{"id":27673,"date":"2016-04-26T11:10:55","date_gmt":"2016-04-26T09:10:55","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27673"},"modified":"2023-02-27T14:17:10","modified_gmt":"2023-02-27T14:17:10","slug":"storytelling-con-facebook-canvas","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/storytelling-con-facebook-canvas\/","title":{"rendered":"Storytelling per il tuo business con Facebook Canvas"},"content":{"rendered":"

Il 2016 \u00e8 un anno di grandi novit\u00e0 per i social network: Facebook ha mille progetti in cantiere e molti sono quelli che vengono lanciati. Di recente \u00e8 nato Facebook Canvas<\/strong> (canvas.facebook.com<\/a>), uno strumento molto interessante per chi vuole fare pubblicit\u00e0 su Facebook (oggi il social \u00e8 uno dei maggiori canali pubblicitari che registra una crescita costante).<\/p>\n

Cos\u2019\u00e8 Facebook Canvas?<\/h2>\n

Facebook Canvas \u00e8 un tool di advertising che consente di visualizzare a schermo intero contenuti ottimizzati per dispositivi mobile<\/strong>: gli inserzionisti possono utilizzare questo strumento per promuovere il proprio sito web attraverso la pubblicazione di immagini, video, testi e altri contenuti multimediali.<\/p>\n

Gli advertiser dispongono di un potente editor che permette di creare messaggi e contenuti multimediali in modo pi\u00f9 facile. Le pubblicit\u00e0 create sono visualizzabili quasi istantaneamente, quando si clicca su un annuncio presente nel News Feed e il nuovo formato punta molto allo storytelling.<\/p>\n

Il risultato dell\u2019impiego di Facebook Canvas genera molteplici vantaggi sia per gli utenti che per gli adverstiser:<\/p>\n

    \n
  • Le pubblicit\u00e0 create con Canvas sono native, quindi in grado di caricarsi fino a dieci volte pi\u00f9 velocemente<\/strong> rispetto a un sito mobile, essendo state create all\u2019interno di Facebook. Questo permette di limitare il tasso di abbandono dei visitatori (dovuto soprattutto a causa della lentezza nel loading delle pagine).<\/li>\n
  • Gli ambienti di Canvas sono totalmente personalizzabili dagli inserzionisti<\/strong>, che possono realizzare annunci pubblicitari usando un mix di video, immagini, testi e call-to-action. Questo permette di creare contenuti meno vincolati all\u2019aspetto tipico di Facebook e pi\u00f9 in linea con la comunicazione del brand.<\/li>\n
  • Le inserzioni Canvas non necessitano di codici o software aggiuntivi<\/strong>, semplificandone notevolmente la creazione. <\/li>\n
  • Le pubblicit\u00e0 create funzionano allo stesso modo sia su dispositivi Android che iOS<\/li>\n<\/ul>\n

    Come in tutte le cose ci sono anche dei piccoli difetti, sicuramente migliorabili col tempo. Per prima cosa si tratta di una funzionalit\u00e0 visualizzabile solo su dispositivi mobile<\/strong>, anche se in futuro potrebbe allargarsi anche a computer desktop. E poi Facebook Canvas non d\u00e0 la possibilit\u00e0 di inserire gli elenchi puntati<\/strong> nei testi e, soprattutto, un form di contatto<\/strong>. Senza questo si perdono sicuramente molte opportunit\u00e0 di riuscire a ricontattare gli utenti catturati sulla landing page.<\/p>\n

    La finalit\u00e0 di Canvas<\/h2>\n

    Come indicato in precedenza l\u2019obiettivo principale \u00e8 dare agli inserzionisti uno strumento per fare storytelling aziendale<\/strong>. Per raccontare il brand o il prodotto attraverso testo, immagini e video: ogni codice diventa utile per trasformare l\u2019advertising in narrazione.<\/p>\n

    L\u2019idea \u00e8 quella di trasformare l\u2019advertising in intrattenimento per emozionare e attirare l\u2019utente, e soddisfare determinate emozioni.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Il 2016 \u00e8 un anno di grandi novit\u00e0 per i social network: Facebook ha mille progetti in cantiere e molti sono quelli che vengono lanciati. Di recente \u00e8 nato Facebook Canvas<\/strong>, uno strumento molto interessante per chi vuole fare pubblicit\u00e0 su Facebook.<\/p>\n","protected":false},"author":4,"featured_media":27780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,61,35,342],"class_list":["post-27673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-facebook","tag-social","tag-storytelling"],"yoast_head":"\nStorytelling con Facebook Canvas - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Facebook Canvas \u00e8 il nuovo strumento social per fare storytelling aziendale: scopriamo cos'\u00e8 e quali vantaggi porta in questo articolo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/storytelling-con-facebook-canvas\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling con Facebook Canvas - 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