{"id":28263,"date":"2016-07-25T17:05:32","date_gmt":"2016-07-25T15:05:32","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28263"},"modified":"2023-02-24T13:02:52","modified_gmt":"2023-02-24T13:02:52","slug":"aggregatori-di-ecommerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/aggregatori-di-ecommerce\/","title":{"rendered":"Cosa sono gli aggregatori di ecommerce?"},"content":{"rendered":"<p>Su questo blog abbiamo parlato spesso di <strong>vendite online e ecommerce<\/strong> e lo abbiamo fatto soprattutto dal punto di vista del business. Tuttavia sappiamo che importanti sono anche gli acquirenti, che dando fiducia ai venditori e acquistando online oggetti e servizi, permettono la crescita di questo nuovo mercato.<\/p>\n<p>\u00c8 grazie a domanda\/offerta che hanno preso piede gli <strong>aggregatori di ecommerce<\/strong> tramite cui possiamo confrontare prezzi direttamente dal nostro device, comparando diversi venditori e oggetti in vendita al loro interno.<\/p>\n<p>Ancora pi\u00f9 interessanti sono quegli aggregatori dove, oltra a diversi rivenditori, si trovano diversi brand perch\u00e8 in tal modo si possono equiparare non solo i prezzi, ma anche i materiali e la resa del prodotto. Pensiamo infatti a quante volte leggiamo dei <strong>commenti e recensioni<\/strong> anche non molto lusinghieri all&#8217;interno di un aggregatore di ecommerce:\u00a0un bel vantaggio per gli utenti, che possono decidere se acquistare o meno, un bene o un servizio.<\/p>\n<h2>Esempi di aggregatori di ecommerce<\/h2>\n<p>Per quanto riguarda il mondo della moda ne esistono molti: in Italia \u00e8 molto conosciuto <strong>Zalando<\/strong>, che permette di scegliere tra centinaia di brand e possiede una ricerca per taglia, colore, prezzo e materiale. All&#8217;estero, come anche nel Bel Paese, \u00e8 molto apprezzato <strong>Asos<\/strong>, che vanta anche una piccola parte dedicata all&#8217;acquisto di abiti usati (messi in vendita da altri utenti del sito).<\/p>\n<p>Per quanto riguarda il mondo del turismo, esistono <strong>Skyscanner<\/strong>, oppure <strong>Volagratis<\/strong> per comparare i prezzi di varie proposte di viaggi. Dal volo, alla selezione dell&#8217;hotel, l&#8217;utente ha una vastissima scelta, partendo spesso da un budget prefissato.<\/p>\n<p>Anche <strong>Amazon<\/strong> potrebbe rientrare tra gli aggregatori di ecommerce: la scelta in diversi campi merceologici \u00e8 vastissima e corredata dall&#8217;offerta di Prime. Quest&#8217;ultimo, tramite il pagamento di un piccolo abbonamento annuale, offre all&#8217;utente una serie di vantaggi tra cui spedizioni gratis, offerte in anteprima e svendite (Amazon Prime Day).<\/p>\n<p>Un altro store famoso, \u00e8 <strong>Livingo<\/strong>: dedicato al mondo dell&#8217;arredamento, permette di accedere a diversi brand per scegliere l&#8217;aspetto della propria casa.<\/p>\n<p>Insomma, gli aggregatori funzionano un po&#8217; come un grande centro commerciale, ma virtuale. Centinaia sono le marche al loro interno, e il cliente pu\u00f2 comodamente scegliere cosa comprare e da chi.<\/p>\n<h2>Come sopravvivere se si ha un piccolo ecommerce<\/h2>\n<p>Il rovescio della medaglia \u00e8 che, come nell&#8217;eterna lotta tra grande distribuzione e piccolo commerciante, spesso le <strong>piccole aziende<\/strong> soccombono.<\/p>\n<p>Non temete,\u00a0se avete un piccolo eshop slegato da qualsiasi aggregatore, non vuol dire che abbia vita breve. Al contrario, puntate proprio su questa &#8220;indipendenza&#8221; e su un <strong>prodotto di nicchia<\/strong> che non sia reperibile sui grandi aggregatori di ecommerce!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Su questo blog abbiamo parlato spesso di <strong>vendite online e ecommerce<\/strong> e lo abbiamo fatto soprattutto dal punto di vista del business. Tuttavia sappiamo che importanti sono anche gli acquirenti, che dando fiducia ai venditori e acquistando online&#8230;<\/p>\n","protected":false},"author":4,"featured_media":28372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[313,252,452,72,285,325,84],"class_list":["post-28263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-amazon","tag-business-strategy","tag-domandaacquisto","tag-e-commerce","tag-marketplace","tag-recensioni","tag-vendite-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Cosa sono gli aggregatori di ecommerce? - Artera<\/title>\n<meta name=\"description\" content=\"\u00c8 grazie a domanda\/offerta che hanno preso piede gli aggregatori di ecommerce tramite cui possiamo confrontare prezzi, venditori e...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/aggregatori-di-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Cosa sono gli aggregatori di ecommerce? 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