{"id":26737,"date":"2016-01-19T11:50:27","date_gmt":"2016-01-19T10:50:27","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26737"},"modified":"2023-02-27T14:20:49","modified_gmt":"2023-02-27T14:20:49","slug":"quali-competenze-deve-avere-un-web-writer","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/quali-competenze-deve-avere-un-web-writer\/","title":{"rendered":"Quali competenze deve avere un web writer?"},"content":{"rendered":"<p>Ho letto diversi articoli che cercavano di elencare le <strong>competenze di un web writer<\/strong> e poi ho trovato un\u2019<a href=\"http:\/\/www.copyblogger.com\/web-writer-anatomy\/\" target=\"_blank\" rel=\"noopener noreferrer\">infografica di copyblogger<\/a> che mi \u00e8 sembrata finalmente esaustiva. Se non fosse per un ma&#8230;<\/p>\n<p>Secondo l\u2019articolo introduttivo, infatti, il web writer deve avere un\u2019infinit\u00e0 di caratteristiche senza <strong>conoscere necessariamente la SEO<\/strong>. Non ci siamo, man mano che vi racconter\u00f2 le competenze elencate ci metter\u00f2 un pizzico di SEOSPIRITO e chiss\u00e0 che gli autori di <em>\u201cThe Perfect Anatomy of a web writer\u201d<\/em> in qualche modo, magari, arrivino qui e ci ripensino.<\/p>\n<p>Allora se volete diventare web writer dovete seguire i seguenti punti:<\/p>\n<h2>1. Avere dimestichezza con l\u2019usabilit\u00e0<\/h2>\n<p>Non parliamo di user experience vera e propria, state sereni: alla call to action ci pensa il web designer. Dovete capire <strong>come organizzare il vostro foglio<\/strong>. Quanto spazio bianco dobbiamo avere, quali concetti evidenziare, quanto contenuto scrivere, come gestire i paragrafi o suddividere il testo.<\/p>\n<h2>2. Conoscere i fondamentali per il posizionamento organico<\/h2>\n<p>Nella quasi totalit\u00e0 dei casi <strong>si scrive per essere trovati da un utente<\/strong> che sta cercando qualcosa nel motore di ricerca. Di conseguenza, farlo senza tenere bene a mente le regole base non \u00e8 furbo.<\/p>\n<p>Per Artera, ho scritto alcuni articoli in merito che possono esservi di aiuto:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.artera.net\/it\/blog\/copywriting\/come-scrivere-un-articolo-in-ottica-seo\">Come scrivere un articolo in ottica SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.artera.net\/it\/blog\/seo\/seo-check-list-per-i-contenuti-di-una-pagina-web\">SEO Check List per i contenuti di una pagina web<\/a><\/li>\n<\/ul>\n<p>Non fate l\u2019errore di digiunare in materia: si scrive per il lettore e non per gli algoritmi, ma lui vi trova su Google.<\/p>\n<h2>3.Sapere come ci si comporta sui social<\/h2>\n<p>Scrivendo pensate che <strong>ogni condivisione mostrer\u00e0 headline e due righe del post<\/strong>. Per me questo \u00e8 saperne di ottimizzazione. Utilizzate parole chiave nei titoli e scrivete le prime due righe come fossero la vostra meta description. Avrete preso due piccioni con una fava: siete preparati per scalare le vette della SERP ma anche per ottenere qualche bel click da Facebook. <\/p>\n<p>Leggete cosa scrivono nell\u2019immediatezza gli utenti. \u00c8 il nuovo vocabolario, saranno le parole chiave con cui verrete cercati. Non solo, <strong>i \u201csocial content\u201d vengono indicizzati<\/strong> e diventano risultati di ricerca. Sbagliato non sfruttare l\u2019opportunit\u00e0 di rubare qualche posizione in SERP.<\/p>\n<p>Tra le competenze che deve avere un web writer \u00e8 fondamentale ci sia una visione di insieme delle keywords utilizzate per la comunicazione online.<\/p>\n<h2>4. Sprizzare empatia da tutti i pori<\/h2>\n<p>Questo \u00e8 il compito pi\u00f9 difficile, un web writer scrive su commissione, non \u00e8 detto possa avere la fortuna di trattare argomenti che ama e conosce perfettamente.<\/p>\n<p>Dovrete essere bravi a studiare chi vi seguir\u00e0, leggere tra le righe dei commenti sul blog, seguirlo nei forum, capire come si muovono i competitors. Se non parlerete con il <strong>linguaggio del settore<\/strong> farete un buco nell\u2019acqua e il vostro committente vi liquider\u00e0.<\/p>\n<p><cite>Primo vero comandamento per gli scrittori del web: mettetevi sempre nelle condizioni di essere formati in materia, trovate la chiave di volta dell\u2019originalit\u00e0 e amate chi vi legge come voi stessi.<\/cite><\/p>\n<h2>5. Saper masticare lo storytelling<\/h2>\n<p>Lo storytelling piace parecchio, ma se non viene correttamente pianificato fa scappare l\u2019utente. \u00c8 un mix di <strong>emozioni, partecipazione, contenuti concreti<\/strong> e un filo logico conduttore.<\/p>\n<p>Vi assicuro che non \u00e8 facile, se vi capita partecipate ad un corso per imparare ad organizzarlo.<\/p>\n<h2>6. Avere pazienza e ricercare<\/h2>\n<p>Informatevi e <strong>ricercate argomenti che fanno al caso vostro<\/strong>, dati che sottolineano la veridicit\u00e0 di quello che sostenete, imparate da altri autori, ascoltate le discussioni che ci sono in giro. Non \u00e8 tempo perso. Fatelo diventare un esercizio quotidiano.<\/p>\n<p>Eccoci, siamo alla fine. Riassumendo, leggete l\u2019infografica perch\u00e9 troverete tutte le competenze che un web writer deve avere e, se avete voglia, comparatela a questo articolo. Capirete il mio disaccordo all\u2019inizio del post: la SEO \u00e8 intorno a voi continuamente, fatela diventare una compagna di vita online.<\/p>\n<p>Che ne pensate: avete voglia di dire la vostra?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ho letto diversi articoli che cercavano di elencare le <strong>competenze di un web writer<\/strong> e poi ho trovato un\u2019infografica di copyblogger che mi \u00e8 sembrata finalmente esaustiva. Se non fosse per un ma&#8230;<\/p>\n","protected":false},"author":4,"featured_media":26799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[205,206,293,117,48],"class_list":["post-26737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicazione","tag-contenuti","tag-copywriting","tag-seo","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Quali competenze deve avere un web writer? - Artera<\/title>\n<meta name=\"description\" content=\"Ho letto diversi articoli che cercavano di elencare le competenze di un web writer e ho trovato un&#039;infografica che mi \u00e8 sembrata esaustiva.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/quali-competenze-deve-avere-un-web-writer\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Quali competenze deve avere un web writer? 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In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/26737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=26737"}],"version-history":[{"count":1,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/26737\/revisions"}],"predecessor-version":[{"id":255166,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/26737\/revisions\/255166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media\/26799"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=26737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=26737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=26737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}