{"id":27746,"date":"2016-05-03T16:01:48","date_gmt":"2016-05-03T14:01:48","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=27746"},"modified":"2023-02-27T14:15:08","modified_gmt":"2023-02-27T14:15:08","slug":"franchising-con-facebook-locations","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/franchising-con-facebook-locations\/","title":{"rendered":"Franchising e Social Media con Facebook Locations"},"content":{"rendered":"

Se gestisci una catena di negozi o un\u2019attivit\u00e0 in franchising<\/strong> probabilmente avrai individuato una strategia di marketing per promuovere al meglio il business. I social ricoprono un ruolo chiave, per questo Facebook ha sviluppato Facebook Locations<\/strong>.<\/p>\n

Se gestisci una catena di negozi o un\u2019attivit\u00e0 in franchising<\/strong> molto probabilmente avrai individuato anche una strategia di marketing per promuovere al meglio il business. I social media ricoprono un ruolo chiave e non vanno messi in secondo piano: proprio per questo Facebook ha sviluppato una soluzione ad hoc, Facebook Locations<\/strong>.<\/p>\n

Che cos\u2019\u00e8 Facebook Locations?<\/h2>\n

Facciamo un piccolo passo indietro, Facebook Locations \u00e8 una funzionalit\u00e0 riservata alle pagine che hanno pi\u00f9 sedi, risulta quindi molto utile per tutte le attivit\u00e0 in franchising. In questo modo, la pagina “brand”<\/strong> diventa la pagina madre di tutte le altre filiali locali<\/strong> alle quali sar\u00e0 direttamente collegata.<\/p>\n

Per ogni sede \u00e8 possibile definire:<\/p>\n

    \n
  • indirizzo<\/li>\n
  • numero di telefono<\/li>\n
  • siti internet<\/li>\n
  • email<\/li>\n
  • orari di apertura<\/li>\n
      \nin modo che gli utenti possano reperire facilmente tutte le informazioni di cui necessitano dalla pagina della sede pi\u00f9 vicina a loro.<\/p>\n

      Inizialmente disponibile solo per poche aziende (i grandi brand di spessore nazionale e internazionale), ora Locations \u00e8 attivabile dagli amministratori di qualsiasi pagina Facebook.<\/p>\n

      Alle caratteristiche indicate si aggiunge una novit\u00e0 introdotta ad inizio anno: \u00e8 ora possibile condividere automaticamente i post della pagina principale<\/strong> su quelle locali.<\/p>\n

      Se siete parte di una rete di franchising l\u2019utilizzo di Facebook Locations diventa quasi una necessit\u00e0, cerchiamo di analizzare le principali ragioni:<\/p>\n

        \n
      • le pagine locali vengono aperte dalla sede<\/strong> tramite la pagina principale e questo permette uniformit\u00e0 di impostazione (nome, logo eventualmente cover)<\/li>\n
      • sulla pagina principale le attivit\u00e0 locali vengono visualizzate su un\u2019unica mappa<\/strong><\/li>\n
      • le singole pagine possono essere gestite in maniera autonoma<\/strong> dando la possibilit\u00e0 alle attivit\u00e0 locali di postare le proprie offerte e dialogare con i propri clienti<\/li>\n
      • automaticamente gli amministratori della pagina principale sono anche amministratori delle pagine locali<\/strong> (questo permette un controllo e la possibilit\u00e0 di intervenire immediatamente in caso di utilizzo improprio o per correggere errori)<\/li>\n
      • nel caso di catene con molte unit\u00e0 locali \u00e8 possibile creare le pagine in modo automatico<\/strong> importando i dati attraverso un foglio in formato excel<\/li>\n
          \n

          Facebook Locations \u00e8 una funzionalit\u00e0 oserei dire indispensabile per chi ha pi\u00f9 sedi<\/strong> e per le aziende in Franchising. In questo modo il cliente potr\u00e0 rimanere in contatto con la sede pi\u00f9 vicina e questo dar\u00e0 una mano anche al posizionamento locale dell\u2019attivit\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Se gestisci una catena di negozi o un\u2019attivit\u00e0 in franchising<\/strong> probabilmente avrai individuato una strategia di marketing per promuovere al meglio il business. I social ricoprono un ruolo chiave, per questo Facebook ha sviluppato Facebook Locations<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":27939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[61,99,456],"class_list":["post-27746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-geolocalizzazione","tag-social-netwok"],"yoast_head":"\nIl franchising sui social con Facebook Locations - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Facebook Locations offre la possibilit\u00e0, ai proprietari di catene di negozi, di collegare le pagine luogo alla pagina principale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/franchising-con-facebook-locations\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il franchising sui social con Facebook Locations - 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