{"id":27546,"date":"2016-05-02T15:01:42","date_gmt":"2016-05-02T13:01:42","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27546"},"modified":"2023-02-27T14:15:09","modified_gmt":"2023-02-27T14:15:09","slug":"user-experience-per-aumentare-conversioni","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/user-experience-per-aumentare-conversioni\/","title":{"rendered":"Migliorare la User Experience per aumentare le conversioni"},"content":{"rendered":"<p>La <strong>user experience<\/strong> gioca un ruolo fondamentale in ambito di conversione su un sito web. A volte infatti, azzeccare le giuste keyword da ottimizzare lato SEO pu\u00f2 non bastare per ottenere richieste di informazioni o acquisti.<\/p>\n<p>Questo ad esempio pu\u00f2 accadere se il nostro ecommerce o blog non ha un tema responsive: l&#8217;utente fa una ricerca su Google con il suo smartphone, trova tra i risultati il nostro sito, vi accede, ma non riesce a visualizzare correttamente i contenuti, quindi abbandona il sito e prova con uno dei nostri competitor. Se il nostro sito non \u00e8 responsive dobbiamo provvedere subito ad aggiornarlo perch\u00e9 ormai l&#8217;user experience esige una facilit\u00e0 di utilizzo soprattutto da mobile.<\/p>\n<p>I siti che utilizzano il <strong>responsive web design<\/strong> &#8211; a differenza dei siti che hanno una versione mobile del tipo <em>m.miosito.it<\/em> &#8211; non necessitano di due url con html ottimizzato per desktop e mobile. In questo modo viene evitata una caratteristica che Google\u00a0penalizza, la duplicazione in maniera speculare dei contenuti. Molto meglio quindi optare per il responsive, in cui i contenuti rispondono a un unico indirizzo, in modo che basti modificare html e css per avere il sito perfettamente funzionante sia da mobile che da desktop.<\/p>\n<p>Un altro consiglio \u00e8 quello di stare attenti all&#8217;<strong>impostazione grafica<\/strong> del nostro ecommerce o blog. Ogni singola pagina, deve essere pensata in modo che il nostro utente compia delle azioni mirate: quelle che &#8220;vogliamo&#8221; che faccia nel nostro sito:<\/p>\n<ul>\n<li>se il nostro \u00e8 un sito ecommerce e l&#8217;intento \u00e8 quello di far comprare qualcosa ad un cliente, dovremmo <strong>mettere in evidenza i prodotti in promozione<\/strong> con banner e <strong>call-to-action in home page<\/strong> (es. amazon.it);<\/li>\n<li>se invece \u00e8 un sito vetrina e l&#8217;obiettivo sar\u00e0 acquisire contatti per la nostra attivit\u00e0 di consulenza oppure far conoscere i nostri prodotti, in home page sar\u00e0 necessario <strong>presentare i vantaggi<\/strong> che comporterebbe scegliere noi e invogliare l&#8217;utente a richiedere maggiori informazioni con una <strong>call-to-action<\/strong> (es. rana.it).<\/li>\n<\/ul>\n<p>In conclusione, volevo lasciarvi con un consiglio che forse pu\u00f2 sembrare banale, ma che non \u00e8 da ignorare. Il nostro sito deve rendere la navigazione piacevole per l&#8217;utente: pop-up inutili che si aprono ad ogni click, caricamento lento e pochezza nei contenuti farebbero scappare anche il pi\u00f9 disciplinato degli utenti, ricordiamocelo sempre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La <strong>user experience<\/strong> gioca un ruolo fondamentale in ambito di conversione su un sito web. A volte infatti, azzeccare le giuste keyword da ottimizzare lato SEO pu\u00f2 non bastare per ottenere richieste di informazioni o acquisti.<\/p>\n","protected":false},"author":4,"featured_media":27906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[407,154,155,286,89,48],"class_list":["post-27546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-call-to-action","tag-conversioni","tag-lead-generation","tag-responsive","tag-user-experience","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User Experience per aumentare le conversioni - blog.artera.net<\/title>\n<meta name=\"description\" content=\"La user experience gioca un ruolo fondamentale in ambito di conversione su un sito web. 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