{"id":27571,"date":"2016-04-19T09:58:13","date_gmt":"2016-04-19T07:58:13","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27571"},"modified":"2023-02-27T14:17:12","modified_gmt":"2023-02-27T14:17:12","slug":"editoria-facebook-instant-articles","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/editoria-facebook-instant-articles\/","title":{"rendered":"L&#8217;editoria su Facebook con Instant Articles"},"content":{"rendered":"<p>La notizia era gi\u00e0 stata anticipata qualche settimana fa ed ora \u00e8 ufficiale: da pochi giorni \u00e8 disponibile per tutti gli editori <strong>Facebook Instant Articles<\/strong>, un modo per fruire gli articoli di alcune testate editoriali direttamente dall&#8217;app mobile di Facebook.<\/p>\n<p>Oggi una parte crescente dell\u2019informazione viaggia sui social. Significa che notizie e approfondimenti vengono letti non pi\u00f9 solo dalle homepage delle testate e attraverso i motori di ricerca, ma anche con la condivisione dei contenuti fatta dai nostri amici.<\/p>\n<p>Il servizio consente di <strong>leggere gli articoli direttamente all&#8217;interno del social<\/strong> senza dover attendere gli infiniti tempi di caricamento della pagina che scoraggiano solitamente gli utenti, e permette alle diverse testate editoriali di tenere traccia del traffico generato di gestire la pubblicit\u00e0 contenuta sulle pagine.<\/p>\n<p>Facebook Instant Articles \u00e8 di fatto un\u2019 evoluzione di Facebook: un modo pi\u00f9 semplice e veloce di leggere <strong>contenuti di tipo editoriale nell&#8217;app di Facebook<\/strong>, senza dover aspettare i tempi di caricamento della pagina del browser.<\/p>\n<h2>Come funziona Instant Articles<\/h2>\n<p>Premessa: i Facebook Instant Articles sono visibili solo da utenti che accedono all\u2019app di Facebook da mobile, si aprono direttamente all\u2019interno dell\u2019app senza dover aprire finestre del browser e sono ottimizzati per essere <strong>pi\u00f9 veloci e interattivi di un normale articolo letto su Chrome o Safari<\/strong>.<\/p>\n<p>Come si riconoscono? Si approda a un Instant Article dalla pagina Facebook o dalla timeline: si riconosce un Instant Article dal suo logo (un fulmine) posizionato all\u2019interno dell\u2019immagine in evidenza di un articolo, come per gli altri contenuti \u00e8 possibile sfruttare i pulsanti di condivisione: <strong>mi piace, commenta e condividi<\/strong>.<\/p>\n<h2>Monetizzazione con Instant Articles<\/h2>\n<p>Facebook d\u00e0 l\u2019opportunit\u00e0 a tutti i publisher di gestire eventuali <strong>spazi pubblicitari all\u2019interno degli Instant Articles<\/strong>. Con l\u2019editor nativo \u00e8 possibile decidere dove piazzare eventuali inserzioni, con la possibilit\u00e0 di importare quelle gi\u00e0 esistenti nel proprio sito oppure di appoggiarti al circuito <strong>Audience Network di Facebook<\/strong> (una selezione di network esterni trusted di Facebook).<\/p>\n<h2>Vantaggi di Instant Articles<\/h2>\n<p>I vantaggi effettivi di Instant Articles vanno da una <strong>migliore esperienza di fruizione<\/strong>, pi\u00f9 fluida e veloce, all\u2019introduzione di <strong>nuovi strumenti creativi<\/strong> (foto ad alta risoluzione, mappe interattive, didascalie audio). Il tutto, nel rispetto della linea editoriale di ciascuna azienda, nell\u2019ottica di condivisione da sempre promossa da Facebook.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/04\/instant-articles-mappe.jpg\" alt=\"Mappe su Instant Articles\" width=\"618\" height=\"280\" class=\"aligncenter size-full wp-image-27630\" \/><\/p>\n<p>Gli editori potranno sempre raccontare le loro storie sotto forma di testi, immagini, video e contenuti multimediali, ingranando la marcia insieme ai propri utenti, ancor pi\u00f9 consapevoli ed esigenti.<\/p>\n<p>L\u2019obiettivo \u00e8 di <strong>connettere le persone con le storie, i post, i video e le foto<\/strong> pi\u00f9 significativi per loro.<\/p>\n<p>L\u2019apertura di Facebook Instant Articles consente ad ogni editore di raccontare alle persone in tutto il mondo storie che si caricano velocemente. Con Instant Articles, gli editori possono fare tutto questo mantenendo il controllo sull\u2019esperienza, sugli annunci pubblicitari e sui dati.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La notizia era gi\u00e0 stata anticipata qualche settimana fa ed ora \u00e8 ufficiale: da pochi giorni \u00e8 disponibile per tutti gli editori <strong>Facebook Instant Articles<\/strong>, un modo per fruire gli articoli di alcune testate editoriali direttamente dall&#8217;app mobile di Facebook.<\/p>\n","protected":false},"author":4,"featured_media":27628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,61,489,35,48],"class_list":["post-27571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-facebook","tag-social-advertising","tag-social","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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