{"id":26923,"date":"2016-02-04T15:41:17","date_gmt":"2016-02-04T15:41:17","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26923"},"modified":"2023-02-27T14:20:17","modified_gmt":"2023-02-27T14:20:17","slug":"google-cancella-i-google-glass-cosa-ci-insegna","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/google-cancella-i-google-glass-cosa-ci-insegna\/","title":{"rendered":"Google cancella i Google Glass &#8230;cosa ci insegna?"},"content":{"rendered":"<p>\u00c8 ufficiale, la notizia \u00e8 circolata la scorsa settimana: <strong>Google cancella i Google Glass<\/strong> (di cui avevamo parlato qualche tempo fa in <a href=\"https:\/\/www.artera.net\/it\/blog\/curiosita-web\/google-glass\" target=\"_blank\" rel=\"noopener noreferrer\">questo articolo<\/a>) e i relativi account social. Da Twitter a Instagram tutto sparito, su Google Plus \u00e8 stato pubblicato un post di saluto a tutti gli Explorers con l\u2019indicazione di contattare gli sviluppatori per eventuali domande o dubbi in proposito.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/Google-Glass-e1454336059181.png\" alt=\"Google cancella i Google Glass\" width=\"520\" height=\"166\" class=\"aligncenter size-full wp-image-26924\" \/><\/p>\n<p>In effetti che ci fossero cambiamenti in corso lo si era capito fin da novembre, quando erano trapelate notizie confuse e di vario tipo sul progetto: dal fatto che si stava progettando un modello di <strong>Google Glass solo audio<\/strong>; a quella che sembrava una vera e propria anticipazione sul nuovo modello meno invasivo rispetto al primo e pi\u00f9 simile a un auricolare.<\/p>\n<h2>L\u2019importanza del limite e della ripartenza<\/h2>\n<p>Non stiamo parlando della piccola PMI, ma di un\u2019azienda miliardaria che nell\u2019ultimo periodo ha preso importanti decisioni. Tra queste, certamente quella di chiudere un progetto che si \u00e8 capito non stava funzionando nella maniera giusta.<\/p>\n<p><em>&#8220;Do, undo and redo&#8221;<\/em>ovvero <em>&#8220;fare, cancellare e rifare&#8221;<\/em> \u00e8 il segreto per ogni singola impresa che vuole fare veramente innovazione. Se Google cancella i Google Glass ci sta insegnando che <strong>fermarsi e ragionare a volte \u00e8 fondamentale<\/strong>; ci insegna che intestardirsi su uno degli errori che spesso fanno tutti gli imprenditori, ovvero innamorarsi del proprio prodotto nonostante l\u2019evidenza ci dica che non funzioni, \u00e8 inutile controproducente e fallimentare.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/google-glass-cancellati.jpg\" alt=\"Progetto Google Glass cancellato\" width=\"618\" height=\"326\" class=\"aligncenter size-full wp-image-26939\" \/><\/p>\n<h2>L&#8217;importanza dell&#8217;innovazione<\/h2>\n<p>Google cancella Google Glass, e noi abbiamo imparato cos&#8217;\u00e8 l\u2019<strong>innovazione<\/strong>, che per essere grandi ci vuole l&#8217;umilt\u00e0 e il coraggio di dire <em>&#8220;Questa strada non va bene, abbiamo sbagliato. Proviamo a ripartire cos\u00ec&#8230;&#8221;<\/em>.<\/p>\n<p>Nessuno ha fatto morire il progetto Google Glass (che, oltretutto, \u00e8 molto probabile sar\u00e0 ripreso da <strong>Project Aura<\/strong>, la divisione di Alphabet dedicata ai nuovi progetti tecnologici), ma al contrario si far\u00e0 tesoro di quanto studiato, progettato, ideato, pensato e sbagliato per evolversi, migliorare e cercare nuove soluzioni che vadano incontro al successo.<\/p>\n<p>Questo modo di ragionare \u00e8 innovazione, questa \u00e8 la strada da perseguire, questa \u00e8 la via che il progetto Google Glass, oggi, ci ha insegnato.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8 ufficiale, la notizia \u00e8 circolata la scorsa settimana: <strong>Google cancella i Google Glass<\/strong> e i relativi account social. Da Twitter a Instagram tutto sparito, su Google Plus \u00e8 stato pubblicato un post di saluto a tutti gli Explorers&#8230;<\/p>\n","protected":false},"author":4,"featured_media":26940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[36,308,277,100],"class_list":["post-26923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google","tag-google-glass","tag-nuove-tecnologie","tag-realta-aumentata"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google cancella i Google Glass e ci insegna... - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Google cancella i Google Glass, un progetto che avrebbe dovuto rivoluzionare il nostro modo di essere connessi... cosa impariamo da questo?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/google-cancella-i-google-glass-cosa-ci-insegna\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google cancella i Google Glass e ci insegna... - 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