{"id":28578,"date":"2016-09-15T11:42:36","date_gmt":"2016-09-15T09:42:36","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28578"},"modified":"2023-02-24T13:02:13","modified_gmt":"2023-02-24T13:02:13","slug":"adblock-plus-network-pubblicitario","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/adblock-plus-network-pubblicitario\/","title":{"rendered":"AdBlock Plus e il suo network pubblicitario"},"content":{"rendered":"

Chi non conosce AdBlock Plus<\/strong>? Celeberrima estensione che consente di non visualizzare pubblicit\u00e0 invadenti durante la navigazione con il browser. Sembra incredibile ma Eyo, societ\u00e0 che ne cura lo sviluppo, ha annunciato di volersi proporre come network pubblicitario.<\/p>\n

Un annuncio del genere sembra davvero assurdo ma ragionando qualche momento sulle funzionalit\u00e0 della nota estensione per browser risulta facile immaginare uno sviluppo del genere.<\/p>\n

AdBlock Plus infatti ha sempre fatto distinzione tra pubblicit\u00e0 “accettabili”<\/strong> e pubblicit\u00e0 invadenti<\/strong>, bloccando solamente queste ultime. Ovviamente la categorizzazione avviene in base a linee guida definite unicamente da Eyo.<\/p>\n

Quello che ora la societ\u00e0 vuole fare \u00e8 mettere a disposizione di tutte le aziende degli spazi pubblicitari per annunci “accettabili”<\/strong>. In questo modo non si verr\u00e0 bloccati dall’estensione e si riuscir\u00e0 a raggiungere l’utente con il proprio messaggio promozionale.<\/p>\n

Saranno i gestori del sito a selezionare le pubblicit\u00e0 da visualizzare ed il ricavato sar\u00e0 diviso tra loro ed Eyo con percentuali pari all’80% ed al 20%. Eyo tuttavia divider\u00e0 il suo guadagno con altri partner riducendo la propria fetta al 6%.<\/p>\n

Dal punto di vista dell’utente questo non comporter\u00e0 cambiamenti significativi, in particolar modo per coloro i quali avevano impostato l’estensione per bloccare qualunque contenuto pubblicitario<\/strong>.<\/p>\n

Dal punto di vista delle aziende tuttavia la novit\u00e0 \u00e8 importante. C’\u00e8 anche chi parla di ricatto, come l’ex ministro alla cultura inglese Whittingdale: “Prima AdBlock blocca una fonte di profitto per le aziende e poi chiede di pagare per poterla riavere ridotta? Sembra un atteggiamento mafioso!”<\/em><\/p>\n

Vedremo se questo nuovo business creato da Eyo avr\u00e0 successo. Certo \u00e8 che molti siti, ben prima di questo annuncio, avevano implementato una funzionalit\u00e0 per il riconoscimento dei browser con AdBlock installato. In caso di estensione installata veniva richiesta la disabilitazione per poter visualizzare i contenuti.<\/p>\n

Con tutta probabilit\u00e0 saranno molti i portali web che sceglieranno questa strada per non dover “regalare” ad Eyo parte dei propri profitti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chi non conosce AdBlock Plus? Celeberrima estensione che consente di non visualizzare pubblicit\u00e0 invadenti durante la navigazione con il browser. Sembra incredibile ma Eyo, societ\u00e0 che ne cura lo sviluppo, ha annunciato di volersi proporre come network pubblicitario.<\/p>\n","protected":false},"author":4,"featured_media":28748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[532,81,38,74,114],"class_list":["post-28578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-adblock","tag-banner-pubblicitari","tag-browser","tag-internet","tag-plugin"],"yoast_head":"\nAdBlock Plus e il suo network pubblicitario - blog.artera.net<\/title>\n<meta name=\"description\" content=\"AdBlock Plus, celeberrima estensione che consente di non visualizzare pubblicit\u00e0 invadenti online, si propone come network pubblicitario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/adblock-plus-network-pubblicitario\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdBlock Plus e il suo network pubblicitario - 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