{"id":28239,"date":"2016-06-07T11:25:32","date_gmt":"2016-06-07T11:25:32","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28239"},"modified":"2023-02-27T14:11:04","modified_gmt":"2023-02-27T14:11:04","slug":"internet-trends-report-2016","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/internet-trends-report-2016\/","title":{"rendered":"Internet Trends Report 2016"},"content":{"rendered":"<p>Il web \u00e8 in continua crescita. Ma esattamente quanto sta crescendo? Fare stime accurate di una quantit\u00e0 di dati pressoch\u00e9 infinita, come quella riguardante internet, \u00e8 praticamente impossibile. Esistono per\u00f2 degli analisti che sono un punto di riferimento per tutti gli addetti ai lavori. Una di questi analisti \u00e8 <strong>Mary Meeker<\/strong>.<\/p>\n<p>Come ogni anno Mary ha pubblicato l&#8217;<strong>Internet Trend Report 2016<\/strong> riguardante i cambiamenti in atto in rete e i principali trend. C&#8217;\u00e8 una sostanziale differenza rispetto ai precedenti report: \u00e8 composto da 213 slide rispetto alle 25 solite! Risulta evidente che la quantit\u00e0 di dati da mostrare \u00e8 talmente elevata da richiedere un grande numero di diapositive.<\/p>\n<p>Il primo numero che salta all&#8217;occhio \u00e8 il +9% relativo al numero di <strong>utenti che abitualmente utilizzano il web<\/strong>, per un totale di 3 miliardi (ovvero il 42% della popolazione mondiale). In questo l&#8217;India scavalca gli Stati Uniti d&#8217;America al secondo posto nella classifica dei paesi con il maggior numero di utenti connessi raggiungendo quota 300 milioni. Ovviamente il primo posto \u00e8 saldamente della Cina.<\/p>\n<p>In questo ambito si registra un calo della crescita annuale della base che nel 2009 era al 16% mentre oggi si attesta intorno al 9%.<\/p>\n<p>Un altro dato in controtendenza con la generale esplosione del web \u00e8 la <strong>crescita del comparto smartphone<\/strong> passata dal 31% del 2015 al 21% del 2016. Nonostante il calo questo dato rimane cocmunque di forte crescita del settore.<\/p>\n<p>Un altro punto interessante analizzato dal report \u00e8 il miglioramento delle <strong>tecnologie di riconoscimento vocale<\/strong>. Secondo le stime, entro 5 anni il 50% delle ricerche svolte in rete verranno eseguite attravero la voce oppure grazie alle immagini.<\/p>\n<p>Attualmente i 20\/30enni preferiscono comunicare attraverso i messaggi di testo anche quando devono mettersi in contatto con aziende e negozi. In Cina il 31% degli utenti WeChat sfrutta la piattaforma di messaggistica per effettuare acquisti online. Sar\u00e0 il tempo a dire se anche i pi\u00f9 giovani, che al momento non hanno disponibilit\u00e0 ma che sono pi\u00f9 avvezzi ad un utilizzo intenso dei moderni strumenti di comunicazione, opereranno nello stesso modo.<\/p>\n<p>Un settore in continua crescita \u00e8 quello pubblicitario. Il comparto mobile da solo \u00e8 stato capace di rappresentare i due terzi del +20% registrato nello scorso periodo. In questo si distingue Facebook che ha segnato un importante +59% e che registra <strong>pi\u00f9 accessi da mobile che da desktop<\/strong>.<\/p>\n<p>Esiste tuttavia ancora un divario abbastanza netto tra gli investimenti in campo desktop rispetto a quelli in ambito mobile. Il mobile cattura il 25% del tempo speso tra tutti i media ma nonostante questo \u00e8 destinatario solamente del 12% del totale degli investimenti pubblicitari.<\/p>\n<p>Un dato da tenere in grande considerazione \u00e8 la valutazione particolarmente negativa che gli utenti danno delle <strong>pubblicit\u00e0 video<\/strong>. Ben l&#8217;81% degli utenti silenziano i messaggi pubblicitari video e addirittura il 62% di loro ha dichiarato di essere infastidito dalla pubblicit\u00e0 video prima della fruizione di un contenuto.<\/p>\n<p>In questo senso sembra davvero azzeccata la scelta di Facebook di disabilitare automaticamente l&#8217;audio di tutto i video-ads presenti nel newsfeed lasciando in questo modo all&#8217;utente la possibilit\u00e0 di attivarlo qualora volesse.<\/p>\n<p>All&#8217;interno del report viene poi trattato il settore dei trasporti, anche questo in grande evoluzione grazie soprattutto allo sviluppo delle auto a guida autonoma e dei trasporti on demand.<\/p>\n<p>Fino a dove arriver\u00e0 la crescita del web? Quali saranno le novit\u00e0 che cambieranno radicalmente la nostra quotidianit\u00e0?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il web \u00e8 in continua crescita. Ma esattamente quanto sta crescendo? Fare stime accurate di una quantit\u00e0 di dati pressoch\u00e9 infinita, come quella riguardante internet, \u00e8 praticamente impossibile. Esistono per\u00f2 degli analisti che&#8230;<\/p>\n","protected":false},"author":4,"featured_media":28316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[74,220,181,406],"class_list":["post-28239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-internet","tag-mobile","tag-report","tag-trend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Internet Trends Report 2016 - Artera<\/title>\n<meta name=\"description\" content=\"Mary Meeker ha pubblicato l&#039;Internet Trend Report 2016 riguardante i cambiamenti in atto in rete e i principali trend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/internet-trends-report-2016\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Internet Trends Report 2016 - 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