{"id":28661,"date":"2016-10-18T11:24:06","date_gmt":"2016-10-18T09:24:06","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28661"},"modified":"2023-02-24T10:00:59","modified_gmt":"2023-02-24T10:00:59","slug":"google-possum","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/google-possum\/","title":{"rendered":"Quali sono le novit\u00e0 introdotte da Google Possum"},"content":{"rendered":"<p>Alcune settimane fa Google ha rilasciato un aggiornamento per il suo motore di ricerca. Questo update, denominato <strong>Google Possum<\/strong>, va ad influire sulle ricerche locali (le cosiddette &#8220;near me searches&#8221;) e sull&#8217;ottimizzazione delle pagine in questo senso.<\/p>\n<p>La funzionalit\u00e0 &#8220;near me&#8221; di Google si attiva quando si effettua una <strong>ricerca di un attivit\u00e0 locale<\/strong> utilizzando le keyword &#8220;near me&#8221;, &#8220;closest&#8221;, &#8220;open&#8221;, &#8220;nearby&#8221; e cos\u00ec via (con le relative traduzioni nella versione italiana).<\/p>\n<p>Recentemente Google era gi\u00e0 in grado di comprendere quando l&#8217;utente si metteva alla ricerca di un&#8217;attivit\u00e0 o di un particolare prodotto nelle vicinanze proponendo automaticamente il completamento della ricerca con le parole chiave appena elencate.<\/p>\n<p>L&#8217;aggiornamento Google Possum porta con s\u00e9 una maggiore capacit\u00e0 del motore di ricerca di mostrare agli utenti <strong>risultati coerenti all&#8217;interno delle SERP<\/strong>. Google infatti \u00e8 in grado di gestire in maniera migliore la <strong>localizzazione delle attivit\u00e0<\/strong>.<\/p>\n<p>Ioltre grazie a Possum il colosso di Mountain View sa scegliere, tra pi\u00f9 indirizzi riferiti alla stessa azienda, quello migliore da proporre all&#8217;utente (valutando la distanza ma anche eventualmente l&#8217;orario di apertura, le valutazioni, eccetera).<\/p>\n<p>Questo aggiornamento sembra voler aiutare le realt\u00e0 locali nella loro battaglia per la <strong>visibilit\u00e0 online<\/strong>. Certamente le aziende devono configurare nel modo migliore le loro informazioni di localizzazione per riuscire ad ottenere il miglior risultato possibile.<\/p>\n<h2>Come aggiornare le informazioni relative alla propria attivit\u00e0<\/h2>\n<p>Tra le azioni da intraprendere per ottimizzare le proprie informazioni per le &#8220;near me searches&#8221; ci sono certamente:<\/p>\n<ul>\n<li>inserimento dei dati NAP (Name, Address, Phone number) per ogni pagina relativa ad una location;<\/li>\n<li>inserimento dei dati NAP nelle pagine Google MyBusiness (in caso si voglia promuovere una sola location le altre possono essere inserite in una lista altrimenti \u00e8 possibile creare una pagina dedicata per ogni posizione);<\/li>\n<li>aggiunta dei dati schema.org al proprio indirizzo sul sito web.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Alcune settimane fa Google ha rilasciato un aggiornamento per il suo motore di ricerca. Questo update, denominato Google Possum, va ad influire sulle ricerche locali e sull&#8217;ottimizzazione delle pagine in questo senso.<\/p>\n","protected":false},"author":4,"featured_media":28842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[99,36,117,271],"class_list":["post-28661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-geolocalizzazione","tag-google","tag-seo","tag-serp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Quali sono le novit\u00e0 introdotte da Google Possum - Artera<\/title>\n<meta name=\"description\" content=\"Google ha rilasciato Google Possum, un aggiornamente per il suo algoritmo di ricerca che va ad influire sulle ricerche locali e...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/google-possum\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Quali sono le novit\u00e0 introdotte da Google Possum - 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