{"id":28135,"date":"2016-06-10T16:00:45","date_gmt":"2016-06-10T14:00:45","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28135"},"modified":"2023-02-27T14:11:03","modified_gmt":"2023-02-27T14:11:03","slug":"51-motivi-per-cui-curare-la-tua-web-reputation","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/51-motivi-per-cui-curare-la-tua-web-reputation\/","title":{"rendered":"5+1 motivi per cui curare la tua web reputation"},"content":{"rendered":"

Non importa in quale settore lavora la tua azienda, se giri alla larga dai social network e se navighi alla velocit\u00e0 di un vecchio modem 56k, la tua reputazione esister\u00e0 anche e soprattutto online. A differenza delle pi\u00f9 classiche voci di corridoio, quello che la rete scrive e dice di te<\/strong> non passa e non termina, ma rimane sempre l\u00ec, a disposizione di qualsiasi utente.<\/p>\n

Anche se non ti reputi la persona pi\u00f9 smart e digitale del settore, devi iniziare a curare e gestire la tua web reputation<\/strong>. Ti do 5 (+1) buoni motivi per farlo, poi non dire che non ti avevo avvertito. <\/p>\n

    \n
  1. Gli utenti ti googleranno prima di comprare da te.<\/strong> Quando devi comprare qualcosa o cerchi informazioni su un determinato prodotto, la prima cosa che fai, in modo del tutto naturale, \u00e8 digitare il nome su Google. Ed una volta aperta la ricerca, i risultati saranno l\u00ec alla portata di tutti.<\/li>\n
  2. Le persone comprano solo se si fidano.<\/strong> Leggere recensioni e giudizi positivi sulla tua attivit\u00e0 aiuta gli utenti ad aumentare la fiducia nei tuoi confronti. Le opinioni dei consumatori sono ancora la pubblicit\u00e0 pi\u00f9 efficace per brand e prodotti, e non solo in termini gioiosi. Basta una piccola review negativa per creare impopolarit\u00e0 e diffidenza.<\/li>\n
  3. La reputazione \u00e8 legata al brand awareness.<\/strong> Lavorare sulla tua web reputation attraverso social network, blog personali e siti esterni contribuisce anche ad ampliare la conoscenza del tuo marchio e dei tuoi prodotti. Anche in questo caso, per\u00f2, basta un piccolo errore, un naso storto per compromettere l\u2019intero lavoro. Cura ogni dettaglio, valuta ogni termine ed evita i problemi sul nascere.<\/li>\n
  4. Non ci sono pi\u00f9 segreti.<\/strong> Come ho accennato all\u2019inizio, con la rete non esistono pi\u00f9 scheletri nell\u2019armadio. Ogni cosa rimane per sempre, fruibile da chiunque digiti quelle paroline magiche. Fai attenzione a quello che scrivi e non dare nulla per scontato.<\/li>\n
  5. Attento ai concorrenti (senza scrupoli).<\/strong> La concorrenza pu\u00f2 essere sleale certe volte. Internet non \u00e8 da meno, e potresti imbatterti in situazioni di crisi generate da falsi feedback e commenti negativi progettati da competitor che vogliono affossare il tuo brand. Farti prendere dal panico? Assolutamente no. Mantieni la calma e cerca chi pu\u00f2 aiutarti in maniera professionale.<\/li>\n<\/ol>\n

    La tua web reputation \u00e8 legata anche a fattori tecnici, il punto bonus – il +1 – infatti riguarda la sicurezza del sito<\/strong>. Proteggere la tua reputazione online<\/a> non pu\u00f2 prescindere dalla salvaguardia dei tuoi dati, dei tuoi contenuti e di tutto quello che carichi online. Per avere maggiori garanzie il primo passo da compiere \u00e8 quello di scegliere un hosting affidabile<\/a>, sicuro e che sappia offrirti servizi adeguati alle tue esigenze. Chi sei segue di pari passo quello che fai, o che non fai!<\/p>\n

    Spero di esserti stata utile con i miei 5+1 motivi, che dici \u00e8 ora di cominciare a cercare il tuo brand su google e valutare se ci sono situazioni da migliorare!? <\/p>\n","protected":false},"excerpt":{"rendered":"

    Non importa in quale settore lavora la tua azienda, la tua reputazione esister\u00e0 anche e soprattutto online. A differenza delle pi\u00f9 classiche voci di corridoio, quello che la rete scrive e dice di te<\/strong> non passa e non termina…<\/p>\n","protected":false},"author":4,"featured_media":28148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[281,325,55,48],"class_list":["post-28135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brand-reputation","tag-recensioni","tag-sicurezza","tag-web-marketing-1"],"yoast_head":"\n\u2022 5+1 motivi per cui curare la tua web reputation - Artera<\/title>\n<meta name=\"description\" content=\"Non importa in quale settore lavora la tua azienda, a differenza delle pi\u00f9 classiche voci di corridoio, la web reputation non...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/51-motivi-per-cui-curare-la-tua-web-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 5+1 motivi per cui curare la tua web reputation - Artera\" \/>\n<meta property=\"og:description\" content=\"Non importa in quale settore lavora la tua azienda, a differenza delle pi\u00f9 classiche voci di corridoio, la web reputation non...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/51-motivi-per-cui-curare-la-tua-web-reputation\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-10T14:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:11:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/06\/web-reputation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/51-motivi-per-cui-curare-la-tua-web-reputation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/51-motivi-per-cui-curare-la-tua-web-reputation\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"5+1 motivi per cui curare la tua web reputation\",\"datePublished\":\"2016-06-10T14:00:45+00:00\",\"dateModified\":\"2023-02-27T14:11:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/51-motivi-per-cui-curare-la-tua-web-reputation\\\/\"},\"wordCount\":485,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/51-motivi-per-cui-curare-la-tua-web-reputation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/web-reputation.jpg\",\"keywords\":[\"brand reputation\",\"recensioni\",\"sicurezza\",\"web marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/51-motivi-per-cui-curare-la-tua-web-reputation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/51-motivi-per-cui-curare-la-tua-web-reputation\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/51-motivi-per-cui-curare-la-tua-web-reputation\\\/\",\"name\":\"\u2022 5+1 motivi per cui curare la tua web reputation - 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