{"id":27475,"date":"2016-04-05T15:59:54","date_gmt":"2016-04-05T13:59:54","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27475"},"modified":"2023-02-27T14:18:44","modified_gmt":"2023-02-27T14:18:44","slug":"misura-le-performance-con-twitter-analytics","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/misura-le-performance-con-twitter-analytics\/","title":{"rendered":"Misura le performance con Twitter Analytics"},"content":{"rendered":"<p>Per una corretta strategia di <strong>Social Media Marketing<\/strong>, \u00e8 importante avere presente chi \u00e8 il nostro pubblico, i suoi interessi e il tipo di vita. Capire chi si ha di fronte, \u00e8 fondamentale per fare comunicazione online e raggiungere gli obiettivi prefissati.<\/p>\n<p>Su Twitter \u00e8 possibile fare questo tipo di analisi con <strong>Twitter Analytics<\/strong>. Si trova all&#8217;interno del men\u00f9 a tendina a destra, accanto al <em>\u201cTweet\u201d<\/em> oppure \u00e8 raggiungibile direttamente all&#8217;indirizzo analytics.twitter.com.<\/p>\n<p>Vediamo quali sono le principali feature:<\/p>\n<h2>Report mensile<\/h2>\n<p>Il pannello mostra il riepilogo delle <strong>attivit\u00e0 degli ultimi 28 giorni<\/strong> e lo confronta con il periodo precedente: le metriche presenti sono il numero dei Tweet, le visualizzazioni totali, le visite al profilo e i follower totali.<\/p>\n<p>Se si desidera approfondire l&#8217;analisi \u00e8 possibile andare nella sezione <em>\u201cTweet\u201d<\/em> dove, oltre a poter selezionare un intervallo di tempo diverso, si possono vedere le metriche relative ai singoli tweet (sono disponibili statistiche relative al numero di interazioni, visualizzazioni, il coinvolgimento degli utenti, il numero di like ricevuti, eccetera).<\/p>\n<h2>Influencer<\/h2>\n<p>Nell&#8217;account si trovano informazioni interessanti quali <strong>tweet e menzione pi\u00f9 popolari<\/strong> oltre al dettaglio dei nuovi follower acquisiti nel mese di riferimento.<\/p>\n<p>Sotto la sezione <strong><em>\u201cInfluencer\u201d<\/em><\/strong> vediamo gli account che hanno interagito maggiormente con i nostri tweet: questa potrebbe essere una indicazione preziosa per individuare personaggi con i quali stabilire una relazione pi\u00f9 stretta.<\/p>\n<h2>Follower<\/h2>\n<p>La metrica indica il numero di utenti che ci seguono, leggono i nostri messaggi pubblicati perch\u00e9 li ritengono di un certo interesse e rilevanti: \u00e8 possibile quindi monitorare la <strong>crescita dei followers nel tempo<\/strong>, vedere i loro interessi e scoprire dati demografici.<\/p>\n<p>Tutte le informazioni raccolte risultano particolarmente utili per la pianificazione di eventuali <strong>campagne pubblicitarie<\/strong> in quanto \u00e8 possibile identificare un pubblico specifico e le principali caratteristiche delle persone che vi appartengono.<\/p>\n<h2>Tweet Analytics<\/h2>\n<p>La sezione \u201cTweet\u201d fornisce informazioni riguardo il <strong>livello di engagement degli utenti<\/strong> verso i contenuti che vengono condivisi: sono presenti anche diversi grafici che mostrano il tasso di interazione, i like ricevuti, clic; sicuramente utile per identificare il trend di crescita ed effettuare analisi comparative tra singoli tweet.<\/p>\n<h2>Promote Tweet<\/h2>\n<p>Tutte le funzioni citate in precedenza consentono di raccogliere diverse informazioni riguardo l&#8217;andamento del vostro account, nel caso un vostro tweet riscuota particolare successo potrebbe essere successo provare a raggiungere un pubblico pi\u00f9 ampio.<\/p>\n<p>All&#8217;interno della scheda <em>&#8220;Tweet&#8221;<\/em> degli Analytics \u00e8 sufficiente cliccare, sotto ad ogni post, su <em>\u201cVisualizza attivit\u00e0 Tweet\u201d<\/em> per avere accesso al pulsante <strong><em>&#8220;Promuovi i tuoi tweet&#8221;<\/em><\/strong>: sar\u00e0 possibile selezionare il pubblico specifico di riferimento con cui condividere il contenuto (persone con caratteristiche simili ai propri follower e potenziali interessati) e raffinare la ricerca anche per area geografica. Successivamente bisogner\u00e0 selezionare il budget da destinare a questa attivit\u00e0 di incentivazione e aspettare\/monitorare i risultati! <\/p>\n<p><strong>Importante<\/strong>: le statistiche possono essere scaricate in formato CSV per l&#8217;analisi.<\/p>\n<p>Attraverso lo studio dei parametri citati in precedenza, le analytics diventano un ottimo strumento per capire come ogni tweet contribuisce al successo della nostra comunicazione. Tuttavia occorre sempre avere in mente che il valore della nostra presenza su Twitter \u00e8 dato dalla <strong>qualit\u00e0 delle conversazioni e dei contenuti condivisi<\/strong> e non soltanto dai numeri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per una corretta strategia di Social Media Marketing, \u00e8 importante avere presente chi \u00e8 il nostro pubblico, i suoi interessi e il tipo di vita. Su Twitter \u00e8 possibile fare questo tipo di analisi con <strong>Twitter Analytics<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":27587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,498,35,49,48],"class_list":["post-27475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-analytics","tag-social","tag-twitter","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Misura le performance con Twitter Analytics - Artera<\/title>\n<meta name=\"description\" content=\"Twitter \u00e8 spesso impiegato in una\u00a0strategia\u00a0di web marketing:\u00a0Twitter Analytics\u00a0\u00e8 una fonte di dati indispensabili per monitorarne l&#039;attivit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/misura-le-performance-con-twitter-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Misura le performance con Twitter Analytics - 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