{"id":28261,"date":"2016-07-05T11:07:42","date_gmt":"2016-07-05T09:07:42","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28261"},"modified":"2023-02-24T13:02:58","modified_gmt":"2023-02-24T13:02:58","slug":"acquisti-online","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/acquisti-online\/","title":{"rendered":"Gli acquisti online superano gli acquisti in-store!"},"content":{"rendered":"<p>Gli <strong>acquisti online<\/strong> hanno superato gli acquisti in-store! Sapevamo che questo momento sarebbe arrivato e, secondo un report di UPS, il 2016 \u00e8 l&#8217;anno fatidico. Come accade sempre in questi casi, il campione a cui la ricerca si riferisce \u00e8 parte della popolazione degli USA.<\/p>\n<p>Il sorpasso \u00e8 minimo (51% a 49%) e non riguarda i prodotti alimentari, ma rappresenta una <strong>svolta epocale nel commercio mondiale<\/strong>. La principale causa di questo cambiamento sono i <em>millennials<\/em>, ovvero i cittadini di et\u00e0 compresa tra i 18 e i 34 anni.<\/p>\n<p>Le nuove generazione sfruttano in modo incredibile i <strong>device mobili per effettuare acquisti online<\/strong>. Un grande aiuto in questo lo danno certamente gli schermi sempre pi\u00f9 grandi di smartphone (prevalentemente) e tablet (meno) e la maggiore adattabilit\u00e0 dei siti web alla visualizzazione in mobilit\u00e0.<\/p>\n<p>I dati parlano chiaro. Tra i millenials il 54% degli acquisti (esclusi i generi alimentari) avvengono online. Tra i non-millenials questa percentuale scende al 49%. Questi numeri sono confermati da uno studio svolto da ComScore e e-Tailing.<\/p>\n<p>Relativamente ai device utilizzati per l&#8217;accesso al web (e quindi per effettuare acquisti) il 44% degli utenti sceglie lo <strong>smartphone<\/strong> (+3% rispetto all&#8217;anno precedente). Il dato relativo ai <strong>tablet<\/strong> invece \u00e8 in calo: -2% rispetto all&#8217;anno passato.<\/p>\n<p>La crescita importante riscontrata \u00e8 dovuta certamente alla <strong>soddisfazione degli utenti<\/strong> che acquistano da mobile (+8%) e dal numero sempre crescente di portali ecommerce sviluppati con <strong>tecnologia responsive<\/strong> per garantire un&#8217;esperienza d&#8217;uso ottimale indipendentemente dal dispositivo utilizzato per la navigazione.<\/p>\n<p>In tutto questo il desktop la fa per\u00f2 ancora da padrona ed \u00e8 utilizzato dal 95% degli utenti per concludere acquisti sul web.<\/p>\n<p>Ovviamente il mercato statunitense, specialmente in ambito tecnologico, \u00e8 decisamente pi\u00f9 avanti di quello europeo e in particolare di quello italiano. Siamo curiosi di scoprire quando anche in Italia avverr\u00e0 il tanto atteso sorpasso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gli <strong>acquisti online<\/strong> hanno superato gli acquisti in-store! Sapevamo che questo momento sarebbe arrivato e, secondo un report di UPS, il 2016 \u00e8 l&#8217;anno fatidico. Come accade sempre in questi casi, il campione a cui la ricerca si riferisce \u00e8&#8230;<\/p>\n","protected":false},"author":4,"featured_media":28407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,518,220,286,366],"class_list":["post-28261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commerce","tag-millennials","tag-mobile","tag-responsive","tag-smartphone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pi\u00f9 acquisti online di acquisti in-store! - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Gli acquisti online hanno superato gli acquisti in-store! 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