{"id":28632,"date":"2016-09-22T11:30:07","date_gmt":"2016-09-22T09:30:07","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28632"},"modified":"2023-02-24T10:01:04","modified_gmt":"2023-02-24T10:01:04","slug":"indagine-preliminare-antitrust-ue-ecommerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/indagine-preliminare-antitrust-ue-ecommerce\/","title":{"rendered":"Indagine preliminare dell&#8217;Antitrust europea sull&#8217;ecommerce"},"content":{"rendered":"<p>La crescita del settore ecommerce in Europa \u00e8 cos\u00ec impetuosa che la <strong>Commissione Europea<\/strong> fatica a regolamentare i processi, le attivit\u00e0, gli scambi, eccetera. Alcuni produttori e commercianti, secondo l&#8217;UE, attuano pratiche scorrette e per questo \u00e8 stata avviata una ricerca che scavi a fondo in questa problematica.<\/p>\n<p>L&#8217;indagine \u00e8 stata fortemente voluta dal commissario <strong>Margrethe Vestager<\/strong>, che ha dichiarato:<br \/>\n<cite>&#8220;Il commercio elettronico \u00e8 diventato importante per i consumatori e incide fortemente sulle attivit\u00e0 e sulle strategie aziendali. Le imprese devono essere libere di determinare le proprie strategie di vendita online. Al tempo stesso, le autorit\u00e0 antitrust devono garantire che non vengano attuate pratiche commerciali anticoncorrenziali tali da impedire ai consumatori europei di beneficiare appieno dei vantaggi offerti dal commercio elettronico in termini di maggiore scelta e prezzi pi\u00f9 bassi.&#8221;<\/cite><\/p>\n<p>Per il momento l&#8217;indagine ha prodotto un <a href=\"http:\/\/europa.eu\/rapid\/press-release_IP-16-3017_it.htm\" target=\"_blank\" rel=\"noopener noreferrer\">rapporto preliminare<\/a>, sottoposto a consultazione pubblica per due mesi, che ha fatto luce sugli <strong>accordi diretti tra produttori e commercianti<\/strong>.<\/p>\n<p>\u00c8 emerso ad esempio che il 40% dei commercianti riceve <strong>raccomandazioni sui prezzi<\/strong> da applicare. Il 20% ha poi affermato di essere obbligato a non vendere online determinati prodotti. Al 10% dei commercianti \u00e8 stato poi vietato di utilizzare servizi di comparazione prezzi ed anche di vendere al di fuori dei confini nazionali.<\/p>\n<p>Se il campo delle vendite di prodotti \u00e8 gi\u00e0 molto complicato, la vendita di servizi digitali \u00e8 ancora peggio! Ci sono infatti moltissimi accordi di <strong>licenza sui diritti d&#8217;autore<\/strong> intricati e complessi e spesso esclusivi.<\/p>\n<p>In questi accordi viene concordato il limite territoriale, tecnologico e distributivo che i commercianti devono rispettare. Si stima che oltre il 60% degli accordi sia limitato ad unico stato dell&#8217;Unione Europea.<\/p>\n<p>Esiste poi il fenomeno del <strong>geoblocking<\/strong>, pratica sotto attenta osservazione da parte di Bruxelles, utilizzata nel 60% dei casi delle vendite di servizi e contenuti digitali. Secondo la Commissione il geoblocking limita la concorrenza violando le <strong>norme antitrust dell&#8217;Unione Europea<\/strong>.<\/p>\n<p>La relazione finale sar\u00e0 pubblicata nel primo trimestre 2017 ma l&#8217;Unione Europea, nella figura del commissario Vestager, sprona le aziende a rimuovere fin da ora eventuali limitazioni alle vendite che potrebbero incontrare il parere negativo dell&#8217;antitrust europea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crescita del settore ecommerce in Europa \u00e8 cos\u00ec impetuosa che la Commissione Europea fatica a regolamentare i processi, le attivit\u00e0, gli scambi, eccetera. Alcuni produttori e commercianti, secondo l&#8217;UE, attuano pratiche scorrette e per questo \u00e8 stata avviata una ricerca che&#8230;<\/p>\n","protected":false},"author":4,"featured_media":28757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[156,72,525,261,84],"class_list":["post-28632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-aspetti-legali","tag-e-commerce","tag-ecommerce-estero","tag-unione-europea","tag-vendite-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indagine preliminare dell&#039;Antitrust europea sull&#039;ecommerce - blog.artera.net<\/title>\n<meta name=\"description\" content=\"La crescita del settore ecommerce in Europa \u00e8 cos\u00ec impetuosa che \u00e8 stato necessario avviare un&#039;indagine dell&#039;Antitrust europea per...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/indagine-preliminare-antitrust-ue-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indagine preliminare dell&#039;Antitrust europea sull&#039;ecommerce - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"La crescita del settore ecommerce in Europa \u00e8 cos\u00ec impetuosa che \u00e8 stato necessario avviare un&#039;indagine dell&#039;Antitrust europea per...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/ecommerce\/indagine-preliminare-antitrust-ue-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-22T09:30:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T10:01:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2016\/09\/antitrust-ue-ecommerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/indagine-preliminare-antitrust-ue-ecommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/indagine-preliminare-antitrust-ue-ecommerce\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Indagine preliminare dell&#8217;Antitrust europea sull&#8217;ecommerce\",\"datePublished\":\"2016-09-22T09:30:07+00:00\",\"dateModified\":\"2023-02-24T10:01:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/indagine-preliminare-antitrust-ue-ecommerce\\\/\"},\"wordCount\":354,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/indagine-preliminare-antitrust-ue-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/antitrust-ue-ecommerce.jpg\",\"keywords\":[\"aspetti legali\",\"ecommerce\",\"ecommerce estero\",\"Unione Europea\",\"vendite online\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/indagine-preliminare-antitrust-ue-ecommerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/indagine-preliminare-antitrust-ue-ecommerce\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/indagine-preliminare-antitrust-ue-ecommerce\\\/\",\"name\":\"Indagine preliminare dell'Antitrust europea sull'ecommerce - 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