#8217;ultimo strumento che certamente pu\u00f2 portare notevoli risultati \u00e8 l&#8217;<strong>invio di SMS<\/strong>. I messaggi hanno infatti percentuali di apertura elevatissime. Per questo motivo alcuni progetti di direct marketing hanno un altissimo riscontro.<\/p>\n<p>In termini di lead generation gli SMS possono essere sfruttati per invitare gli utenti a compiere determinate azioni sul sito web. Gli SMS trasmettono agli utenti un senso di urgenza e per questo sono particolarmente adatti in caso di progetti la cui sottoscrizione deve essere effettuata entro una certa data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con il post di oggi siamo giunti alla quinta puntata della guida che raccoglie le best practice per avere successo nel processo di lead generation. Ci\u00f2 di cui vogliamo parlare\u00a0\u00e8 il <strong>direct marketing<\/strong> nelle sue componenti offline, mobile ma non solo.<\/p>\n","protected":false},"author":4,"featured_media":26673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[472,468,155,473,474,48],"class_list":["post-26538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-direct-marketing","tag-guida-lead-generation","tag-lead-generation","tag-sms","tag-telemarketing","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead Generation: direct marketing - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Una delle best practice per avere successo nel processo di lead generation\u00a0\u00e8 il direct marketing nelle sue componenti offline, mobile e...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/guida-alla-lead-generation-5-direct-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation: direct marketing - 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