{"id":26950,"date":"2016-02-05T16:12:37","date_gmt":"2016-02-05T15:12:37","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=26950"},"modified":"2023-02-27T14:20:16","modified_gmt":"2023-02-27T14:20:16","slug":"i-tweet-diventano-pubblicita-con-conversational-ads","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/i-tweet-diventano-pubblicita-con-conversational-ads\/","title":{"rendered":"I tweet diventano pubblicit\u00e0 con conversational ads"},"content":{"rendered":"<p>In quest\u2019ultimo periodo ci siamo trovati molto spesso a parlare di <strong>Twitter<\/strong> e cinguettii. Twitter sta dimostrando di non essere affatto addormentato e di essere pronto ad <strong>innovarsi, cambiare, rischiare<\/strong> pur di continuare a sfidare i suoi rivali e, perch\u00e9 no, a guadagnare un bel po\u2019 di quattrini.<\/p>\n<p>La sostituzione del vecchio like, la volont\u00e0 di allargare i messaggi molto oltre i 140 caratteri, i nuovi strumenti per seguire le notizie, non hanno esaurito i progetti e la vivacit\u00e0 degli amministratori e degli sviluppatori del social network.<\/p>\n<p>L\u2019ultima notizia riguarda la pubblicit\u00e0, Twitter ha infatti presentato un nuovo strumento che permetterebbe di inserire i <strong>tweet degli utenti all\u2019interno delle pubblicit\u00e0<\/strong> presenti nella sua piattaforma.<\/p>\n<p>Un novit\u00e0, chiamata <strong>conversational ads<\/strong>, che si tradurr\u00e0 nella possibilit\u00e0 che gli inserzionisti avranno di creare degli hashtag che, se cliccati dall\u2019utente, daranno la possibilit\u00e0 di twittare direttamente sull\u2019argomento. Il <strong>tasto-hasthag<\/strong> dovrebbe portare a un tweet pensato dall\u2019inserzionista che l\u2019utente potr\u00e0 compilare. Il cinguettio apparir\u00e0 cos\u00ec nella timeline dell\u2019utente stesso all\u2019intero della pubblicit\u00e0 per cui \u00e8 stato creato. Insomma, con il consenso dell\u2019utente i vari marchi potranno collezionare i tweet e farne una campagna pubblicitaria.<\/p>\n<p>Con il conversational ads Twitter si fa <strong>intermediario tra aziende e utenti<\/strong>, aiutando le prime a contattare gli altri. Un ruolo di cui il social network si incarica per un preciso motivo: monetizzare.<\/p>\n<p>Tutte queste novit\u00e0 a cui Twitter ci sta abituando vanno in due precise direzioni: cercare di <strong>allargare la base di utenti<\/strong> e <strong>guadagnare sugli utenti esistenti<\/strong>. Non riuscendo a far crescere il numero dei suoi iscritti, Twitter punta ora ad estendere il pubblico delle pubblicit\u00e0, a chiamare investitori che sfruttino chi gi\u00e0 cinguetta sul social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In quest\u2019ultimo periodo ci siamo trovati molto spesso a parlare di <strong>Twitter<\/strong> e cinguettii. Twitter sta dimostrando di non essere affatto addormentato e di essere pronto ad <strong>innovarsi, cambiare, rischiare<\/strong> pur di continuare a sfidare i suoi rivali e&#8230;<\/p>\n","protected":false},"author":4,"featured_media":26957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,35,49],"class_list":["post-26950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-social","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Conversational Ads - blog.artera.net<\/title>\n<meta name=\"description\" content=\"La novit\u00e0 di Twitter chiamata conversational ads, si tradurr\u00e0 nella possibilit\u00e0 che gli inserzionisti avranno di creare degli hashtag...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/i-tweet-diventano-pubblicita-con-conversational-ads\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Conversational Ads - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"La novit\u00e0 di Twitter chiamata conversational ads, si tradurr\u00e0 nella possibilit\u00e0 che gli inserzionisti avranno di creare degli hashtag...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/i-tweet-diventano-pubblicita-con-conversational-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-05T15:12:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/twitter-conversational-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/i-tweet-diventano-pubblicita-con-conversational-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/i-tweet-diventano-pubblicita-con-conversational-ads\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"I tweet diventano pubblicit\u00e0 con conversational ads\",\"datePublished\":\"2016-02-05T15:12:37+00:00\",\"dateModified\":\"2023-02-27T14:20:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/i-tweet-diventano-pubblicita-con-conversational-ads\\\/\"},\"wordCount\":292,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/i-tweet-diventano-pubblicita-con-conversational-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/twitter-conversational-ads.jpg\",\"keywords\":[\"advertising\",\"social network\",\"Twitter\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/i-tweet-diventano-pubblicita-con-conversational-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/i-tweet-diventano-pubblicita-con-conversational-ads\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/i-tweet-diventano-pubblicita-con-conversational-ads\\\/\",\"name\":\"Twitter Conversational Ads - 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