{"id":26946,"date":"2016-02-15T15:35:30","date_gmt":"2016-02-15T14:35:30","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26946"},"modified":"2023-02-27T14:20:11","modified_gmt":"2023-02-27T14:20:11","slug":"reputazione-online-gestire-gli-epic-fail-grazie-alla-seo","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/reputazione-online-gestire-gli-epic-fail-grazie-alla-seo\/","title":{"rendered":"Reputazione online: gestire gli epic fail grazie alla SEO"},"content":{"rendered":"<p>Anche le migliori aziende con fior di social media manager possono cadere in qualche epic fail. Danneggiare la propria <strong>reputazione online<\/strong>, pu\u00f2 portare ad un grave danno di immagine, che si ripercuote direttamente sulle vendite. Ma una volta che questo accade, si resta a piangere sul latte versato o si tenta di limitare i danni? Sicuramente la seconda opzione \u00e8 quella preferibile, e anche in questo caso la SEO, ci pu\u00f2 aiutare.<\/p>\n<p>Per prima cosa, si procede con l&#8217;<strong>analisi delle SERP<\/strong>: questo ci permetter\u00e0 di inserire contenuti positivi, in modo che il motore di ricerca non faccia visualizzare solo i contenuti relativi all&#8217;epic fail. Le keyword in questo caso sono molto importanti e non devono contenere indicazioni su quanto \u00e8 successo, o perlomeno, devono dare l&#8217;impressione che il problema sia stato risolto.<\/p>\n<p>Successivamente, se non siamo presenti nell&#8217;ambito social, \u00e8 consigliabile creare degli <strong>account social aziendali<\/strong>, in modo che non ci siano ulteriori fraintendimenti in merito. Associamo un&#8217;unica mail per tutti questi account in modo da ricevere tutte le notifiche nello stesso posto. Nelle pagine social, parliamo del fail se possiamo aiutare l&#8217;acquirente: ad esempio se dobbiamo richiamare l&#8217;attenzione su un particolare problema del\u00a0prodotto X.<\/p>\n<p>Probabilmente abbiamo gi\u00e0 un dominio per la gestione del nostro brand online, ma sarebbe un&#8217;ottima idea creare anche un sito web su una piattaforma gratuita su cui commissionare a blogger e freelance articoli con <strong>contenuti positivi<\/strong> riconducibili alla nostra azienda.<\/p>\n<p>Abbiamo parlato dell&#8217;importanza di creare contenuti positivi dopo un epic fail. Allora perch\u00e9 non creare un bel <strong>video che parli dei pregi del nostro brand<\/strong>? Non serve poi molto: qualche buona foto e un p\u00f2 di ispirazione, e se Windows Movie Maker vi spaventa, esistono piattaforme web come <a href=\"http:\/\/wideo.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wideo<\/a> semplici ed intuitive.<\/p>\n<p>Infine, anche dopo aver pubblicato nuovi contenuti positivi e aver spodestato i commenti maligni dalle SERP, \u00e8 importante continuare a tenere monitorate le pagine di ricerca di Google e degli altri motori di ricerca. Per evitare <strong>keywords dannose<\/strong>, un ottimo alleato potrebbe essere il sempreverde <a href=\"https:\/\/www.artera.net\/it\/blog\/seo\/google-alert-e-gli-strumenti-di-notifica-mail-per-un-miglior-seo\" target=\"_blank\" rel=\"noopener noreferrer\">Google Alert<\/a>, che una volta impostato, ci avvisa in caso si parli in maniera inadeguata del nostro brand.<\/p>\n<p>Questi sono alcuni consigli, poich\u00e8 un epic fail sarebbe una brutta gatta da pelare per la nostra\u00a0azienda, tuttavia ci sono alcune figuracce che hanno portato decisamente bene. Ricorderemo sempre l&#8217;uscita infelici della Fiat, che pubblic\u00f2, durante l&#8217;8 marzo, uno status su Facebook in cui prometteva sensori per parcheggio gratis alle clienti. Ovviamente le signore non hanno gradito, ma proprio in quel giorno l&#8217;account social ha ricevuto pi\u00f9 contatti e visualizzazioni che mai. Si potrebbe quasi pensare che abbiano sbagliato di proposito&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anche le migliori aziende con fior di social media manager possono cadere in qualche epic fail. Danneggiare la propria <strong>reputazione online<\/strong>, pu\u00f2 portare ad un grave danno di immagine, che si ripercuote direttamente sulle vendite.<\/p>\n","protected":false},"author":4,"featured_media":27043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[281,206,293,325,117,358,48],"class_list":["post-26946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brand-reputation","tag-contenuti","tag-copywriting","tag-recensioni","tag-seo","tag-video","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reputazione online, epic fail e SEO - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Anche le migliori aziende con fior di social media manager possono cadere in qualche epic fail. 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