{"id":27271,"date":"2016-03-10T11:09:00","date_gmt":"2016-03-10T10:09:00","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27271"},"modified":"2023-02-27T14:19:32","modified_gmt":"2023-02-27T14:19:32","slug":"google-amp-fruizione-contenuti-editoriali-mobile","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/google-amp-fruizione-contenuti-editoriali-mobile\/","title":{"rendered":"Google AMP per la fruizione di contenuti editoriali da mobile"},"content":{"rendered":"<p>Le novit\u00e0 di Google sono sempre motivo di grandi discussioni sui forum, tra gli esperti e tra gli addetti ai lavori. Per qualche motivo per\u00f2 l&#8217;introduzione di <strong>Google AMP<\/strong> \u00e8 passata in sordina nonostante sia una novit\u00e0 importante.<\/p>\n<p>Quando si era parlato di adattare i portali web in modo da renderli mobile-friendly tutti si erano mossi con i giusti tempi. Invece per AMP l&#8217;intervento \u00e8 stato molto pi\u00f9 circoscritto se si considera che l&#8217;annuncio ufficiale da parte di Google \u00e8 datato 7 ottobre 2015.<\/p>\n<p>Per chi non lo sapesse AMP \u00e8 l&#8217;acronimo di <strong>Accelerated Mobile Page<\/strong> ed \u00e8 un progetto che mira ad accelerare la velocit\u00e0 di fruizione dei contenuti editoriali da dispositivi mobili come tablet e smartphone.<\/p>\n<p>In Italia l&#8217;implementazione di AMP \u00e8 stata conclusa il 23 febbraio e da quel giorno i risultati che si ottengono effettuando la <strong>stessa ricerca da desktop e da mobile<\/strong> hanno iniziato a differire e non di poco!<\/p>\n<p>Tramite mobile, a seguito di una ricerca, vengono presentati i risultati principali tramite un carosello che, per ogni singolo risultato, presenta <strong>immagine + link + icona AMP<\/strong>.<\/p>\n<p>La particolarit\u00e0 di AMP \u00e8 che consente di visualizzare il contenuto senza effettivamente &#8220;trasferirsi&#8221; sul portale che lo ha pubblicato grazie ad una gestione ottimale delle cache da parte di Google stessa.<\/p>\n<p>Questa modalit\u00e0 permette di <strong>caricare le notizie 4 volte pi\u00f9 velocemente<\/strong> (in media) e con un consumo dati fino a 10 volte inferiore, particolare molto importante quando si parla di mobile!<\/p>\n<p>Tuttavia questo comporta novit\u00e0 anche per la <strong>monetizzazione relativa ai contenuti<\/strong>: i banner inseriti all&#8217;interno dei testi continueranno a funzionare perfettamente ma skin o altre modalit\u00e0 invasive non avranno la stessa efficacia (scopri maggiori informazioni su <a href=\"https:\/\/www.ampproject.org\/docs\/reference\/amp-ad.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google AMP e l&#8217;advertising<\/a>).<\/p>\n<p>Bisogna considerare che nella maggior parte dei casi le &#8220;pagine AMP&#8221; sono presentate da Google relativamente a <strong>news e notizie<\/strong>. Per questo motivo gli editori online che ancora non hanno implementato questa nuova tecnologia sul loro portale dovrebbero farlo al pi\u00f9 presto.<\/p>\n<p>Inoltre i risultati AMP sono posizionati pi\u00f9 in alto nella pagina dei risultati e quindi saranno visualizzati con pi\u00f9 probabilit\u00e0. Attenzione per\u00f2: questo non corrisponde in generale ad un migliore posizionamento!<\/p>\n<p>Alla luce di tutto questo, l&#8217;<strong>implementazione di AMP<\/strong> diventa praticamente obbligatoria per non perdere visibilit\u00e0 nei confronti di concorrenti. A maggior rargione se si considera che \u00e8 semplice e su GitHub \u00e8 disponibile moltissima <a href=\"https:\/\/github.com\/ampproject\" target=\"_blank\" rel=\"noopener noreferrer\">documentazione di supporto<\/a>.<\/p>\n<p>\u00c8 interessante notare come Google, per lo sviluppo di AMP, abbia avviato collaborazioni con diversi partner. Tra questi c&#8217;era Automattic, l&#8217;azienda che sviluppa WordPress. Per questo motivo tutti <strong>i blog WordPress supportano automaticamente AMP<\/strong> e quindi possono contare su un caricamento dei contenuti pi\u00f9 rapido da mobile. Ovviamente questo vale per gli utenti che si appoggiano ad hosting WordPress.<\/p>\n<p>Per utenti self-hosted Automattic ha messo a disposizione un plugin apposito, <a href=\"https:\/\/wordpress.org\/plugins\/amp\/\" target=\"_blank\" rel=\"noopener noreferrer\">AMP<\/a>. Esistono inoltre altri plugin molto interessanti come <a href=\"https:\/\/it.wordpress.org\/plugins\/pagefrog\/\" target=\"_blank\" rel=\"noopener noreferrer\">PageFrog<\/a> che supportano Google AMP, Facebook Instant Articles ed Apple News.<\/p>\n<p>La <strong>fruizione di contenuti e notizie<\/strong> si sta spostando sempre di pi\u00f9 dal desktop al mobile. Per garantirsi visibilit\u00e0 l&#8217;implmementazione di AMP \u00e8 l&#8217;unica strada!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le novit\u00e0 di Google sono sempre motivo di grandi discussioni sui forum, tra gli esperti e tra gli addetti ai lavori. Per qualche motivo per\u00f2 l&#8217;introduzione di <strong>Google AMP<\/strong> \u00e8 passata in sordina nonostante sia una novit\u00e0 importante.<\/p>\n","protected":false},"author":4,"featured_media":27283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[36,490,220,271,491],"class_list":["post-27271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google","tag-google-amp","tag-mobile","tag-serp","tag-velocita-di-caricamento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Implementare Google AMP - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Google AMP \u00e8 un progetto che mira ad accelerare la velocit\u00e0 di fruizione dei contenuti editoriali da dispositivi mobili come tablet e smartphone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/google-amp-fruizione-contenuti-editoriali-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Implementare Google AMP - 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