{"id":27041,"date":"2016-02-29T10:26:58","date_gmt":"2016-02-29T09:26:58","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27041"},"modified":"2023-02-27T14:19:40","modified_gmt":"2023-02-27T14:19:40","slug":"come-utilizzare-stopword-in-ottimizzazione-seo","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/come-utilizzare-stopword-in-ottimizzazione-seo\/","title":{"rendered":"Come utilizzare le stopword nell&#8217;ottimizzazione SEO?"},"content":{"rendered":"<p>In ambito di SEO, come sappiamo, le keyword sono importantissime. Ma cosa succede quando decidiamo di analizzare anche i volumi di traffico in base alle <strong>keyphrase<\/strong>? \u00c8 ancora pi\u00f9 popolare la ricerca per parola chiave, o molto spesso, gli utenti decidono di utilizzare un&#8217;intera frase come query?<\/p>\n<p>La tendenza \u00e8 per il momento ancora a vantaggio delle keyword, ma le cose stanno lentamente (ed inesorabilmente) mutando. La ricerca per keyphrases \u00e8 in crescita e ci costringe a considerare un aspetto in pi\u00f9, le <strong>stopword<\/strong>. Cosa sono? Definiamo in tale modo tutte quelle parole comuni e accessorie in una frase, quelle che sembrano in secondo piano all&#8217;interno di un concetto. Pensiamo a <strong>congiunzioni e articoli<\/strong>.<\/p>\n<p>Come dobbiamo comportarci quindi, quando vogliamo ottimizzare al meglio il nostro testo, per farci trovare sul web? Dal punto di vista della leggibilit\u00e0 un testo contenente una <strong>keyphrase con al suo interno delle stopword<\/strong> ha sicuramente una marcia in pi\u00f9. Ci sono infatti alcune query che prediligono gli articoli e le congiunzioni. Quindi \u00e8 sbagliato escludere del tutto le stopword dai nostri &#8220;canoni&#8221;.<\/p>\n<p>A livello di copywriting le cose sembrano molto pi\u00f9 complicate, ma anche in questo caso c&#8217;\u00e8 una soluzione. Per prima cosa, quando decidiamo quali siano le nostre parole chiave, cerchiamo su Google a quali risultati esse portano: a volte l&#8217;inserimento anche solo di <strong>una stopword pu\u00f2 cambiare il risultato<\/strong>, e di molto. Provate con la parola &#8220;star&#8221;: senza articoli ci rimanda ad un brand alimentare italiano molto famoso, aggiungendo il &#8220;the&#8221; si finiamo direttamente in Canada!<\/p>\n<p>In un secondo momento possiamo dare un&#8217;occhiata ai trend di Google, per capire quale formulazione genera il maggiore traffico. Se abbiamo un ecommerce che punta ad espandersi nel mondo, grazie a questo strumento saremo inoltre\u00a0in grado di\u00a0valutare i termini di ricerca per area geografica. Quando si decide di avvalersi di <strong>Google Trends<\/strong> \u00e8 per\u00f2 necessario farlo con un certo criterio: molto spesso anche l&#8217;ordine delle parole di una frase, pu\u00f2 dare risultati diversi, anche se il concetto \u00e8 il medesimo. Teniemo conto anche di questo aspetto!<\/p>\n<p>In conclusione il mio consiglio \u00e8 quello di studiare la miglior soluzione per il nostro testo, e <strong>capire se le stopword giovano dal punto di vista SEO<\/strong>. Come avete visto le cose cambiano a seconda del soggetto: le stopword non vanno utilizzate sempre, ma nemmeno evitate in maniera assoluta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In ambito di SEO, come sappiamo, le keyword sono importantissime. Ma cosa succede quando decidiamo di analizzare anche i volumi di traffico in base alle <strong>keyphrases<\/strong>? \u00c8 ancora pi\u00f9 popolare la ricerca per parola chiave, o&#8230;<\/p>\n","protected":false},"author":4,"featured_media":27229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[293,193,116,117,271],"class_list":["post-27041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-copywriting","tag-keyword","tag-ottimizzazione","tag-seo","tag-serp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utilizzare le stopword nell&#039;ottimizzazione SEO - blog.artera.net<\/title>\n<meta name=\"description\" content=\"La ricerca per keyphrases \u00e8 in crescita e ci costringe a considerare un aspetto in pi\u00f9: le stopword, cio\u00e8 tutte quelle parole accessorie in una frase...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/come-utilizzare-stopword-in-ottimizzazione-seo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utilizzare le stopword nell&#039;ottimizzazione SEO - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"La ricerca per keyphrases \u00e8 in crescita e ci costringe a considerare un aspetto in pi\u00f9: le stopword, cio\u00e8 tutte quelle parole accessorie in una frase...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/come-utilizzare-stopword-in-ottimizzazione-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-29T09:26:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:19:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/stopwords.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/come-utilizzare-stopword-in-ottimizzazione-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/come-utilizzare-stopword-in-ottimizzazione-seo\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Come utilizzare le stopword nell&#8217;ottimizzazione SEO?\",\"datePublished\":\"2016-02-29T09:26:58+00:00\",\"dateModified\":\"2023-02-27T14:19:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/come-utilizzare-stopword-in-ottimizzazione-seo\\\/\"},\"wordCount\":395,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/come-utilizzare-stopword-in-ottimizzazione-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/stopwords.jpg\",\"keywords\":[\"copywriting\",\"keyword\",\"ottimizzazione\",\"SEO\",\"SERP\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/come-utilizzare-stopword-in-ottimizzazione-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/come-utilizzare-stopword-in-ottimizzazione-seo\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/come-utilizzare-stopword-in-ottimizzazione-seo\\\/\",\"name\":\"Utilizzare le stopword nell'ottimizzazione SEO - 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