{"id":27170,"date":"2016-03-03T14:11:30","date_gmt":"2016-03-03T13:11:30","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27170"},"modified":"2023-02-27T14:19:37","modified_gmt":"2023-02-27T14:19:37","slug":"linkedin-social-selling-sai-venderti-online","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/linkedin-social-selling-sai-venderti-online\/","title":{"rendered":"Linkedin Social Selling: sai venderti online?"},"content":{"rendered":"<p>La nostra reputazione, il nostro modo di essere online \u00e8 la moneta di scambio pi\u00f9 importante nel nostro lavoro e il <strong>social selling<\/strong>, di fatto ne \u00e8 la normale conseguenza.<\/p>\n<p>Il social selling, o <em>&#8220;vendere social&#8221;<\/em>, non deve essere inteso come attivit\u00e0 di vendita commerciale, intendiamoci, ma come l&#8217;insieme delle tue competenze sulla capacit\u00e0 di <strong>vendere online te stesso, il tuo valore le tue competenze<\/strong>. Social selling \u00e8 quindi anche vendere valore e far si che un cliente ci contatti, vendere una competenza e incuriosire un possibile prospect.<\/p>\n<h2>Come si misura la capacit\u00e0 di social selling?<\/h2>\n<p>Tra i tanti social network il primo a proporre un parametro numerico preciso \u00e8 stato Linkedin. <strong>Linkedin Social Selling<\/strong>:\u00a0si chiama cos\u00ec la funzione che inizialmente era solo per i profili premium e che ti permette di leggere in termini numerici il tuo indice. Il valore \u00e8 misurato in centesimi ed \u00e8 il risultato della somma di quattro macro aeree.<\/p>\n<p>Attento! Non stiamo parlando di influenza o Klout (del quale ti ho gi\u00e0 parlato in <a href=\"https:\/\/www.artera.net\/it\/blog\/social-network\/influencer-klout\">questo post<\/a>), ma di un mix di quattro competenze base che grazie alla loro conversione numerica, se tenute sotto controllo e migliorate, ti permetteranno di usare la potenzialit\u00e0 di questo social in modo ottimale per <strong>raggiungere i tuoi obiettivi di business<\/strong>.<\/p>\n<h2>I parametri di Linkedin Social Selling<\/h2>\n<p>I 4 parametri definiti da Linkedin per il social selling sono: creare il brand professionale, trovare le persone giuste, interagire con informazioni rilevanti e costruire relazioni.<\/p>\n<p>Ogni area ha un valore massimo di 25 punti e ad oggi il mio Linkedin Social Selling si presenta cos\u00ec:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/Linkedin-social-selling-1-e1456698911484.png\" alt=\"Linkedin Social Selling\" width=\"600\" height=\"374\" class=\"aligncenter size-full wp-image-27171\" \/><\/p>\n<p>Il social selling viene visualizzato automaticamente anche su un grafico che mostra l\u2019andamento dell\u2019ultimo mese:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/Linkedin-social-selling-2-e1456698963149.png\" alt=\"Linkedin Social Selling\" width=\"600\" height=\"252\" class=\"aligncenter size-full wp-image-27172\" \/><\/p>\n<p>Infine, Linkedin propone un confronto tra il tuo profilo e quelli di altri professionisti come te o di profili nella tua rete (tanto per non far leva sulla competitivit\u00e0 di ognuno):<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/02\/Linkedin-social-selling-3-e1456698996446.png\" alt=\"Linkedin Social Selling\" width=\"600\" height=\"162\" class=\"aligncenter size-full wp-image-27173\" \/><\/p>\n<p><strong>Linkedin Social Selling<\/strong> \u00e8 quindi una sorta di parametro di autovalutazione propedeutico all&#8217;acquisto della soluzione a pagamento\u00a0<em>&#8220;Sales Navigator&#8221;<\/em> che Linkedin propone a chi usa il social network per sviluppi professionali di tipo commerciale.<\/p>\n<p>Per il tipo di professione che conduco, <strong>Sales Navigator<\/strong> non \u00e8 la mia soluzione, ma certamente avere dei parametri di valutazione che ti indicano la strada da percorrere \u00e8 sempre interessante perch\u00e9 c\u2019\u00e8 sempre da migliorare, non trovi?<\/p>\n<p>Per visualizzare il tuo indice di Linkedin Social Selling ti basta <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/social-selling\/the-social-selling-index?src=li-prod&amp;veh=ssi_dashboard&amp;utm_source=linkedin&amp;utm_medium=ssi_dashboard&amp;utm_campaign=ssi\" target=\"_blank\" rel=\"noopener noreferrer\">cliccare qui<\/a>. A me invece, visto il risultato odierno, il compito di <em>&#8220;integrare con informazioni rilevanti&#8221;<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nostra reputazione, il nostro modo di essere online \u00e8 la moneta di scambio pi\u00f9 importante nel nostro lavoro e il <strong>social selling<\/strong>, di fatto ne \u00e8 la normale conseguenza. Il social selling, o <em>vendere social<\/em>, non deve essere inteso come attivit\u00e0 di vendita&#8230;<\/p>\n","protected":false},"author":4,"featured_media":27215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[52,301,315,35],"class_list":["post-27170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-linkedin","tag-networking","tag-personal-branding","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Linkedin Social Selling: sai venderti online? - Artera<\/title>\n<meta name=\"description\" content=\"Linkedin Social Selling \u00e8 il parametro numerico che indica la tua capacit\u00e0 di venderr online te stesso e le tue competenze. Ma da cosa \u00e8 costituito?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/linkedin-social-selling-sai-venderti-online\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Linkedin Social Selling: sai venderti online? - Artera\" \/>\n<meta property=\"og:description\" content=\"Linkedin Social Selling \u00e8 il parametro numerico che indica la tua capacit\u00e0 di venderr online te stesso e le tue competenze. 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