{"id":27471,"date":"2016-03-31T16:17:51","date_gmt":"2016-03-31T14:17:51","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27471"},"modified":"2023-02-27T14:18:47","modified_gmt":"2023-02-27T14:18:47","slug":"eccellenze-in-digitale-made-in-italy","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/eccellenze-in-digitale-made-in-italy\/","title":{"rendered":"Eccellenze in digitale: Google e il Made in Italy"},"content":{"rendered":"<p>Il <strong>Made In Italy<\/strong> \u00e8 uno dei <em>&#8220;marchi&#8221;<\/em> di maggior successo in tutto il mondo. Tuttavia le aziende italiane non sfruttano al meglio questo nome e sono ancora molte quelle che non utilizzano il web per proporsi agli utenti dei 5 continenti.<\/p>\n<p>Dalla collaborazione tra Unioncamere, le Camere di Commercio e Google \u00e8 nato il progetto <strong>Eccellenze in Digitale<\/strong>. In questo ambito l&#8217;azienda di Mountain View e UnionCamere hanno messo a disposizione delle imprese italiane 132 giovani &#8220;digitalizzatori&#8221; che supportino le PMI in modo da sfruttare le opportunit\u00e0 della rete.<\/p>\n<p>Ora per\u00f2 si \u00e8 andati oltre ed \u00e8 stato creato uno strumento che permettesse a tutte le PMI ed ai loro amministratori, di ampliare le proprie <strong>competenze digitali<\/strong> anche in assenza di uno dei digitalizzatori.<\/p>\n<p>La pagina web di presentazione (<a href=\"https:\/\/eccellenzeindigitale.withgoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">eccellenzeindigitale.withgoogle.com<\/a>) spiega brevemente come funziona il corso: \u00e8 composto da tutorial gratuiti incentrati su strategie social, marketing per i motori di ricerca e tanto altro ancora.<\/p>\n<p>I contenuti di <em>Eccellenze in Digitale<\/em> sono raggruppati in ben 23 categorie:<\/p>\n<ul>\n<li><strong>&#8220;Le opportunit\u00e0 online&#8221;<\/strong>: scroprire cosa offre il web e quali sono le tendenze.<\/li>\n<li><strong>&#8220;I tuoi primi passi verso il successo online&#8221;<\/strong>: comprendere come funzionano i canali digitali.<\/li>\n<li><strong>&#8220;Costruisci la tua presenza online&#8221;<\/strong>: trovare le opzioni migliori per lanciarsi online.<\/li>\n<li><strong>&#8220;Stabilisci un contatto tramite email&#8221;<\/strong>: imparare le basi dell&#8217;email marketing.<\/li>\n<li><strong>&#8220;Inizia a usare la ricerca&#8221;<\/strong>: scoprire come funzionano i motori di ricerca e perch\u00e9 sono fondamentali per il successo.<\/li>\n<li><strong>&#8220;Fatti scoprire con la ricerca&#8221;<\/strong>: conoscere le basi della SEO.<\/li>\n<li><strong>&#8220;Usa la ricerca per i tuoi obiettivi&#8221;<\/strong>: applicare i principi SEO per acquisire visibilit\u00e0<\/li>\n<li><strong>&#8220;Fatti notare con gli annunci di ricerca&#8221;<\/strong>: imparare le nozioni fondamentali del Search Engine Marketing.<\/li>\n<li><strong>&#8220;Migliora le tue campagne nella rete di ricerca&#8221;<\/strong>: migliorare i propri annunci.<\/li>\n<li><strong>&#8220;Inizia a usare l&#8217;analisi dei dati&#8221;<\/strong>: analizzare a fondo i dati a disposizione per misurare il proprio rendimento online.<\/li>\n<li><strong>&#8220;Raggiungi il successo con l&#8217;analisi dei dati&#8221;<\/strong>: sfruttare l&#8217;analisi dei dati per promuovere la propria attivit\u00e0 commerciale.<\/li>\n<li><strong>&#8220;Fatti notare nella tua zona&#8221;<\/strong>: scoprire come raggiungere clienti nelle vicinanze.<\/li>\n<li><strong>&#8220;Aiuta le persone nella tua zona a trovarti online&#8221;<\/strong>: sfruttare il mobile per attrarre nuovi clienti.<\/li>\n<li><strong>&#8220;Fatti notare grazie ai social media&#8221;<\/strong>: imparare come utilizzare i social al meglio.<\/li>\n<li><strong>&#8220;Approfondisci le strategia sui social media&#8221;<\/strong>: scegliere le azioni da intraprendere sui diversi canali social.<\/li>\n<li><strong>&#8220;Scopri tutte le opportunit\u00e0 del mobile&#8221;<\/strong>: scoprire come utilizzare il web mobile.<\/li>\n<li><strong>&#8220;Usa il mobile per i tuoi obiettivi&#8221;<\/strong>: come attirare clienti tramite dispositivi mobili (SEO, ricerca mobile, annunci display ecc.)<\/li>\n<li><strong>&#8220;Fai pubblicit\u00e0 su altri siti web&#8221;<\/strong>: imparare in cosa consiste la pubblicit\u00e0 display.<\/li>\n<li><strong>&#8220;Scopri i segreti della pubblicit\u00e0 display&#8221;<\/strong>: scoprire come creare campagne display efficaci e attrarre utenti\/clienti.<\/li>\n<li><strong>&#8220;Espandi il tuo business a livello internazionale&#8221;<\/strong>: conoscere ci\u00f2 che serve per proporre la propria attivit\u00e0 a livello globale.<\/li>\n<li><strong>&#8220;Ottieni il massimo dai video&#8221;<\/strong>: scoprire le potenzialit\u00e0 dei video.<\/li>\n<li><strong>&#8220;Crea il tuo negozio online&#8221;<\/strong>: imparare tutto sull&#8217;ecommerce.<\/li>\n<li><strong>&#8220;Aumenta le vendite online&#8221;<\/strong>: scoprire come ottimizzare e promuovere il proprio negozio online sfruttando anche il retargeting.<\/li>\n<\/ul>\n<p>I contenuti sono davvero tanti e permettono di approfondire notevolmente gli argomenti necessari per riuscire a far <strong>fare un salto di qualit\u00e0<\/strong> &#8220;globale&#8221; alla propria azienda.<\/p>\n<p>Ovviamente sono disponibili anche delle FAQ relative al servizio e degli strumenti per proporsi online e ampliare il proprio business.<\/p>\n<p>Tutte le aziende che ancora non si sono affacciate in modo serio sul web dovrebbero sfruttare al massimo Eccellenze in Digitale, opportunit\u00e0 messa loro a disposizione perch\u00e9 la concorrenza oramai non \u00e8 pi\u00f9 solamente all&#8217;interno del nostro paese ma arriva da ogni angolo del pianeta.<\/p>\n<p>Non avete tempo da dedicare alla <strong>promozione online della vostra azienda<\/strong>? Potete trovare un partner professionale in Artera che, grazie ai suoi esperti di web marketing e di programmazione, sapr\u00e0 come guidarvi nel mondo digitale. Contattate un nostro consulente all&#8217;indirizzo <a href=\"mailto:info@artera.it\" target=\"_blank\" rel=\"noopener noreferrer\">info@artera.it<\/a> o al numero 031 391500 per un preventivo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il <strong>Made In Italy<\/strong> \u00e8 uno dei <em>&#8220;marchi&#8221;<\/em> di maggior successo in tutto il mondo. Tuttavia le aziende italiane non sfruttano al meglio questo nome e sono ancora molte quelle che non utilizzano il web per proporsi agli utenti dei 5 continenti.<\/p>\n","protected":false},"author":4,"featured_media":27523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[36,331,48],"class_list":["post-27471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google","tag-made-in-italy","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eccellenze in Digitale per il Made in Italy - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Unioncamere, le Camere di Commercio e Google hanno creato il progetto Eccellenze in Digitale a supporto del Made in Italy, in modo da...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/eccellenze-in-digitale-made-in-italy\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eccellenze in Digitale per il Made in Italy - 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