{"id":26656,"date":"2016-01-28T10:20:44","date_gmt":"2016-01-28T09:20:44","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26656"},"modified":"2023-02-27T14:20:43","modified_gmt":"2023-02-27T14:20:43","slug":"guida-alla-lead-generation-8-ultimi-accorgimenti","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/guida-alla-lead-generation-8-ultimi-accorgimenti\/","title":{"rendered":"Guida alla Lead Generation: ultimi accorgimenti (8)"},"content":{"rendered":"<p>Con il post di oggi si conclude la guida che raccoglie le <a href=\"https:\/\/www.artera.net\/it\/blog\/web-marketing\/guida-alla-lead-generation-1-usabilita-del-sito\">best practice relative alla lead generation<\/a> ovvero a tutte quelle strategie che portano ad un incremento del numero di utenti nelle proprie <strong>mailing list<\/strong>.<\/p>\n<h2>Riepilogo della guida alla lead generation<\/h2>\n<p>Nel corso delle ultime settimane abbiamo visto come l&#8217;<strong>usabilit\u00e0 di un sito web<\/strong> sia essenziale per ottenere contatti con nuovi utenti ma anche come sia fondamentale ottimizzare le landing page per massimizzare il risultato.<\/p>\n<p>Ci siamo concentrati poi sul <strong>concetto di viralit\u00e0<\/strong> e sull&#8217;importanza di dare agli utenti la possibilit\u00e0 di condividere ogni tipo di contenuto per assicurare maggiore visibilit\u00e0.<\/p>\n<p>Nella quarta puntata della guida abbiamo analizzato il contributo degli incentivi e delle diverse modalit\u00e0 di <strong>direct marketing<\/strong>. Negli ultimi due post invece abbiamo approfondito il possibile utilizzo di database esterni e la gestione della privacy.<\/p>\n<h2>Accorgimenti per una migliore lead generation<\/h2>\n<p>Per concludere vogliamo indicare qui di seguito alcune iniziative che ogni azienda dovrebbe intraprendere per &#8220;completare&#8221; la propria <strong>attivit\u00e0 di lead generation<\/strong>.<\/p>\n<p>Ringraziare sempre gli utenti che hanno scelto di iscriversi nei vostri database tramite <strong>thank you page dedicata<\/strong>. Buona prassi \u00e8 confermare all&#8217;utente l&#8217;invio dei dati ed il loro inserimento nei database oltre agli eventuali passi successivi richiesti. La pagina pu\u00f2 anche essere utilizzata per proporre nuove iniziative.<\/p>\n<p>Per tranquillizzare gli utenti e conferire alla propria azienda seriet\u00e0 \u00e8 consigliatissimo l&#8217;utilizzo del <strong>doppio opt-in<\/strong> (invio di una prima email tramite cui confermare l&#8217;iscrizione). Questa strategia \u00e8 conveniente perch\u00e9 consente di costruire liste pulite e di qualit\u00e0.<\/p>\n<p>Un ottima maniera per cominciare il proprio rapporto con gli utenti \u00e8 quella di inviare un&#8217;<strong>email di benvenuto<\/strong> per ringraziare l&#8217;utente che ha completato l&#8217;iscrizione e per confermare le modalit\u00e0 di sottoscrizione.<\/p>\n<p>In ogni email \u00e8 fondamentale dare visibilit\u00e0 ai <strong>link di disicrizione<\/strong>. Infatti cercare di nasconderli non porta alcun tipo di vantaggio. Se l&#8217;utente non li trova in modo semplice sar\u00e0 pi\u00f9 invogliato a categorizzare il messaggio come spam (con conseguente segnalazione ai provider) ed inoltre l&#8217;impossibilit\u00e0 di cancellarsi facilmente dalla mailing list potrebbe mutare il giudizio dell&#8217;utente nei confronti del marchio.<\/p>\n<p>Infine \u00e8 importante monitorare i bounce per mantenere pulite le proprie mailing list e per evitare invii inutili. Questo infatti potrebbe portare i provider a considerare la vostra attivit\u00e0 come spamming con conseguente limitazione dell&#8217;efficacia delle campagne di email marketing.<\/p>\n<p>Con questi ultimi consigli chiudiamo la guida sulla lead generation, continuate a leggere il nostro blog per news, guide e consigli sul mondo dell&#8217;IT!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per concludere  la guida che raccoglie le best practice relative alla generazione di lead vogliamo indicare qui di seguito alcune iniziative che ogni azienda dovrebbe intraprendere per &#8220;completare&#8221; la propria <strong>attivit\u00e0 di lead generation<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":26683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[185,423,468,418,155,130],"class_list":["post-26656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-database","tag-email-automatiche","tag-guida-lead-generation","tag-landing-page","tag-lead-generation","tag-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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