{"id":28015,"date":"2016-05-24T11:18:42","date_gmt":"2016-05-24T09:18:42","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28015"},"modified":"2023-02-27T14:11:11","modified_gmt":"2023-02-27T14:11:11","slug":"ab-test-su-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/","title":{"rendered":"Come condurre un A\/B test su Facebook Ads"},"content":{"rendered":"<p>In passato avevamo gi\u00e0 affrontato il tema <a href=\"https:\/\/www.artera.net\/it\/blog\/web-marketing\/ab-test-per-migliorare-le-performances\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B test a livello generale<\/a>, identificandone i vantaggi all\u2019interno di una strategia di web marketing.<\/p>\n<p>L\u2019<strong>A\/B test<\/strong> viene definito come un esperimento random tra due elementi, A e B, che differiscono per una variabile definita. A livello di web marketing viene spesso associata a landing page, advertising, campagne di email marketing e qualsiasi altro elemento ci permetta di dividere un pubblico in due parti, a cui far vedere le due versioni dello stesso elemento.<\/p>\n<p>Facebook utilizza questa tecnologia solitamente per quello che riguarda la pubblicit\u00e0, e la possibilit\u00e0 di far vedere a gruppi di persone simili delle inserzioni che differiscono di un solo parametro (ad esempio l\u2019immagine), cos\u00ec da capire quale delle due versioni ottiene il risultato migliore. Il vantaggio dell&#8217;<strong>A\/B test su Facebook Ads<\/strong> \u00e8 che il sistema riesce a capire quale delle due varianti sta portando i risultati migliori in base al CTR e soprattutto in base all\u2019<strong>obiettivo della campagna<\/strong>.<\/p>\n<p>All\u2019interno di un annuncio pubblicitario <strong>tutto pu\u00f2 (e dovrebbe) essere testato<\/strong>, perch\u00e9 anche il pi\u00f9 piccolo elemento pu\u00f2 influire sulla performance dell\u2019intera campagna. Di seguito i principali elementi che vengono pi\u00f9 comunemente testati:<\/p>\n<ul>\n<li>i colori degli elementi chiave (come le call-to-action)<\/li>\n<li>le immagini<\/li>\n<li>i testi (meglio: \u201cProva AdEspresso\u201d oppure \u201cInizia a ottimizzare la tua Pubblicit\u00e0 Facebook con AdEspresso\u201d?)<\/li>\n<li>le call-to-action (\u201cIscriviti\u201d contro \u201cOk, ci sto!\u201d)<\/li>\n<li>la posizione degli elementi (il form d\u2019iscrizione \u00e8 meglio a destra o a sinistra?)<\/li>\n<li>la targetizzazione dell\u2019audience (meglio rivolgersi a uomini o donne?)<\/li>\n<ul>\n<p>Idealmente, l\u2019A\/B test \u00e8 un processo che puoi ripetere tantissime volte perch\u00e9 \u00e8 un valido strumento per <strong>migliorare le inserzioni pubblicitarie<\/strong> e le vendite nel tempo. Un ulteriore beneficio sar\u00e0 che ci si render\u00e0 conto di quali sono i termini chiave che bisogner\u00e0 usare per rivolgersi alla nicchia di mercato ricercata. Questa informazione utilissima porter\u00e0 beneficio perch\u00e9 consentir\u00e0 di <strong>creare inserzioni pi\u00f9 mirate<\/strong> e di conseguenza indirizzare meglio la nicchia di mercato verso l\u2019acquisto dei propri prodotti.<\/p>\n<p>L\u2019A\/B test su Facebook \u00e8 un\u2019ottima funzionalit\u00e0 che dovrebbe sempre essere utilizzata in fase di creazione e ottimizzazione delle inserzioni pubblicitarie. \u00c8 un ottimo metodo per riuscire ad ottenere <strong>maggiori risultati con uno stesso budget<\/strong>, per capire cosa attira e casa piace al target scelto ed imparare a conoscerlo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019<strong>A\/B test<\/strong> viene definito come un esperimento random tra due elementi, A e B, che differiscono per una variabile definita. A livello di web marketing viene spesso associata a landing page, advertising, campagne di email marketing e&#8230;<\/p>\n","protected":false},"author":4,"featured_media":28059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[477,79,61,489,35],"class_list":["post-28015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ab-test","tag-advertising","tag-facebook","tag-social-advertising","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A\/B test su Facebook Ads - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Il vantaggio dell&#039;A\/B test su Facebook Ads \u00e8 capire quale variante sta portando pi\u00f9 risultati in base a CTR e obiettivo della campagna.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B test su Facebook Ads - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Il vantaggio dell&#039;A\/B test su Facebook Ads \u00e8 capire quale variante sta portando pi\u00f9 risultati in base a CTR e obiettivo della campagna.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-24T09:18:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:11:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/05\/ab-test-facebook-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Come condurre un A\\\/B test su Facebook Ads\",\"datePublished\":\"2016-05-24T09:18:42+00:00\",\"dateModified\":\"2023-02-27T14:11:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/\"},\"wordCount\":394,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/ab-test-facebook-ads.jpg\",\"keywords\":[\"A\\\/B test\",\"advertising\",\"Facebook\",\"social advertising\",\"social network\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/\",\"name\":\"A\\\/B test su Facebook Ads - blog.artera.net\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/ab-test-facebook-ads.jpg\",\"datePublished\":\"2016-05-24T09:18:42+00:00\",\"dateModified\":\"2023-02-27T14:11:11+00:00\",\"description\":\"Il vantaggio dell'A\\\/B test su Facebook Ads \u00e8 capire quale variante sta portando pi\u00f9 risultati in base a CTR e obiettivo della campagna.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/ab-test-facebook-ads.jpg\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/ab-test-facebook-ads.jpg\",\"caption\":\"A\\\/B test su Facebook Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ab-test-su-facebook-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Come condurre un A\\\/B test su Facebook Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"name\":\"Artera\",\"description\":\"Swiss Premium Hosting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.artera.net\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\",\"name\":\"Artera\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"width\":300,\"height\":77,\"caption\":\"Artera\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/artera.net\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/artera\\\/\",\"https:\\\/\\\/www.instagram.com\\\/artera_swiss\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\",\"name\":\"Sergio Ravera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"caption\":\"Sergio Ravera\"},\"description\":\"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sergioravera\\\/\"],\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/author\\\/sergio-ravera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A\/B test su Facebook Ads - blog.artera.net","description":"Il vantaggio dell'A\/B test su Facebook Ads \u00e8 capire quale variante sta portando pi\u00f9 risultati in base a CTR e obiettivo della campagna.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/","og_locale":"it_IT","og_type":"article","og_title":"A\/B test su Facebook Ads - blog.artera.net","og_description":"Il vantaggio dell'A\/B test su Facebook Ads \u00e8 capire quale variante sta portando pi\u00f9 risultati in base a CTR e obiettivo della campagna.","og_url":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/","og_site_name":"Artera","article_publisher":"https:\/\/www.facebook.com\/artera.net\/","article_published_time":"2016-05-24T09:18:42+00:00","article_modified_time":"2023-02-27T14:11:11+00:00","og_image":[{"url":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/05\/ab-test-facebook-ads.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Sergio Ravera","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Sergio Ravera","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/#article","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/"},"author":{"name":"Sergio Ravera","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0"},"headline":"Come condurre un A\/B test su Facebook Ads","datePublished":"2016-05-24T09:18:42+00:00","dateModified":"2023-02-27T14:11:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/"},"wordCount":394,"commentCount":0,"publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/05\/ab-test-facebook-ads.jpg","keywords":["A\/B test","advertising","Facebook","social advertising","social network"],"articleSection":["Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/","url":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/","name":"A\/B test su Facebook Ads - blog.artera.net","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/05\/ab-test-facebook-ads.jpg","datePublished":"2016-05-24T09:18:42+00:00","dateModified":"2023-02-27T14:11:11+00:00","description":"Il vantaggio dell'A\/B test su Facebook Ads \u00e8 capire quale variante sta portando pi\u00f9 risultati in base a CTR e obiettivo della campagna.","breadcrumb":{"@id":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/#primaryimage","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/05\/ab-test-facebook-ads.jpg","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/05\/ab-test-facebook-ads.jpg","caption":"A\/B test su Facebook Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/www.artera.net\/it\/marketing\/ab-test-su-facebook-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.artera.net\/it\/"},{"@type":"ListItem","position":2,"name":"Come condurre un A\/B test su Facebook Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.artera.net\/it\/#website","url":"https:\/\/www.artera.net\/it\/","name":"Artera","description":"Swiss Premium Hosting","publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artera.net\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.artera.net\/it\/#organization","name":"Artera","url":"https:\/\/www.artera.net\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","width":300,"height":77,"caption":"Artera"},"image":{"@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artera.net\/","https:\/\/www.linkedin.com\/company\/artera\/","https:\/\/www.instagram.com\/artera_swiss\/"]},{"@type":"Person","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0","name":"Sergio Ravera","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","caption":"Sergio Ravera"},"description":"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/28015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=28015"}],"version-history":[{"count":1,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/28015\/revisions"}],"predecessor-version":[{"id":234476,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/28015\/revisions\/234476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media\/28059"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=28015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=28015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=28015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}