{"id":27100,"date":"2016-02-23T14:18:36","date_gmt":"2016-02-23T13:18:36","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27100"},"modified":"2023-02-27T14:20:06","modified_gmt":"2023-02-27T14:20:06","slug":"strategie-di-web-marketing-per-le-pmi","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/strategie-di-web-marketing-per-le-pmi\/","title":{"rendered":"Le migliori strategie di web marketing per le PMI"},"content":{"rendered":"

Sviluppare una strategia di web marketing<\/strong> per ottenere visibilit\u00e0 \u00e8 fondamentale per un impresa, sia che si tratti di una realt\u00e0 internazionale sia nel caso di una PMI, soprattutto quest’ultimo \u00e8 un settore divenuto molto competitivo dove una buona strategia pu\u00f2 veramente fare la differenza. <\/p>\n

Cosa bisogna fare per raggiungere un elevato numeri di utenti e trasformarli in clienti? Dal mio punto di vista occorre focalizzarsi sulle seguenti aree.<\/p>\n

1. Content Marketing<\/h2>\n

\u00c9 necessario creare contenuti di qualit\u00e0<\/strong> fruibili al fine di fornire le risposte alle domande degli utenti. Pertanto bisogner\u00e0 creare articoli per il proprio blog o da postare su blog esterni che abbiano una certa affinit\u00e0 con il proprio business e possano coinvolgere i potenziali clienti.<\/p>\n

Utilizzate attivamente tutte le piattaforma a disposizione come forum e gruppi di Linkedin, per diffondere i vostri contenuti e interagire con il pubblico di riferimento.<\/p>\n

2. Web Reputation<\/h2>\n

Solitamente gli utenti una volta individuati i giusti contenuti e prima di acquistare determinati prodotti\/servizi, ricercano sul web informazioni e recensioni sull’azienda<\/strong>: \u00e8 consigliabile quindi verificare che vi siano dei feedback positivi da parte dei clienti soddisfatti per aumentare il grado di affidabilit\u00e0 e propensione all’acquisto.<\/p>\n

3. Influencer e Networking<\/h2>\n

In relazione alle strategie di guest posting su blog e siti elencate in precedenza, rivestono un ruolo fondamentale gli \u201cinfluencers\u201d, ovvero quelle personalit\u00e0 che godono di una grande reputazione e che sono in grado di attirare l’attenzione del pubblico su una certa tematica o su un determinato brand o prodotto.<\/p>\n

L’interazione con gli influencers<\/strong> gioca un ruolo chiave per molte aziende ed \u00e8 quindi quasi una necessit\u00e0 per molte di esse.<\/p>\n

4. Email<\/h2>\n

Assicuratevi che il vostro sito sia ottimizzato per la conversione e quindi sia ben visibile e strutturato un modulo di contatto<\/strong> per gli utenti (in modo che possa richiedere informazioni) e al tempo stesso permetta di integrare il proprio database.<\/p>\n

5. Facebook ADV<\/h2>\n

Oggi Attraverso gli annunci pubblicitari di Facebook<\/strong> un’azienda pu\u00f2 raggiungere persone che hanno mostrato interesse per i prodotti e i servizi che la stessa azienda vende. Facebook Ads utilizza un sistema che \u00e8 in grado di determinare gli interessi di ogni utente attraverso le azioni compiute da questi sul proprio profilo: condivisione post, mi piace sui post altrui, definizione dei propri interessi nell’account personale.<\/p>\n

Questo sistema permette ad ogni azienda di raggiungere esclusivamente un pubblico potenzialmente interessato al proprio prodotto.<\/p>\n

Oltre ad applicare quanto visto sopra \u00e8 buona cosa tenere traccia di ogni attivit\u00e0 attraverso opportuni strumenti informatici di carattere statistico (ad esempio Google Analytics) che restituiscono un\u2019infinit\u00e0 di dati importantissimi per meglio comprendere la composizione del vostro pubblico, le sue caratteristiche predominanti e le sue preferenze: un attento studio di questi dati \u00e8 il principale strumento per far decollare il vostro business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sviluppare una strategia di web marketing<\/strong> per ottenere visibilit\u00e0 \u00e8 fondamentale per un impresa, sia che si tratti di una realt\u00e0 internazionale sia nel caso di una PMI, soprattutto quest’ultimo \u00e8 un settore divenuto molto competitivo dove…<\/p>\n","protected":false},"author":4,"featured_media":27104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,252,72,256,48],"class_list":["post-27100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-business-strategy","tag-e-commerce","tag-pmi","tag-web-marketing-1"],"yoast_head":"\nStrategie di web marketing per le PMI - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Sviluppare una strategia di web marketing per le PMI per ottenere visibilit\u00e0 \u00e8 fondamentale soprattutto perch\u00e9 \u00e8 un settore divenuto molto competitivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/strategie-di-web-marketing-per-le-pmi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategie di web marketing per le PMI - 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