{"id":27349,"date":"2016-03-21T15:57:03","date_gmt":"2016-03-21T14:57:03","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27349"},"modified":"2023-02-27T14:18:52","modified_gmt":"2023-02-27T14:18:52","slug":"consigli-un-content-marketing-prova-utente","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/consigli-un-content-marketing-prova-utente\/","title":{"rendered":"Consigli per un content marketing a prova di utente"},"content":{"rendered":"<p>Come sappiamo, i <strong>contenuti per il marketing<\/strong> sono ormai importantissimi. Lo abbiamo specificato pi\u00f9 volte: quello che che scriviamo &#8211; sul nostro blog aziendale o per il nostro ecommerce &#8211; deve essere di qualit\u00e0 ed utile al potenziale cliente.<\/p>\n<p>Sappiamo che non esiste il <strong>content marketing<\/strong> perfetto, ma possiamo sempre agire a livello &#8220;psicologico&#8221;. Secondo alcuni studi, ad esempio, ad emozionare sono le immagini: i contenuti testual accompagnati da immagini vengono divulgati con maggior facilit\u00e0 rispetto ad un testo senza foto. Le persone tendono a condividere i contenuti che le fanno stare bene: notizie utili s\u00ec, ma anche positive. A livello di content marketing, non dobbiamo dimenticare di produrre <strong>contenuti divertenti e positivi<\/strong>. Perch\u00e9 alla fine dei telegiornali, ci sono alcune news che ci fanno ridere? Ci avete mai pensato? <\/p>\n<p>A volte, inoltre, le persone non parlano del nostro brand solo perch\u00e9 non \u00e8 stato chiesto loro di farlo: indurre le persone a <strong>parlare del brand<\/strong>, anche con un semplice <em>&#8220;Condividi su Facebook&#8221;<\/em> o <em>&#8220;Invia ad un amico&#8221;<\/em> pu\u00f2 essere utile, sempre che il contenuto proposto sia efficace. Un altro trucco \u00e8 quello di sfruttare il <strong>desiderio di omologarsi<\/strong> agli altri. Per quanto ci piaccia essere originali, a nessuno interessa essere la mosca bianca: ecco perch\u00e9 creare un content che lo ricordi pu\u00f2 essere una mossa vincente. Provate a pensarci, \u00e8 uno dei fondamenti per quanto riguarda la moda. L&#8217;idea non ci piace? L&#8217;importante \u00e8 che renda molto.<\/p>\n<p>Un altro accorgimento che \u00e8 spesso usato a livello di ecommerce, \u00e8 quello che sfrutta la <strong>paura di lasciarsi sfuggire un&#8217;offerta<\/strong>. Non stiamo parlando solo delle vendite a tempo, quelle che scadono entro sera, ma anche alle prenotazioni degli hotel, per cui sempre pi\u00f9 spesso viene segnalato <em>&#8220;Ultima occasione!&#8221;<\/em>. Quante volte avete cliccato per aggiudicarvi la camera in questione? Dovremmo ricordarci anche di questo quando creiamo il nostro content.<\/p>\n<p>A livello psicologico, il nostro cervello, tende a preferire quei contenuti che evidenziano il fatto di venir <strong>soddisfatti subito<\/strong>. Quindi anche un semplice <em>&#8220;Consegna immediata&#8221;<\/em> pu\u00f2 produrre risultati migliori per il nostro brand (a patto che poi rispettiamo la promessa!).<\/p>\n<p>Infine, ricordiamo qualche piccola regola di base che riguarda il &#8220;come scrivere&#8221; il nostro content. Cerchiamo di essere sorprendenti con il nostro titolo: le persone amano da sempre l&#8217;inaspettato, quindi cerchiamo di <strong>non essere banali<\/strong>. Nel nostro testo includamo una <strong>risposta ad una domanda<\/strong>: <em>&#8220;perch\u00e9&#8221;<\/em> \u00e8 la parola magica, i lettori preferiscono un contenuto che gli spieghi la motivazione per cui dovrebbero fare qualcosa. Ricordiamo il potere del <strong>testo virgolettato<\/strong>: le citazioni, o anche solo una nostra massima, tra virgolette sembrano assumere maggiore importanza&#8230;<em>&#8220;non \u00e8 cos\u00ec&#8221;<\/em>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come sappiamo, i <strong>contenuti per il marketing<\/strong> sono ormai importantissimi. Lo abbiamo specificato pi\u00f9 volte: quello che che scriviamo &#8211; sul nostro blog aziendale o per il nostro ecommerce &#8211; deve essere di qualit\u00e0 ed utile al potenziale cliente.<\/p>\n","protected":false},"author":4,"featured_media":27364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[407,148,481,293,196],"class_list":["post-27349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-call-to-action","tag-condividere","tag-content-marketing","tag-copywriting","tag-immagini"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Consigli per un content marketing a prova di utente - Artera<\/title>\n<meta name=\"description\" content=\"Sappiamo che non esiste il content marketing perfetto, ma possiamo agire a livello psicologico grazie a immagini, contenuti positivi, call-to-action e...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/consigli-un-content-marketing-prova-utente\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Consigli per un content marketing a prova di utente - 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