{"id":28449,"date":"2016-08-23T23:40:31","date_gmt":"2016-08-23T21:40:31","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28449"},"modified":"2023-02-24T13:02:19","modified_gmt":"2023-02-24T13:02:19","slug":"blogging-su-linkedin","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/blogging-su-linkedin\/","title":{"rendered":"Blogging su Linkedin per contattare blogger e influencer"},"content":{"rendered":"<p>Linkedin \u00e8 un social network profondamente diverso dai suoi simili pi\u00f9 blasonati ed utilizzati (Facerbook, Twitter, Instagram). L&#8217;obiettivo fondamentale \u00e8 quello di creare una <strong>rete di conoscenze professionali<\/strong> per trovare lavoro oppure per prendere contatti con collaboratori e fornitori.<\/p>\n<p>Esistono in Linkedin i <strong><em>&#8220;long form content&#8221;<\/em><\/strong> ovvero dei post piuttosto lunghi che approfondiscono un argomento e ne discutono aspetti specifici.<\/p>\n<p>Grazie a <strong>Linkedin Pulse<\/strong> \u00e8 possibile creare contenuti coinvolgenti che permettano di trasmettere conoscenza.<\/p>\n<p>Come per ogni social network commenti e condivisione consentono di far arrivare i propri contenuti anche agli utenti non direttamente collegati con l&#8217;autore del post ed \u00e8 proprio questo meccanismo pu\u00f2 e deve essere sfruttato dalle aziende per <strong>migliorare la propria web-reputation<\/strong>.<\/p>\n<p>L&#8217;attivit\u00e0 di <strong>blogging su Linkedin<\/strong> pu\u00f2 essere un&#8217;ottima idea per mettersi in contatto con blogger, influencer e aziende con cui avviare collaborazioni.<\/p>\n<h2>Blogging su Linkedin<\/h2>\n<p>Ecco quindi alcuni consigli per riuscire a creare contenuti accattivanti e che invoglino gli utenti alla condivisione:<\/p>\n<ul>\n<li>selezionare un argomento basandosi sui <strong>trending topic<\/strong> e sugli autori di riferimento.<\/li>\n<li>Scegliere un <strong>titolo che catturi l&#8217;attenzione<\/strong> degli utenti mescolando professionalit\u00e0 ed attrattivit\u00e0. Parole come &#8220;Perch\u00e9&#8221;, &#8220;Ecco spiegato&#8221;, &#8220;Le 10 cose che&#8221; sono valide anche su Linkedin.<\/li>\n<li>Utilizzare il numero di parole necessario per approfondire a sufficienza un argomento. Su Linkedin i post pi\u00f9 popolari spesso superano le <strong>2000 parole<\/strong> ed includono grafici e\/o infografiche.<\/li>\n<li>Citare le fonti in modo da conferire autorevolezza ai contenuti pubblicati.<\/li>\n<li>Intervallare il testo con immagini o <strong>infografiche<\/strong> inerenti l&#8217;argomento trattato.<\/li>\n<li>Pubblicare post con costanza. Non \u00e8 necessario un post al giorno: l&#8217;importante \u00e8 abituare gli utenti alla propria pubblicazione periodica.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Linkedin \u00e8 un social network profondamente diverso dai suoi simili pi\u00f9 blasonati ed utilizzati (Facerbook, Twitter, Instagram). L&#8217;obiettivo fondamentale \u00e8 quello di creare una <strong>rete di conoscenze professionali<\/strong> per trovare lavoro oppure per&#8230;<\/p>\n","protected":false},"author":4,"featured_media":28515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[123,481,293,304,52,301,35],"class_list":["post-28449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-blog","tag-content-marketing","tag-copywriting","tag-influencer","tag-linkedin","tag-networking","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blogging su Linkedin, copy e influencer - blog.artera.net<\/title>\n<meta name=\"description\" content=\"L&#039;attivit\u00e0 di blogging su Linkedin pu\u00f2 essere un&#039;ottima idea per mettersi in contatto con blogger, influencer e aziende con cui avviare...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/blogging-su-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blogging su Linkedin, copy e influencer - 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