{"id":26778,"date":"2016-02-01T10:47:41","date_gmt":"2016-02-01T09:47:41","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26778"},"modified":"2023-02-27T14:20:42","modified_gmt":"2023-02-27T14:20:42","slug":"importanza-ecommerce-per-pmi","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/importanza-ecommerce-per-pmi\/","title":{"rendered":"L’importanza dell’ecommerce per le piccole e medie imprese"},"content":{"rendered":"

Le piccole e medie imprese<\/strong> sono consapevoli del successo che si pu\u00f2 ottenere, se si apre un ecommerce? In realt\u00e0, solo un’esigua parte prende in considerazione questo aspetto delle vendite, ed \u00e8 un peccato perch\u00e9 non solo le multinazionali e le GDO possono trarne beneficio.<\/p>\n

Secondo uno studio pubblicato su il Sole24ore, il fatturato di chi apre un ecommerce cresce del 2,5% rispetto a quello di chi non investe in tale ambito e questo succede anche per le piccole imprese, contrariamente a quello che si pu\u00f2 pensare. In particolare, secondo alcune ricerche, il tasso di crescita degli ecommerce<\/strong> in Italia \u00e8 del 55% ed \u00e8 un dato che dovrebbe farci riflettere.<\/p>\n

Questa si prospetta come un’importante opportunit\u00e0, anche in un periodo in cui non \u00e8 il caso di lanciarsi su investimenti rischiosi. L’ecommerce per le PMI<\/strong> prevede costi iniziali minimi e, se gestito bene, i risultati arrivano.<\/p>\n

Consideriamo che nessun imprenditore si lascerebbe sfuggire una fiera del settore: \u00e8 un’importante vetrina in cui far conoscere il proprio prodotto, confrontarsi con i competitor, ricevere nuovi spunti ed avere un contatto diretto con il consumatore finale. Sul web, anche se a livello virtuale, ci sono le stesse opportunit\u00e0 di crescita<\/strong>, non solo a livello di fatturato ma anche di networking, che porter\u00e0 benefici al proprio lavoro. Inoltre si possono raggiungere clienti anche all’estero (che spesso sono attratti dall’autentico made in Italy).<\/p>\n

In Italia, tuttavia, le piccole e medie imprese spesso sono ancora restie a lanciarsi sul mercato tramite un ecommerce.<\/p>\n

Probabilmente le difficolt\u00e0 affiorano quando si comincia a parlare di programmazione e di organizzazione del portale di vendita online. In realt\u00e0 come abbiamo visto anche in altri articoli su questo blog, la gestione di un negozio virtuale non \u00e8 pi\u00f9 complicata di uno reale. Ci vuole impegno certo, una strategia aziendale<\/strong> e – soprattutto – non c’\u00e8 spazio per l’improvvisazione. Ma un imprenditore di successo non si spaventa certo per questo, sono elementi che ben conosce se gestisce una piccola azienda.<\/p>\n

Per quanto riguarda gli aspetti tecnici, se si non si \u00e8 ferrati in materia, si pu\u00f2 sempre delegare a chi \u00e8 del settore. Lasciate il compito di sviluppare l’ecommerce a dei programmatori professionisti e chiedete di essere formati sulla gestione pratica della piattaforma.<\/p>\n

La piccola e media impresa, in Italia, ha di fronte un modo per accrescere i propri fatturati, e risollevare in parte l’economia. Speriamo quindi che l’ecommerce diventi sempre pi\u00f9 comune anche per le imprese italiane.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le piccole e medie imprese<\/strong> sono consapevoli del successo che si pu\u00f2 ottenere, se si apre un ecommerce? In realt\u00e0, solo un’esigua parte prende in considerazione questo aspetto delle vendite, ed \u00e8 un peccato perch\u00e9 non solo le multinazionali…<\/p>\n","protected":false},"author":4,"featured_media":26863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[252,72,256,290,141],"class_list":["post-26778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-business-strategy","tag-e-commerce","tag-pmi","tag-programmazione","tag-sviluppo-web"],"yoast_head":"\nL'importanza dell'ecommerce per le PMI - blog.artera.net<\/title>\n<meta name=\"description\" content=\"L'ecommerce per le PMI prevede costi iniziali minimi e porta risultati. 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