{"id":28302,"date":"2016-08-29T10:17:23","date_gmt":"2016-08-29T08:17:23","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28302"},"modified":"2023-02-24T13:02:18","modified_gmt":"2023-02-24T13:02:18","slug":"database-di-contatti-per-email-marketing","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/","title":{"rendered":"Incrementare il database di contatti per l&#8217;Email Marketing"},"content":{"rendered":"<p>L&#8217;email marketing \u00e8 un ottimo strumento sia per i blogger, sia per i portali ecommerce che vogliono tenere i contatti con fan e clienti. Ma come si possono raccogliere gli indirizzi email per popolare il proprio <strong>database di contatti<\/strong> in maniera etica?<\/p>\n<h2>Aumentare il database di contatti tramite il sito<\/h2>\n<p>Per prima cosa si pu\u00f2 inserire nel proprio sito un <strong>modulo di iscrizione alla newsletter<\/strong>. Ovviamente la scelta della pagina dove posizionare il modulo \u00e8 fondamentale: sceglierne una con maggior numero di visite \u00e8 la soluzione pi\u00f9 sensata. Attenzione per\u00f2 a non nasconderlo in fondo alla sidebar o nel footer, altrimenti chi si iscriver\u00e0?<\/p>\n<p>Un&#8217;altra opzione \u00e8 l&#8217;inserimento di un <strong>pop-up che richieda l&#8217;inserimento della mail<\/strong> da parte dell&#8217;utente. Solitamente viene inserito nella home page o &#8211; come nel caso sopracitato &#8211; in quelle pagine che vengono visitate maggiormente. Un consiglio utile in questo caso \u00e8 evitare di riproporre in maniera ossessiva il pop-up per non infastidire il visitatore.<\/p>\n<p>Per quanto riguarda i blog, invece, un uso sapiente dei contenuti sembra essere ancora una valida soluzione per raccogliere contatti. Ad esempio, offrire <strong>news dedicate<\/strong>, creare una sorta di <strong>private list<\/strong> dove solo coloro che rilasciano la propria mail possono accedere, pu\u00f2 risultare indicato allo scopo.<\/p>\n<h2>Utilizzare il networking online e offline per ottenere iscrizioni<\/h2>\n<p>Perch\u00e9 non utilizzare <strong>Facebook<\/strong> per incrementare la lista di iscritti? Non \u00e8 invasivo, solo chi \u00e8 interessato potr\u00e0 aggiungere il proprio contatto, che servir\u00e0 per rimanere aggiornati su iniziative, offerte e opportunit\u00e0.<\/p>\n<p>Un metodo di networking pi\u00f9 tradizionale come la partecipazione a <strong>fiere o workshop<\/strong>, pu\u00f2 permetterci di scambiare contatti con gli addetti del settore. Sicuramente una buona tecnica per incrementare il proprio database.<\/p>\n<p>Se si possiede un <strong>negozio fisico<\/strong> anche richiedere l&#8217;email a un cliente in cambio di un piccolo sconto o di un vantaggio potrebbe risultare fruttuoso.<\/p>\n<h2>Altre tecniche per acquisire contatti<\/h2>\n<p>Un&#8217;altra idea \u00e8 quella di utilizzare i <strong>clienti abituali<\/strong>, che sono gli ambasciatori prediletti del brand. Offrire loro un account premium oppure degli sconti riservati se invitano gli amici a lasciare la propria email pu\u00f2 rivelarsi un buon metodo. Certamente devono essere felici del prodotto\/servizio erogato, dare recensioni positive e utilizzare il passaparola, invitando cos\u00ec altri utenti a testare il prodotto.<\/p>\n<p>Infine, anche l&#8217;<strong>affiliate marketing<\/strong> pu\u00f2 essere d&#8217;aiuto. Pagando lo spazio su un altro sito si pu\u00f2 veicolare il traffico nel proprio, magari nella pagina dove troneggia il modulo d&#8217;iscrizione (e magari un vantaggio concreto per chi si iscrive, ndr). Una via semplice semplice questa, ma spesso redditizia!<\/p>\n<p>Una volta raccolti i contatti, con l&#8217;aiuto di una piattaforma di invio free o professionale (in base al budget e alla mole di indirizzi raccolti), si pu\u00f2 iniziare la propria campagna di email marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;email marketing \u00e8 un ottimo strumento sia per i blogger, sia per i portali ecommerce che vogliono tenere i contatti con fan e clienti. Ma come si possono raccogliere gli indirizzi email per popolare il proprio <strong>database di contatti<\/strong> in maniera etica?<\/p>\n","protected":false},"author":4,"featured_media":28382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[185,340,155,130],"class_list":["post-28302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-database","tag-email-marketing","tag-lead-generation","tag-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Database di contatti per l&#039;Email Marketing - blog.artera.net<\/title>\n<meta name=\"description\" content=\"L&#039;email marketing \u00e8 un ottimo strumento per blog ed ecommerce, ma come si po\u00f9 incrementare il proprio database di contatti in maniera etica?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Database di contatti per l&#039;Email Marketing - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"L&#039;email marketing \u00e8 un ottimo strumento per blog ed ecommerce, ma come si po\u00f9 incrementare il proprio database di contatti in maniera etica?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-29T08:17:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T13:02:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/08\/database-contatti.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Incrementare il database di contatti per l&#8217;Email Marketing\",\"datePublished\":\"2016-08-29T08:17:23+00:00\",\"dateModified\":\"2023-02-24T13:02:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/\"},\"wordCount\":463,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/database-contatti.jpg\",\"keywords\":[\"database\",\"email marketing\",\"lead generation\",\"newsletter\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/\",\"name\":\"Database di contatti per l'Email Marketing - blog.artera.net\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/database-contatti.jpg\",\"datePublished\":\"2016-08-29T08:17:23+00:00\",\"dateModified\":\"2023-02-24T13:02:18+00:00\",\"description\":\"L'email marketing \u00e8 un ottimo strumento per blog ed ecommerce, ma come si po\u00f9 incrementare il proprio database di contatti in maniera etica?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/database-contatti.jpg\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/database-contatti.jpg\",\"caption\":\"Database di contatti per Email Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/database-di-contatti-per-email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Incrementare il database di contatti per l&#8217;Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"name\":\"Artera\",\"description\":\"Swiss Premium Hosting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.artera.net\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\",\"name\":\"Artera\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"width\":300,\"height\":77,\"caption\":\"Artera\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/artera.net\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/artera\\\/\",\"https:\\\/\\\/www.instagram.com\\\/artera_swiss\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\",\"name\":\"Sergio Ravera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"caption\":\"Sergio Ravera\"},\"description\":\"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sergioravera\\\/\"],\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/author\\\/sergio-ravera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Database di contatti per l'Email Marketing - blog.artera.net","description":"L'email marketing \u00e8 un ottimo strumento per blog ed ecommerce, ma come si po\u00f9 incrementare il proprio database di contatti in maniera etica?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/","og_locale":"it_IT","og_type":"article","og_title":"Database di contatti per l'Email Marketing - blog.artera.net","og_description":"L'email marketing \u00e8 un ottimo strumento per blog ed ecommerce, ma come si po\u00f9 incrementare il proprio database di contatti in maniera etica?","og_url":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/","og_site_name":"Artera","article_publisher":"https:\/\/www.facebook.com\/artera.net\/","article_published_time":"2016-08-29T08:17:23+00:00","article_modified_time":"2023-02-24T13:02:18+00:00","og_image":[{"url":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/08\/database-contatti.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Sergio Ravera","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Sergio Ravera","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/"},"author":{"name":"Sergio Ravera","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0"},"headline":"Incrementare il database di contatti per l&#8217;Email Marketing","datePublished":"2016-08-29T08:17:23+00:00","dateModified":"2023-02-24T13:02:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/"},"wordCount":463,"commentCount":0,"publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/08\/database-contatti.jpg","keywords":["database","email marketing","lead generation","newsletter"],"articleSection":["Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/","url":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/","name":"Database di contatti per l'Email Marketing - blog.artera.net","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/08\/database-contatti.jpg","datePublished":"2016-08-29T08:17:23+00:00","dateModified":"2023-02-24T13:02:18+00:00","description":"L'email marketing \u00e8 un ottimo strumento per blog ed ecommerce, ma come si po\u00f9 incrementare il proprio database di contatti in maniera etica?","breadcrumb":{"@id":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/#primaryimage","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/08\/database-contatti.jpg","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/08\/database-contatti.jpg","caption":"Database di contatti per Email Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.artera.net\/it\/marketing\/database-di-contatti-per-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.artera.net\/it\/"},{"@type":"ListItem","position":2,"name":"Incrementare il database di contatti per l&#8217;Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.artera.net\/it\/#website","url":"https:\/\/www.artera.net\/it\/","name":"Artera","description":"Swiss Premium Hosting","publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artera.net\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.artera.net\/it\/#organization","name":"Artera","url":"https:\/\/www.artera.net\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","width":300,"height":77,"caption":"Artera"},"image":{"@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artera.net\/","https:\/\/www.linkedin.com\/company\/artera\/","https:\/\/www.instagram.com\/artera_swiss\/"]},{"@type":"Person","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0","name":"Sergio Ravera","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","caption":"Sergio Ravera"},"description":"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/28302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=28302"}],"version-history":[{"count":1,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/28302\/revisions"}],"predecessor-version":[{"id":255108,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/28302\/revisions\/255108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media\/28382"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=28302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=28302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=28302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}