{"id":26586,"date":"2016-01-11T16:35:44","date_gmt":"2016-01-11T15:35:44","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26586"},"modified":"2023-02-27T14:20:53","modified_gmt":"2023-02-27T14:20:53","slug":"importanza-storytelling-ecommerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/importanza-storytelling-ecommerce\/","title":{"rendered":"L’importanza dello storytelling nell’ecommerce"},"content":{"rendered":"

La vendita online \u00e8 un ambiente sempre pi\u00f9 competitivo e per affermarsi non serve concentrarsi solo sulla bont\u00e0 del nostro prodotto. L’efficienza nella spedizione, un customer service d’eccellenza, un’attenta analisi dell’esigenze del nostro cliente sono punti solidi, assieme ad una strategia ben consolidata, ma possono non bastare.<\/p>\n

In un mondo sempre pi\u00f9 social, il nostro eshop ha bisogno infatti di una marcia in pi\u00f9, ovvero dello storytelling<\/strong>. Di cosa stiamo parlando? Ebbene, possiamo aver trovato il miglior prodotto da vendere online (ne abbiamo parlato nel precedente articolo<\/a>, ricordate?), e un efficiente servizio di consegna e post-vendita. Sulla carta potrebbe non mancarci nulla, ma per avere successo raccontiamolo al mondo intero!<\/p>\n

L’importanza della nostra storia \u00e8 il motore che ci potrebbe far guadagnare perch\u00e9 scelti dal cliente. Il consumatore infatti ha ormai imparato a comparare i prezzi e a distinguere tra un prodotto di qualit\u00e0 ed un altro. Spesso per\u00f2 la scelta cade su un determinato ecommerce per un fattore emozionale<\/strong>. Il racconto di come viene prodotto ci\u00f2 che vendiamo, il dietro le quinte la storia del nostro brand, sono ingredienti che vengono apprezzati.<\/p>\n

Un blog in cui parliamo del nostro prodotto, dialoghiamo con i consumatori finali (attraverso i commenti) o pubblichiamo dei tutorial su come utilizzare al meglio il nostro bene, possono veramente fare la differenza. Attenzione, non si tratta di propinare una storia ripetitiva, ma di suscitare l’interesse di chi ci legge<\/strong>, anche grazie ai social: non a caso molti brand utilizzano Instagram: anche solo una buona galleria di immagini pu\u00f2 esserci di grande aiuto.<\/p>\n

Scrivere non \u00e8 il vostro forte? Quando fotografate la vostra incopetenza in materia \u00e8 palese? Considerate di appoggiarvi all’aiuto di professionisti che – anche solo periodicamente – possono far vedere il vostro brand sotto una luce diversa. L’arte dello storytelling per ecommerce<\/strong> non si apprende dal giorno alla notte. \u00c8 necessario un attento studio anche in termini di riscontro di vendita<\/strong>: quello che pu\u00f2 funzionare per il nostro concorrente, pu\u00f2 essere sbagliato nel nostro caso.<\/p>\n

Tuttavia, una volta capito quale sia il miglior modo per far vedere ci\u00f2 che facciamo, potrebbe diventare divertente parlare del nostro prodotto. Perch\u00e8 alla base di un successo, in ambito ecommerce, c’\u00e8 la passione per il brand<\/strong> e la convinzione che il nostro prodotto abbia una marcia in pi\u00f9 da offrire ai potenziali clienti. Se partiamo da questo punto di vista, non ci sar\u00e0 difficile far vedere agli altri il nostro lavoro e convincerli ad acquistare da noi.<\/p>\n","protected":false},"excerpt":{"rendered":"

La vendita online \u00e8 un ambiente sempre pi\u00f9 competitivo e per affermarsi non serve concentrarsi solo sulla bont\u00e0 del nostro prodotto. In un mondo sempre pi\u00f9 social, il nostro ecommerce ha bisogno infatti di una marcia in pi\u00f9, ovvero dello storytelling<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":26707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,342,48],"class_list":["post-26586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commerce","tag-storytelling","tag-web-marketing-1"],"yoast_head":"\n\u2022 L'importanza dello storytelling nell'ecommerce - Artera<\/title>\n<meta name=\"description\" content=\"La vendita online \u00e8 sempre pi\u00f9 competitiva e per affermarsi non serve solo la bont\u00e0 del prodotto, ma anche lo storytelling per ecommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/importanza-storytelling-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 L'importanza dello storytelling nell'ecommerce - 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