{"id":27327,"date":"2016-03-18T11:58:59","date_gmt":"2016-03-18T10:58:59","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27327"},"modified":"2023-02-27T14:18:53","modified_gmt":"2023-02-27T14:18:53","slug":"facebook-reaction-migliora-tasto-mi-piace","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/facebook-reaction-migliora-tasto-mi-piace\/","title":{"rendered":"Facebook Reaction, migliora il tasto \u201cmi piace\u201d"},"content":{"rendered":"<p>Il mondo dei Social Network \u00e8 sempre in fermento, l\u2019intento di <strong>migliorare il servizio<\/strong> coinvolgendo gli utenti, il tentativo di attirare nuovi account e, soprattutto, quello di non perderne, producono continue innovazioni.<\/p>\n<p>L\u2019ultima arriva dal colosso Facebook il quale ha introdotto una novit\u00e0 in una delle sue principali funzioni: il <strong>tasto <em>&#8220;mi piace&#8221;<\/em><\/strong>. Questo tasto, infatti, si \u00e8 evoluto introducendo <strong>Facebook Reactions<\/strong> una funzionalit\u00e0 che permette agli utenti di esprimere il loro stato d\u2019animo con pi\u00f9 precisione. Un passo verso gli utenti, verso una maggiore espressivit\u00e0, dunque, sulla scia delle scelte recentemente fatte anche da Twitter.<\/p>\n<p>Il celebre <em>&#8220;mi piace&#8221;<\/em> era da tempo risultato <strong>insufficiente per esprimere emozioni<\/strong> e poteva risultare addirittura sgradevole in alcune occasioni. Il problema era anzitutto con l\u2019empatia: cliccare <em>&#8220;mi piace&#8221;<\/em> ad un post contenente una notizia negativa o tragica poteva sembrare contraddittorio e non permetteva agli utenti di esprimere al meglio il loro stato d\u2019animo.<\/p>\n<p>Adesso, tramite l\u2019ampliamento della gamma di reazioni possibili, \u00e8 pi\u00f9 semplice <strong>esprimere direttamente il proprio pensiero<\/strong> senza cadere in incomprensioni. Il funzionamento \u00e8 molto semplice: cliccando sul tasto <em>&#8220;mi piace&#8221;<\/em> appaiono le altre reazioni possibili che sono: <strong>amore, risa, stupore, tristezza e rabbia<\/strong>. Anche le emoticon sono state scelte attentamente per essere intuitive e perch\u00e9 rappresentano per tutti, in ogni parte del mondo, stati d\u2019animo riconoscibili e condivisi.<\/p>\n<p>Un passaggio che non appare affatto avventato ma che segue un lungo e attento studio da parte di Facebook che da oltre un anno stava pensando a come far interagire maggiormente gli scritti aggirando per\u00f2 l\u2019odiato <strong>tasto <em>\u201cnon mi piace\u201d<\/em><\/strong>.<\/p>\n<p>Anche le aziende, naturalmente, beneficeranno di questa nuova modalit\u00e0 di espressione poich\u00e9 potranno raccogliere dati molto pi\u00f9 precisi e <strong>comprendere meglio il pubblico<\/strong> e le sue esigenze. Ma la prima azienda a giovarne sar\u00e0 proprio Facebook, per il quale incoraggiare l\u2019interazione significa anzitutto raccogliere pi\u00f9 dati.<\/p>\n<p>Una novit\u00e0 inevitabile, dunque, che rispecchia i mutamenti tecnologici (soprattutto la sempre maggiore integrazione con i dispositivi mobile) ma che risponde anche ad una precisa strategia commerciale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ha introdotto una novit\u00e0 in una delle sue principali funzioni: il <strong><em>&#8220;mi piace&#8221;<\/em><\/strong> si \u00e8 evoluto in <strong>Facebook Reactions<\/strong> una funzionalit\u00e0 che permette agli utenti di esprimere il loro stato d\u2019animo con pi\u00f9 precisione.<\/p>\n","protected":false},"author":4,"featured_media":27400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[148,61,301,325,35],"class_list":["post-27327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-condividere","tag-facebook","tag-networking","tag-recensioni","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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