{"id":28232,"date":"2016-07-04T10:45:39","date_gmt":"2016-07-04T10:45:39","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28232"},"modified":"2023-02-24T13:02:58","modified_gmt":"2023-02-24T13:02:58","slug":"google-hands-free","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/google-hands-free\/","title":{"rendered":"Google Hands Free, un metodo di pagamento innovativo"},"content":{"rendered":"<p>I <strong>metodi di pagamento<\/strong> sono in continua evoluzione e in questi anni sono entrati nel nostro quotidiano gesti che un tempo ci erano ignoti. Basti pensare alla rapida diffusione delle carte di credito: complice l&#8217;ecommerce, ormai non sono pi\u00f9 usate solo da chi viaggia frequentemente, ma stanno diventando sempre pi\u00f9 popolari, anche grazie ai costi ridotti che comporta l&#8217;attivazione.<\/p>\n<p>Oggi per\u00f2 non parleremo dei metodi di pagamento ormai entrati nell&#8217;uso comune, ma dei metodi di pagamento del futuro imminente. Google ha infatti recentemente presentato <strong>Google Hands Free<\/strong> per andare incontro agli utenti, come sempre. Ma di cosa si tratta?<\/p>\n<p>Hands Free, ovvero <em>&#8220;mani libere&#8221;<\/em>, permette di pagare senza l&#8217;ausilio di contanti, carte di credito o debito e neppure con chip a contatto di carte e dispositivi mobili. Il meccanismo prevede l&#8217;installazione di un&#8217;app &#8211; disponibile sia per iOS che per Android &#8211; ma non \u00e8 necessario avere lo smartphone o il tablet con se al momento del pagamento.<\/p>\n<h2>Come funziona Google Hands Free?<\/h2>\n<p>L&#8217;applicazione in fase di configurazione richiede l&#8217;<strong>associazione di una foto<\/strong> alla carta di credito sulla quale verr\u00e0 addebitato ogni singolo acquisto fatto con Google Hands Free. Al momento di pagare la merce in negozio la foto verr\u00e0 associata dal cassiere al cliente tramite bluetooth o wi-fi. L&#8217;acquirente dovr\u00e0 solo pronunciare <strong><em>&#8220;I&#8217;ll pay with Google&#8221;<\/em><\/strong>, ovvero <em>&#8220;Pagher\u00f2 con Google&#8221;<\/em>.<\/p>\n<p>Il metodo \u00e8 al momento in <strong>fase di sperimentazione<\/strong> presso alcuni ristoranti e fast food in USA, ma potrebbe diventare presto realt\u00e0.<\/p>\n<h2>Vantaggi e svantaggi di Google Hands Free<\/h2>\n<p>Sicuramente Google Hands Free dar\u00e0 un vantaggio enorme agli utenti grazie alla possibilit\u00e0 di girare <strong>senza contanti o carte di credito<\/strong> quando si fanno acquisti. Tuttavia, a mio avviso, bisogner\u00e0 controllare attentamente alcune cose:<\/p>\n<ul>\n<li>A livello di sicurezza, quali saranno le misure adottate da Google? Nella pagina web ufficiale, il colosso di Mountain View, assicura che nessun dettaglio delle carte di credito verr\u00e0 condiviso con i negozi. Tuttavia, in caso qualcuno si spacci per noi, come sar\u00e0 possibile dimostrare il mancato acquisto, se il ladro &#8211; per assurdo &#8211; ci assomigliasse molto?<\/li>\n<li>Nel caso ci siano cambiamenti sostanziali al viso del cliente, egli avr\u00e0 la possibilit\u00e0 di cambiare l&#8217;immagine associata al proprio account? Probabilmente s\u00ec, ma anche in questo caso non ci si deve dimenticare di farlo, per non avere qualche problema al momento del riconoscimento facciale. Inoltre chi dice che un mal intenzionato cambi la nostra foto con la sua?<\/li>\n<\/ul>\n<p>Un mondo senza contanti, \u00e8 perci\u00f2 possibile, almeno secondo Google. Ovviamente qualora la fase di sperimentazione fosse un successo, Hands Free arriver\u00e0 anche in Italia. Siete pronti a testarlo?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I <strong>metodi di pagamento<\/strong> sono in continua evoluzione e in questi anni sono entrati nel nostro quotidiano gesti che un tempo ci erano ignoti. Basti pensare alla rapida diffusione delle carte di credito: complice l&#8217;ecommerce, ormai non sono pi\u00f9 usate solo da chi&#8230;<\/p>\n","protected":false},"author":4,"featured_media":28362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[36,404,277,372,120],"class_list":["post-28232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google","tag-innovazione","tag-nuove-tecnologie","tag-offline","tag-pagamenti-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come pagare con Google Hands Free - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Google Hands Free permette di pagare senza l&#039;ausilio di contanti, carte di credito o debito e neppure con chip a contatto di...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/google-hands-free\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come pagare con Google Hands Free - 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