{"id":26629,"date":"2016-01-18T15:54:55","date_gmt":"2016-01-18T14:54:55","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26629"},"modified":"2023-02-27T14:20:50","modified_gmt":"2023-02-27T14:20:50","slug":"come-analizzare-le-statistiche-dei-nostri-competitor","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/come-analizzare-le-statistiche-dei-nostri-competitor\/","title":{"rendered":"Come analizzare le statistiche dei nostri competitor"},"content":{"rendered":"<p>I competitor sono spesso visti come antagonisti nel mondo dell&#8217;ecommerce e del commercio in generale. In realt\u00e0, se un nostro diretto concorrente \u00e8 pi\u00f9 popolare di noi un motivo c&#8217;\u00e8 sempre. Invece di <em>&#8220;rosicare&#8221;<\/em> dovremmo <strong>imparare dalla concorrenza<\/strong>.<\/p>\n<p>Quali sono quindi gli strumenti a nostra disposizione in ambito di ecommerce? Un tempo per vedere quante visite aveva un sito web c&#8217;erano i <strong>contatori<\/strong>, ormai obsoleti. Oggi sono ancora sporadicamente usati, ma non sono certo i preferiti dai webmaster. Dopo i contatori sono arrivati alcuni servizi di Google come <strong>Google Trends for Website<\/strong> e <strong>Google Ad Planner<\/strong>, che ormai non esistono pi\u00f9.<\/p>\n<p>Attualmente un sito piuttosto diffuso \u00e8 <strong>Alexa<\/strong> (<a href=\"http:\/\/www.alexa.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">alexa.com<\/a>), che divent\u00f2 famoso per la sua toolbar, che attualmente si presenta in forma di estensione. Essa serve a tracciare le dimensioni del traffico all&#8217;interno del sito, ma anche il comportamento degli utenti che lo visitano. Nonostante sia molto amato, soprattutto dalle fashion blogger, che ringraziano spesso per il posizionamenti della classifica che viene puntualmente stilata, non \u00e8 sempre attendibile. Va detto che gi\u00e0 nel 2008, i webmaster apportarono una modifica all&#8217;algoritmo a tale proposito. Tuttavia per loro stessa ammissione, non si pu\u00f2 essere sicuri al 100% dei dati rilevati. Vi \u00e8 per\u00f2 un metodo a pagamento pi\u00f9 attendibile, ovvero le <strong><em>Certified Site Metrics<\/em><\/strong>.<\/p>\n<p><strong>SimilarWeb<\/strong> (similarweb.com) \u00e8 un servizio web utile per dare uno sguardo ai nostri competitor. A differenza di Alexa, analizza pi\u00f9 parametri basandosi su vari canali (come ad esempio la raccolta di dati attraverso degli internet provider sparsi per il globo). Inoltre permette di vedere ad esempio le percentuali di visita provenienti dai social.<\/p>\n<p>Un altro strumento professionale utilissimo \u00e8 <strong>SEMrush<\/strong> (<a href=\"https:\/\/it.semrush.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">semrush.com<\/a>), che permette di analizzare i dati in chiave SEO. Nonostante vi sia una buona versione gratuita, \u00e8 preferibile registrarsi al sito per ottenere informazioni pi\u00f9 dettagliate.<\/p>\n<p>Ottimo tool anche <strong>Compete<\/strong> (compete.com), che trova i competitor pi\u00f9 simili e rilevanti e che risulta essere completo ed affidabile.<\/p>\n<p>Su <strong>SpyFu<\/strong> (<a href=\"http:\/\/www.spyfu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">spyfu.com<\/a>), oltre a vedere le statistiche dei concorrenti, \u00e8 possibile effettuare la ricerca delle keyword e del ranking per ogni pagina del sito concorrente.<\/p>\n<p>Un altro buon sito \u00e8 <strong>Audiweb<\/strong> (<a href=\"http:\/\/www.audiweb.it\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">audiweb.it<\/a>): tramite una registrazione gratuita, si pu\u00f2 accedere addirittura a dati censurati di molti famosi siti web, quali ad esempio il tempo medio di permanenza nella home page.<\/p>\n<p>Questi sono alcuni tool che potrebbero esserci utili, tuttavia \u00e8 bene ricordare che i dati letti possono essere pi\u00f9 che approssimativi. Il nostro competitor pu\u00f2 avere anche pi\u00f9 visite di noi, ma le sapr\u00e0 tradurre in guadagni effettivi? Il suo traffico \u00e8 di qualit\u00e0 o gli utenti ci arrivano un p\u00f2 per caso? La sicurezza di tali statistiche non \u00e8 mai certa, quindi prendiamo sempre questi dati <em>&#8220;con le pinze&#8221;<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I competitor sono spesso visti come antagonisti nel mondo dell&#8217;ecommerce e del commercio in generale. In realt\u00e0, se un nostro diretto concorrente \u00e8 pi\u00f9 popolare di noi un motivo c&#8217;\u00e8 sempre. Invece di <em>&#8220;rosicare&#8221;<\/em> dovremmo <strong>imparare dalla concorrenza<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":26780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[47,111,176,216],"class_list":["post-26629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-competitor","tag-performance","tag-ranking","tag-web-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Come analizzare le statistiche dei nostri competitor - Artera<\/title>\n<meta name=\"description\" content=\"Spesso i competitor sono visti come antagonisti, invece si dovrebbe imparare dalla concorrenza perch\u00e9 se \u00e8 meglio di noi un motivo c&#039;\u00e8...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/come-analizzare-le-statistiche-dei-nostri-competitor\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Come analizzare le statistiche dei nostri competitor - 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