{"id":27168,"date":"2016-02-25T10:05:35","date_gmt":"2016-02-25T09:05:35","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27168"},"modified":"2024-08-02T14:04:55","modified_gmt":"2024-08-02T14:04:55","slug":"lezioni-marketing-brevi-ed-efficaci-google-primer","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/","title":{"rendered":"Lezioni di marketing brevi ed efficaci con Google Primer"},"content":{"rendered":"<p>Google cerca in tutti modi di avvicinare gli utenti ed i professionisti del web\u00a0al proprio mondo e ai propri\u00a0prodotti. Negli ultimi mesi ha pensato a come spiegare a quegli utenti che lavorano ogni giorno sul web le basi del <strong>digital marketing<\/strong>.<\/p>\n<p>Pi\u00f9 in generale il colosso di Mountain View vuole aiutare tutte quelle realt\u00e0 imprenditoriale appena nate e proporsi in modo efficace sul web e non solo.\u00a0Da circa 2 anni infatti Google sviluppa l&#8217;applicazione <strong>Google Primer<\/strong> il cui scopo \u00e8 proprio quello di offrire brevi <strong>lezioni di marketing<\/strong> relative a motori di ricerca, copertura sui media, content marketing e molto altro.<\/p>\n<p>Google afferma di voler venire in aiuto di tutti quei marketers che non conoscono in modo sufficientemente approfondito i tool pi\u00f9 adeguati a svolgere il proprio lavoro al meglio o che sono carenti di alcune <strong>nozioni fondamentali<\/strong> per riuscire a portare la propria impresa al successo.<\/p>\n<p>Un dato spiega molto bene la scelta di Google: l&#8217;11% delle nuove aziende che non riescono a entrare nel mercato, falliscono perch\u00e9 hanno una visione distorta o non sufficientemente approfondita del mercato e perch\u00e9 sprecano importanti risorse in campagne di advertising gestite malamente.<\/p>\n<p>La particolarit\u00e0 di Google Primer \u00e8 che <strong>le lezioni sono chiare ed efficaci ma brevi<\/strong>. Per questo motivo l&#8217;app risulta utile, perch\u00e9 permette di documentarsi al volo (come ad esempio quando si aspetta il treno o l&#8217;aereo, quando si \u00e8 in coda dal medico e cos\u00ec via) apprendendo tuttavia nozioni fondamentali relative alla gestione di un&#8217;attivit\u00e0 ed al marketing relativo.<\/p>\n<p>Ovviamente non poteva mancare la parte social: i contenuti ed i propri progressi potranno essere condivisi con tutti colori i quali potrebbero essere interessati agli argomenti trattati e che potrebbero scegliere di iniziare ad utilizzare Google Primer.<\/p>\n<p>Una caratteristica davvero interessante di questa applicazione per i marketer \u00e8 l&#8217;<strong>assenza di gergo e terminologia tecnica<\/strong>. Essendo pensata per chi non conosce ancora il settore, le lezioni sono state redatte in modo che fossero alla portata di tutti. In questo senso Google ha collaborato con esperti del campo\u00a0per rendere i contenuti il pi\u00f9 fruibili possibile eliminando i tecnicismi.<\/p>\n<p>Gli argomenti principali trattati nelle lezioni sono <strong>branding, storytelling, remarketing, SEO, content marketing, PR and media<\/strong> e altro ancora. I contenuti sono davvero molti e, a quanto afferma Google, ne sono\u00a0pubblicati di nuovi ogni settimana.<\/p>\n<p>L&#8217;applicazione \u00e8 disponibile per iOS (la prima piattaforma scelta da Google per lo sviluppo) ed Android e quindi \u00e8 reperibile su iTunes e su Play Store ovviamente gratis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google vuole aiutare tutte quelle realt\u00e0 imprenditoriale appena nate e proporsi in modo efficace sul web e non solo.\u00a0Da circa 2 anni sviluppa l&#8217;applicazione <strong>Google Primer<\/strong> il cui scopo \u00e8 proprio quello di offrire brevi <strong>lezioni di marketing<\/strong> relative a&#8230;<\/p>\n","protected":false},"author":4,"featured_media":27131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[314,281,481,486,117,342,48],"class_list":["post-27168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-applicazioni","tag-brand-reputation","tag-content-marketing","tag-google-primer","tag-seo","tag-storytelling","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lezioni di marketing con Google Primer - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Da 2 anni Google sviluppa l&#039;applicazione Google Primer il cui scopo \u00e8 quello di offrire brevi lezioni di marketing relative a SEO, content marketing e...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lezioni di marketing con Google Primer - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Da 2 anni Google sviluppa l&#039;applicazione Google Primer il cui scopo \u00e8 quello di offrire brevi lezioni di marketing relative a SEO, content marketing e...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-25T09:05:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-02T14:04:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/your-primer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Lezioni di marketing brevi ed efficaci con Google Primer\",\"datePublished\":\"2016-02-25T09:05:35+00:00\",\"dateModified\":\"2024-08-02T14:04:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/\"},\"wordCount\":422,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/your-primer.jpg\",\"keywords\":[\"app\",\"brand reputation\",\"content marketing\",\"Google Primer\",\"SEO\",\"storytelling\",\"web marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/\",\"name\":\"Lezioni di marketing con Google Primer - blog.artera.net\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/your-primer.jpg\",\"datePublished\":\"2016-02-25T09:05:35+00:00\",\"dateModified\":\"2024-08-02T14:04:55+00:00\",\"description\":\"Da 2 anni Google sviluppa l'applicazione Google Primer il cui scopo \u00e8 quello di offrire brevi lezioni di marketing relative a SEO, content marketing e...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/your-primer.jpg\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/your-primer.jpg\",\"caption\":\"Google Primer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lezioni-marketing-brevi-ed-efficaci-google-primer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lezioni di marketing brevi ed efficaci con Google Primer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"name\":\"Artera\",\"description\":\"Swiss Premium Hosting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.artera.net\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\",\"name\":\"Artera\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"width\":300,\"height\":77,\"caption\":\"Artera\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/artera.net\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/artera\\\/\",\"https:\\\/\\\/www.instagram.com\\\/artera_swiss\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\",\"name\":\"Sergio Ravera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"caption\":\"Sergio Ravera\"},\"description\":\"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sergioravera\\\/\"],\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/author\\\/sergio-ravera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lezioni di marketing con Google Primer - blog.artera.net","description":"Da 2 anni Google sviluppa l'applicazione Google Primer il cui scopo \u00e8 quello di offrire brevi lezioni di marketing relative a SEO, content marketing e...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/","og_locale":"it_IT","og_type":"article","og_title":"Lezioni di marketing con Google Primer - blog.artera.net","og_description":"Da 2 anni Google sviluppa l'applicazione Google Primer il cui scopo \u00e8 quello di offrire brevi lezioni di marketing relative a SEO, content marketing e...","og_url":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/","og_site_name":"Artera","article_publisher":"https:\/\/www.facebook.com\/artera.net\/","article_published_time":"2016-02-25T09:05:35+00:00","article_modified_time":"2024-08-02T14:04:55+00:00","og_image":[{"url":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/your-primer.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Sergio Ravera","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Sergio Ravera","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/#article","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/"},"author":{"name":"Sergio Ravera","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0"},"headline":"Lezioni di marketing brevi ed efficaci con Google Primer","datePublished":"2016-02-25T09:05:35+00:00","dateModified":"2024-08-02T14:04:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/"},"wordCount":422,"commentCount":0,"publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/your-primer.jpg","keywords":["app","brand reputation","content marketing","Google Primer","SEO","storytelling","web marketing"],"articleSection":["Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/","url":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/","name":"Lezioni di marketing con Google Primer - blog.artera.net","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/#primaryimage"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/your-primer.jpg","datePublished":"2016-02-25T09:05:35+00:00","dateModified":"2024-08-02T14:04:55+00:00","description":"Da 2 anni Google sviluppa l'applicazione Google Primer il cui scopo \u00e8 quello di offrire brevi lezioni di marketing relative a SEO, content marketing e...","breadcrumb":{"@id":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/#primaryimage","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/your-primer.jpg","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/your-primer.jpg","caption":"Google Primer"},{"@type":"BreadcrumbList","@id":"https:\/\/www.artera.net\/it\/marketing\/lezioni-marketing-brevi-ed-efficaci-google-primer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.artera.net\/it\/"},{"@type":"ListItem","position":2,"name":"Lezioni di marketing brevi ed efficaci con Google Primer"}]},{"@type":"WebSite","@id":"https:\/\/www.artera.net\/it\/#website","url":"https:\/\/www.artera.net\/it\/","name":"Artera","description":"Swiss Premium Hosting","publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artera.net\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.artera.net\/it\/#organization","name":"Artera","url":"https:\/\/www.artera.net\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","width":300,"height":77,"caption":"Artera"},"image":{"@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artera.net\/","https:\/\/www.linkedin.com\/company\/artera\/","https:\/\/www.instagram.com\/artera_swiss\/"]},{"@type":"Person","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0","name":"Sergio Ravera","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","caption":"Sergio Ravera"},"description":"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/27168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=27168"}],"version-history":[{"count":2,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/27168\/revisions"}],"predecessor-version":[{"id":258962,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/27168\/revisions\/258962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media\/27131"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=27168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=27168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=27168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}