{"id":27443,"date":"2016-04-11T15:04:05","date_gmt":"2016-04-11T13:04:05","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27443"},"modified":"2023-02-27T14:17:16","modified_gmt":"2023-02-27T14:17:16","slug":"strategia-marketing-festivita","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/strategia-marketing-festivita\/","title":{"rendered":"Ottimizzare la strategia marketing durante le festivit\u00e0"},"content":{"rendered":"<p>Un&#8217;attivit\u00e0, che sia online con un sito vetrina, un ecommerce, un blog, una pagina Facebook o in qualche altro modo, deve essere pronta per <strong>sfruttare i periodi di festa<\/strong> per proporre campagne promozionali ad hoc ed aumentare le vendite.<\/p>\n<p>Non sono solo le settimane prima del Natale ad indurre i potenziali clienti a comprare, ma anche ricorrenze di vario genere come San Valentino, la festa della mamma o del pap\u00e0, il Black Friday e tante altre. Per ognuna di queste festivit\u00e0 \u00e8 necessario <strong>preparare la propria strategia marketing in anticipo<\/strong> (va bene prepararsi in anticipo, ma vi consiglierei di non uscire con le promozioni per una particolare festivit\u00e0 se nel frattempo cadono altre feste che potreste sfruttare e poi parliamoci chiaro.. voi cos&#8217;avete pensato quando alo scorso ottobre avete iniziato a vedere in giro le luminarie natalizie?). Quando gli utenti inizieranno a pensare alla specifica festivit\u00e0, infatti, si dovr\u00e0 essere pronti a soddisfare i loro desideri.<\/p>\n<h2>Una strategia marketing per le festivit\u00e0 vincente<\/h2>\n<p>La regola base, vale anche in questo caso: bisogna <strong>conoscere i clienti<\/strong>, i loro gusti e proporgli qualcosa ancora prima che ci abbiano pensato da soli. Questo \u00e8 possibile grazie alla <strong>profilazione dell&#8217;utente<\/strong>, ai cookie e agli strumenti SEO che permettono di capire chi sono i clienti, da dove vengono e cosa hanno acquistato in precedenza. Tutti dati che aiutano a capire quale prodotto offrire e a quale utente.<\/p>\n<p>A tal proposito \u00e8 utilissimo <strong>dividere il target in segmenti<\/strong>: ad un cliente sessantenne che ama la musica lirica sarebbe inutile proporre una selezione di musica rnb, o no?<\/p>\n<p>Come sappiamo, inoltre, molte delle vendite vengono ormai fatte tramite smartphone o tablet. \u00c8 necessario perci\u00f2 <strong>avere un sito mobile-friendly<\/strong> poich\u00e9 senza un catalogo prodotti raggiungibile dagli utenti su diverse  piattaforme si rischia di perdere importanti vendite. In tal senso si consiglia di dedicare tempo anche alla pulizia e all&#8217;<strong>ottimizzazione del catalogo prodotti<\/strong> in quanto sarebbe un errore arrivare alla vigilia di una ricorrenza con prodotti e categorie disordinati e poco curati.<\/p>\n<p>Se tutto questo sembra molto difficile e costoso da affrontare, ricordiamo che una corretta strategia marketing potrebbe essere quella di <strong>suddividere il budget<\/strong> in maniera adeguata. Se si decide di puntare tutto sul Black Friday piuttosto che sulle vendite immediatamente a ridosso del Natale, bisogner\u00e0 dedicare maggiore attenzione a questa ricorrenza con una campagna promozionale ad hoc. Soprattutto non va dimenticato il <strong>potere dell&#8217;email marketing<\/strong> di cui abbiamo parlato spesso in questo blog: avvisare il cliente della presenza di nuovi prodotti scontati per un periodo limitato di tempo potrebbe portare ad un impennata delle vendite.<\/p>\n<p>Si potrebbe, nei mesi estivi, <strong>testare le preferenze dei clienti<\/strong>: amano i video esplicativi del nostro prodotto o preferiscono una bella foto e spesso la condividono sui social? Sapere quale sia la loro preferenza permetter\u00e0 di &#8220;attirarli&#8221; sul sito durante una determinata festivit\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un&#8217;attivit\u00e0, che sia online con un sito vetrina, un ecommerce, un blog, una pagina Facebook o in qualche altro modo, deve essere pronta per <strong>sfruttare i periodi di festa<\/strong> per proporre campagne promozionali ad hoc ed aumentare le vendite.<\/p>\n","protected":false},"author":4,"featured_media":27577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[477,252,72,340,116,284,286,318,48],"class_list":["post-27443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ab-test","tag-business-strategy","tag-e-commerce","tag-email-marketing","tag-ottimizzazione","tag-prodotti","tag-responsive","tag-target","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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