{"id":27149,"date":"2016-03-01T10:27:40","date_gmt":"2016-03-01T09:27:40","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27149"},"modified":"2023-02-27T14:19:39","modified_gmt":"2023-02-27T14:19:39","slug":"strategie-web-marketing-seo-oriented","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/strategie-web-marketing-seo-oriented\/","title":{"rendered":"Strategie di web marketing SEO oriented"},"content":{"rendered":"

Volete stupire con effetti speciali? Pensate a strategie di web marketing SEO oriented<\/strong>. Nell\u2019immaginario collettivo chi si occupa di SEO serve esclusivamente a posizionare un sito nei motori di ricerca. Nulla di pi\u00f9 sbagliato.<\/p>\n

Chi si occupa di Search Engine Optimization \u00e8 in grado di fornirvi il vocabolario del vostro potenziale cliente. Specie dopo gli ultimi aggiornamenti del Core Ranking Algorithm<\/a> \u00e8 il caso di pensare bene a quando impiegare figure come la mia.<\/p>\n

Diventa sempre pi\u00f9 fondamentale la qualit\u00e0 del contenuto<\/strong>: conquistare chi legge ma anche chi si preoccupa di indicizzare. Ecco il perch\u00e9 di una strategia di web marketing che sia coordinata con un SEO specialist.<\/p>\n

Sedetevi di fronte al vostro dream team che segue la comunicazione online e coordinate azioni che siano SEO oriented.<\/p>\n

La cosa migliore sarebbe farlo prima di aver messo in piedi il sito web. Diventa sempre pi\u00f9 complesso questo tipo di passaggio, poniamo allora che si voglia riprendere in mano la propria presenza.<\/p>\n

Chi dovete avere attorno al tavolo?<\/p>\n

    \n
  1. Web Analyist<\/strong>: avr\u00e0 in mano la storia sia del dominio che dei competitor;<\/li>\n
  2. SEO Specialist<\/strong>: vi fornir\u00e0 le parole giuste per uniformare il linguaggio verso il vostro potenziale cliente;<\/li>\n
  3. Social Media Strategist<\/strong>: porter\u00e0 la sua in termini di visibilit\u00e0 sui profili aperti o da aprire per il business che volete crescere;<\/li>\n
  4. Digital Strategist<\/strong>: raccoglier\u00e0 tutto ci\u00f2 che gli altri esperti hanno raccontato e penser\u00e0 alla strategia di web marketing migliore.<\/li>\n<\/ol>\n

    ATTENZIONE: do per scontato che la struttura tecnica risponda ai requisiti di Google.<\/p>\n

    Insieme a queste figure dovreste coordinare anche il reparto marketing e commerciale offline, perch\u00e9 ricordatevi che la nostra vita non \u00e8 dentro un pc.<\/p>\n

    A questo punto, ci\u00f2 che dovreste ottenere da un SEO specialist sar\u00e0:<\/p>\n

      \n
    • struttura dei contenuti<\/strong>: alberatura dal I al IV livello della parte statica di un sito;<\/li>\n
    • cloud di parole<\/strong> per la stesura dei testi;<\/li>\n
    • formazione e addestramento dei copywriter<\/strong> aziendali;<\/li>\n
    • eventuale scrittura di contenuti seo ottimizzati<\/strong>;<\/li>\n
    • parole per la componente variabile (blog o news)<\/strong> in collaborazione con colui che penser\u00e0 al vostro piano editoriale;<\/li>\n
    • hashtag e composizione post<\/strong> da utilizzare su Facebook, Twitter, Google Plus, Instagram, Pinterest e qualsiasi altro strumento che lo richieda;<\/li>\n
    • corsi di formazione all’impresa<\/strong> per la manutenzione continua della propria struttura web;<\/li>\n
    • analisi dopo un periodo di implementazione della nuova web strategy;<\/li>\n
    • aggiornamento costante a seconda delle novit\u00e0 di settore.<\/li>\n<\/ul>\n

      In poche parole, un passaggio trasversale e un confronto continuo con chi cura l’impresa in questo ambito.<\/p>\n

      Perch\u00e9 deve diventare fondamentale proporlo alle aziende? Gli utenti sono \u201cviziati\u201d dall\u2019uso del motore di ricerca, quando mettono le mani sulla tastiera stanno gi\u00e0 ragionando in modo differente. Ricercano attraverso keyword o query.<\/p>\n

      Questo comportamento annulla tutto quello che nel nostro linguaggio pu\u00f2 essere visto come riempitivo (avverbi, superlativi, comparativi, …) e quando si leggono dei post o degli articoli si cerca di individuare immediatamente dei termini che ci facciano capire se abbiamo voglia di continuare la lettura<\/strong>.<\/p>\n

      Come potreste avere una strategia web vincente se vi limitaste a scrivere ci\u00f2 che capita e non quello che potrebbe realmente attirare sulla pagina<\/strong>? Nulla di buono pu\u00f2 venire da un processo a compartimenti stagni.<\/p>\n

      Allora lavorate con professionisti che sappiano collaborare tra loro e non si facciano la guerra, pensate a pagare qualcosa di pi\u00f9 inizialmente, chiedete degli obiettivi misurabili e tornate a dirmi se non avevo ragione!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Volete stupire con effetti speciali? Pensate a strategie di web marketing SEO oriented<\/strong>. Nell\u2019immaginario collettivo chi si occupa di SEO serve esclusivamente a posizionare un sito nei motori di ricerca. Nulla di pi\u00f9 sbagliato.<\/p>\n","protected":false},"author":4,"featured_media":27204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[252,205,293,117,48],"class_list":["post-27149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-strategy","tag-comunicazione","tag-copywriting","tag-seo","tag-web-marketing-1"],"yoast_head":"\n\u2022 Strategie di web marketing SEO oriented - Artera<\/title>\n<meta name=\"description\" content=\"Per stupire con effetti speciali pensate a strategie di web marketing SEO oriented. 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