{"id":26615,"date":"2016-01-21T09:58:22","date_gmt":"2016-01-21T08:58:22","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26615"},"modified":"2023-02-27T14:20:48","modified_gmt":"2023-02-27T14:20:48","slug":"guida-alla-lead-generation-7-privacy-degli-utenti","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/guida-alla-lead-generation-7-privacy-degli-utenti\/","title":{"rendered":"Guida alla Lead Generation: privacy degli utenti (7)"},"content":{"rendered":"<p>Nell&#8217;ultima puntata prima dell&#8217;appendice conclusiva di questa guida che cerca di raccogliere le <a href=\"https:\/\/www.artera.net\/it\/blog\/web-marketing\/guida-alla-lead-generation-1-usabilita-del-sito\">best practice per la lead generation<\/a>, trattiamo l&#8217;argomento pi\u00f9 importante quando si parla delle raccolta di contatti: la <strong>privacy degli utenti<\/strong>.<\/p>\n<p>Per quanto riguarda la <strong>normativa sulla privacy<\/strong> in Italia, essa \u00e8 contenuta nel Decreto Legislativo 196\/2003 che, recependo la normativa europea in merito, ha sancito l&#8217;impossibilit\u00e0 di invio di comunicazioni via email senza un <strong>consenso informato<\/strong>.<\/p>\n<p>Questo significa che il destinatario del messaggio di posta elettronica deve conoscere chi detiene i suoi dati e con quale fine. Inoltre l&#8217;utente deve essere messo in condizione di accedere e <strong>richiedere la cancellazione dei propri dati<\/strong> in qualunque momento.<\/p>\n<p>Il rispetto della privacy non \u00e8 solamente un obbligo di legge: inviare email a chi non desidera riceverle \u00e8 inutile e costoso! Inoltre peggiora la reputazione del portale e dell&#8217;azienda ed abbassa il tasso di affidabilit\u00e0, in quanto mittente, presso i provider.<\/p>\n<p>Con tutta probabilit\u00e0 l&#8217;utente che riceve un messaggio indesiderato lo sposter\u00e0 nella <strong>cartella spam<\/strong> piuttosto che disiscriversi. A causa di ci\u00f2 si verr\u00e0 bloccati dai provider rendendo impossibile un futuro invio verso quell&#8217;utente.<\/p>\n<p>Come rispettare nel modo pi\u00f9 trasparente possibile la privacy degli utenti?<\/p>\n<ul>\n<li><strong>Non comprare liste indirizzi da sconosciuti<\/strong><br \/>\nSembra un consiglio da nonna ma \u00e8 assolutamente valido quando si parla di indirizzi email. In generale \u00e8 meglio disporre di un database limitato e ben profilato piuttosto che di liste mai verificate. Spesso queste liste a pagamento danno risultati scadenti, peggiorano la qualit\u00e0 dei DB e rovinano la reputazione. Se per\u00f2 questa scelta \u00e8 ritenuta fondamentale allora verificate il consenso degli utenti inseriti nelle liste.<\/li>\n<li><strong>Non prendere indirizzi dalla rete<\/strong><br \/>\nCome per il punto precedente, recuperare indirizzi sul web \u00e8 sbagliato. Senza un espresso consenso degli utenti, questa pratica pu\u00f2 portare a notevoli problematiche.<\/li>\n<li><strong>Verificare il consenso degli utenti<\/strong><br \/>\nAnche quando si inviano DEM a database di fornitori esterni \u00e8 importante chiedere chiarimenti sulle modalit\u00e0 di raccolta del consenso degli utenti.<\/li>\n<li><strong>Inserire sempre il testo del trattamento privacy<\/strong><br \/>\nLa policy del trattamento dei dati personali \u00e8 obbligatoria ed \u00e8 sempre meglio metterla ben in evidenza per rassicurare gli utenti circa la seriet\u00e0 della propria azienda e del proprio portale web. In particolare non deve mancare il nome del responsabile del trattamento dei dati sensibili e le finalit\u00e0 con cui vengono raccolti.<\/li>\n<li><strong>Verificare le leggi internazionali<\/strong><br \/>\nLe leggi riguardanti la privacy degli utenti sono diverse da stato a stato. La legislazione italiana \u00e8 una delle pi\u00f9 severe tuttavia quando si ha a che fare con nazioni diverse (per attivit\u00e0 di digital direct marketing) \u00e8 sempre meglio documentarsi sulle leggi locali in vigore.<\/li>\n<li><strong>Evitare i flag di default<\/strong><br \/>\nQuando si propone un form per la registrazione capita spesso di trovare gi\u00e0 spuntati i checkbox relativi al consenso per il trattamento dei dati personali. Questo, pur essendo molto utilizzato, \u00e8 un comportamento che lascia interdetti gli utenti ed inoltre non garantisce che il consenso sia davvero &#8220;informato&#8221;.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nell&#8217;ultima puntata prima dell&#8217;appendice conclusiva di questa guida che cerca di raccogliere le best practice per la lead generation, trattiamo l&#8217;argomento pi\u00f9 importante quando si parla delle raccolta di contatti: la <strong>privacy degli utenti<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":26680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[156,384,468,155,94,48],"class_list":["post-26615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-aspetti-legali","tag-dem","tag-guida-lead-generation","tag-lead-generation","tag-privacy","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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