{"id":26878,"date":"2016-02-08T10:25:12","date_gmt":"2016-02-08T09:25:12","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26878"},"modified":"2023-02-27T14:20:15","modified_gmt":"2023-02-27T14:20:15","slug":"pregiudizi-e-paure-riguardo-la-vendita-online","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/pregiudizi-e-paure-riguardo-la-vendita-online\/","title":{"rendered":"Pregiudizi e paure riguardo la vendita online"},"content":{"rendered":"<p>L&#8217;ecommerce \u00e8 un settore in continua crescita anche in Italia. Non \u00e8 pi\u00f9 un lusso per pochi e le persone che acquistano online sono sempre pi\u00f9 numerose e meno diffidenti. Tuttavia esistono ancora alcuni <strong>preconcetti sull&#8217;ecommerce<\/strong>, duri a morire, che vengono tirati in ballo quando si parla di vendere online in maniera professionale.<\/p>\n<p>Per prima cosa, spesso di associa il cliente medio ad un&#8217;entit\u00e0 incontentabile: secondo alcuni pregiudizi vorrebbe la stessa ampiezza di prodotto su tutti i canali. La realt\u00e0 invece \u00e8 ben diversa: l&#8217;utente vuole s\u00ec un&#8217;<strong>ampia gamma di prodotti<\/strong>, ma gli interessano anche i <strong>prezzi competitivi<\/strong>. Sul web vige la regola del <em>&#8220;self-service&#8221;<\/em> e quindi &#8211; forse &#8211; \u00e8 meno apprezzata la consulenza, che invece \u00e8 fondamentale in un negozio fisico.<\/p>\n<p>I negozi tradizionali spesso risultano totalmente disconnessi dalla loro controparte virtuale e di quest&#8217;ultima, inoltre, si analizza in modo negativo la <strong>bassa redditivit\u00e0<\/strong>. Tuttavia, come abbiamo visto in altri post, il negozio fisico e l&#8217;ecommerce sono complementari: uno aiuta l&#8217;altro e viceversa. L&#8217;ecommerce aiuta ad ottimizzare l&#8217;operativit\u00e0 del negozio fisico, mentre quest&#8217;ultimo rende pi\u00f9 facile l&#8217;approccio alla vendita. Un esempio di complementariet\u00e0 \u00e8 la possibilit\u00e0, data da molti ecommerce, di <strong>ritirare in negozio<\/strong> l&#8217;oggetto acquistato online. <\/p>\n<p>Secondo alcuni detrattori per\u00f2, la vendita online pu\u00f2 far perdere allo store tradizionale il <strong>contatto con il cliente<\/strong>. Ma a mio avviso pu\u00f2 anche avvicinarlo: pensiamo ad esempio ad una buona campagna marketing che diventa virale nei social: con poche spese si pu\u00f2 far conoscere il prodotto ad un pubblico che magari non sarebbe entrato nel negozio fisico. A volte invece si tende a considerare una minaccia il negozio tradizionale: esso sarebbe un insieme di costi che intaccherebbero il successo dell&#8217;eshop, ma in realt\u00e0 \u00e8 una risorsa che spesso permette di accontentare un diverso tipo di clientela.<\/p>\n<p>Quello che spaventa i <strong>piccoli rivenditori<\/strong> \u00e8 anche la presenza sul mercato di colossi della vendita online. \u00c8 comprensibile che non se la sentano di competere con grandi marchi, ma questo non dovrebbe scoraggiarli. Tutto infatti si basa su una buona strategia e sui <strong>prodotti di nicchia<\/strong>, che possono non essere reperibili nei grandi store online. Ecco dunque, dove potrebbe essere un&#8217;interessante sbocco sul mercato.<\/p>\n<p>Insomma, se si \u00e8 veramente convinti di possedere un prodotto giusto per la vendita online, questi pregiudizi possono essere facilmente smentiti. Sarebbe un peccato rinunciare ad un&#8217;opportunit\u00e0 di guadagno solo per &#8220;sentito dire&#8221;, non credete anche voi?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;ecommerce \u00e8 un settore in continua crescita anche in Italia. Non \u00e8 pi\u00f9 un lusso per pochi e le persone che acquistano online sono sempre pi\u00f9 numerose e meno diffidenti. Tuttavia esistono ancora alcuni <strong>preconcetti sull&#8217;ecommerce<\/strong>, duri a morire, che&#8230;<\/p>\n","protected":false},"author":4,"featured_media":26964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[252,47,72,284,84],"class_list":["post-26878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-business-strategy","tag-competitor","tag-e-commerce","tag-prodotti","tag-vendite-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Pregiudizi e paure riguardo la vendita online - Artera<\/title>\n<meta name=\"description\" content=\"L&#039;ecommerce non \u00e8 pi\u00f9 un lusso per pochi e chi acquista online \u00e8 sempre meno diffidente. 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