{"id":28062,"date":"2016-05-27T15:35:47","date_gmt":"2016-05-27T13:35:47","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28062"},"modified":"2023-02-27T14:11:09","modified_gmt":"2023-02-27T14:11:09","slug":"numeri-di-inoltro-di-google-adwords","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/numeri-di-inoltro-di-google-adwords\/","title":{"rendered":"Google AdWords, estensioni di chiamata e numeri di inoltro"},"content":{"rendered":"

Dal 1\u00b0 giugno verranno aggiornate le estensioni di chiamata di Google AdWords<\/strong> per consentire l’utilizzo dei “numeri di inoltro”<\/em> anche agli utenti di Australia, Canada, Francia, Germania, Irlanda, Israele, Italia, Spagna, Svezia e Svizzera.<\/p>\n

I numeri di inoltro di Google<\/strong> permettono di monitorare le chiamate ricevute mediante le estensioni di chiamata e gli annunci di sola chiamata e forniscono dettagli importanti quali ora di inizio e di fine della chiamata, prefisso del chiamante ed eventuale inoltro.<\/p>\n

Grazie ai numeri di inoltro \u00e8 possibile calcolare come conversioni le chiamate la cui durata \u00e8 maggiore di un particolare target, studiare il rendimento delle chiamate e monitorare le conversioni di chiamata<\/strong> fino al livello di parola chiave.<\/p>\n

Per impostazione predefinita verranno conteggiate come conversioni le chiamate pi\u00f9 lunghe di 60 secondi. Le conversioni di chiamata da dispositivi mobili provenienti da annunci click-to-call<\/strong> saranno incluse nella colonna “Conversioni” dei report.<\/p>\n

Quando vengono utilizzati i numeri di inoltro di Google viene assegnato un numero di telefono di Google ad ogni annuncio. Grazie a questo numero avverr\u00e0 il tracciamento. La chiamata verr\u00e0 inoltrata direttamente al numero di telefono dell’attivit\u00e0 che ha pubblicato l’annuncio. I numeri di inoltro mostrati insieme agli annunci rispecchieranno il formato del numero di telefono<\/strong> dell’attivit\u00e0 (locale, se disponibile).<\/p>\n

Per chi volesse rinunciare a questo nuovo strumento di Google AdWords \u00e8 necessario compilare uno specifico modulo<\/a> prima del 27 maggio 2016. Altrimenti, dopo il 1\u00b0 giugno, sar\u00e0 possibile disattivare il servizio<\/strong> direttamente da AdWords selezionando “Il mio numero di telefono (non utilizzare il monitoraggio delle chiamate)”<\/em>.<\/p>\n

Come sempre Google mette a disposizione moltissimo materiale online per comprendere al meglio le funzionalit\u00e0 dei propri servizi ed anche in questo caso si possono consultare guide particolarmente dettagliate del supporto per AdWords<\/a>.<\/p>\n

L’unico dubbio che rimane \u00e8: se l’utente legge il numero nell’annuncio (cosa possibile solo su annunci desktop) e se lo salva come riferimento per la nostra azienda?<\/p>\n","protected":false},"excerpt":{"rendered":"

Dal 1\u00b0 giugno verranno aggiornate le estensioni di chiamata di Google AdWords<\/strong> per consentire l’utilizzo dei “numeri di inoltro”<\/em> anche agli utenti di Australia, Canada, Francia, Germania, Irlanda, Israele, Italia, Spagna, Svezia e Svizzera.<\/p>\n","protected":false},"author":4,"featured_media":28099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,407,154,36,273,216],"class_list":["post-28062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-call-to-action","tag-conversioni","tag-google","tag-adwords","tag-web-analysis"],"yoast_head":"\nNumeri di inoltro di Google AdWords - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Dal 1\u00b0 giugno verranno aggiornate le estensioni di chiamata di Google AdWords per consentire l'utilizzo dei numeri di inoltro di Google a...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/numeri-di-inoltro-di-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Numeri di inoltro di Google AdWords - 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