{"id":27420,"date":"2016-03-29T11:14:53","date_gmt":"2016-03-29T09:14:53","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27420"},"modified":"2023-02-27T14:18:48","modified_gmt":"2023-02-27T14:18:48","slug":"social-media-marketing-advertising-sui-social-network","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/social-media-marketing-advertising-sui-social-network\/","title":{"rendered":"Social Media Marketing: advertising sui social network"},"content":{"rendered":"<p>Ogni giorno sempre pi\u00f9 utenti utilizzano i diversi <strong>social network<\/strong> per ricercare informazioni sui prodotti di interesse e confrontarsi con gli altri, di conseguenza aumentano le opportunit\u00e0 per le aziende di fare pubblicit\u00e0 in modo efficace.<\/p>\n<p>Gli strumenti pubblicitari messi a disposizione dalle piattaforme social, oltre a suggerire prodotti\/servizi per i consumatori, consentono di raccogliere informazioni demografiche sul pubblico di visitatori da utilizzare per attivit\u00e0 di <strong>social media marketing<\/strong>.<\/p>\n<p>Ma quali sono le possibilit\u00e0 offerte dai principali canali? <\/p>\n<h2>L&#8217;advertising su Facebook<\/h2>\n<p>Facebook conta milioni di utenti attivi in tutto il mondo: ogni user in media \u00e8 a sua volta connesso con altre cento persone e partecipa attivamente su altrettante community, gruppi e fanpage, ne consegue che <strong>miliardi di contenuti<\/strong> vengono condivisi ogni mese.<\/p>\n<p>I costi di accesso alla pubblicit\u00e0 non sono eccessivi in modo da consentire a tutte le realt\u00e0 aziendali (dalla PMI alla multinazionale) di <strong>creare e testare i propri annunci<\/strong>: creare un inserzione pubblicitaria \u00e8 molto semplice ed \u00e8 un processo guidato attraverso la sezione Business dedicata (<a href=\"https:\/\/www.facebook.com\/business\" target=\"_blank\" rel=\"noopener noreferrer\">www.facebook.com\/business<\/a>) e con il supporto dell&#8217;Help Center (per ogni perplessit\u00e0).<\/p>\n<p>Gli <strong>annunci pubblicitari<\/strong> compaiono nella colonna laterale a destra della pagina, ma \u00e8 possibile anche creare <strong>post sponsorizzati<\/strong> che vengono visualizzati all&#8217;interno della propria Timeline. Per quanto riguarda le impostazioni delle campagne sono disponibili diverse opzioni come la possibilit\u00e0 di impostare obiettivi prefissati, selezionare il pubblico\/target di riferimento, pianificare la pubblicazione degli annunci, eccetera.<\/p>\n<h2>L&#8217;advertising su Youtube<\/h2>\n<p>La rapida diffusione delle piattaforme video online ha portato alla nascita di servizi pubblicitari specifici: Youtube rappresenta il primo canale video per numero di ricerche, ma ci\u00f2 che lo contraddistingue dalla pubblicit\u00e0 TV tradizionale \u00e8 rappresentato dai minori costi di accesso e dalla possibilit\u00e0 di misurarne il <strong>ritorno sull&#8217;investimento<\/strong>. <\/p>\n<p>Infatti i costi si generano ogni volta l&#8217;utente clicca sull&#8217;annuncio oppure guarda il video annuncio per tutta la sua durata; ma il vantaggio maggiore \u00e8 la possibilit\u00e0 di raggiungere l&#8217;esatto <strong>target di audience<\/strong> che si sta cercando.<\/p>\n<h2>L&#8217;advertising su Twitter<\/h2>\n<p>Considerato come uno dei social media pi\u00f9 brillanti oggi conta pi\u00f9 di 150 milioni di utenti registrati e oltre 90 milioni di tweets al giorno a cui si aggiungono i <strong>miliardi di ricerche<\/strong> che vengono effettuate ogni mese.<\/p>\n<p>Twitter offre una triplice opzione pubblicitaria: \u00e8 possibile scegliere tra <strong>Promoted Tweets<\/strong>, <strong>Promoted Trends<\/strong> e <strong>Promoted Accounts<\/strong>; ad ogni opzione \u00e8 associata una dashboard completa per monitorare trend e risultati.<\/p>\n<p>Per quanto riguarda il budget non vi sono limiti di accesso pertanto si pu\u00f2 scegliere di investire capitali ben al di sotto dei 10.000\u20ac cos\u00ec come cifre importanti.<\/p>\n<h2>L&#8217;advertising su Linkedin<\/h2>\n<p>Anche il famoso social B2B offre un&#8217;interessante piattaforma per la gestione degli annunci (testuali o visuali con immagini\/video) e raggiungere <strong>target di utenti specifici<\/strong>. <\/p>\n<p>Per quanto riguarda i costi sono disponibili i due classici modelli di acquisto: <strong>CPC<\/strong> (costo per click) e <strong>CPM<\/strong> (costo per 1000 impression), tendenzialmente rispetto alle altre piattaforme i prezzi di CPC e CPM sono nettamente pi\u00f9 elevati ma \u00e8 anche vero che offre una soluzione molto interessante per tutti coloro che operano nel <strong>B2B<\/strong>.<\/p>\n<p>Nella fase di creazione di una campagna advertising bisogna <strong>sfruttare i punti di forza<\/strong> di ogni social network prestando la massima attenzione ai punti deboli. Infatti \u00e8 sempre preferibile implementare delle <strong>campagne multipiattaforma<\/strong> per ottimizzare gli investimenti pubblicitari sfruttando al meglio ogni canale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gli strumenti pubblicitari messi a disposizione dalle piattaforme social, oltre a suggerire prodotti\/servizi per i consumatori, consentono di raccogliere informazioni demografiche sul pubblico di visitatori da utilizzare per attivit\u00e0 di <strong>social media marketing<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":27510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,61,52,489,35,49,48,359],"class_list":["post-27420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-facebook","tag-linkedin","tag-social-advertising","tag-social","tag-twitter","tag-web-marketing-1","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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