{"id":28703,"date":"2016-12-13T20:59:51","date_gmt":"2016-12-13T19:59:51","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=28703"},"modified":"2023-02-24T09:35:58","modified_gmt":"2023-02-24T09:35:58","slug":"anzianita-dominio","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/hosting\/anzianita-dominio\/","title":{"rendered":"L&#8217;anzianit\u00e0 di un dominio \u00e8 un fattore SEO?"},"content":{"rendered":"<p>Dopo aver discusso del fatto che la <a href=\"https:\/\/www.artera.net\/it\/blog\/hosting-domini\/durata-registrazione-dominio\">durata del rinnovo di un dominio<\/a> possa influire o meno sul posizionamento di un portale, vediamo oggi se l&#8217;<strong>anzianit\u00e0 di un sito<\/strong> ha effetti positivi sulla valutazione di Google.<\/p>\n<p>Anche in questo caso non ci sono dati certi, non potendo conoscere in modo approfondito tutti gli algoritmi che il colosso di Mountain View utilizza nel suo motore di ricerca. Ci si pu\u00f2 quindi affidare al <strong>parere degli esperti<\/strong> oppure alle dichiarazioni che arrivano direttamente da Google.<\/p>\n<p>Matt Cutts, pi\u00f9 volte interpellato riguardo la possibilit\u00e0 che l&#8217;<strong>anzianit\u00e0 di un dominio<\/strong> possa influire sul posizionamento del sito web, ha tenuto ad indicare come scelta migliore per guadagnare posizioni nelle SERP la stesura di contenuti di qualit\u00e0.<\/p>\n<p>Ovviamente non ci si poteva attendere niente di pi\u00f9 di questa risposta &#8220;istituzionale&#8221;. Quello che per\u00f2 in molti ritengono \u00e8 che, come per la durata del rinnovo di un dominio, l&#8217;anzianit\u00e0 di un portale sia poco pi\u00f9 di un flag che Google prende in considerazione.<\/p>\n<p>Quello che per\u00f2 \u00e8 centrale per il motore di ricerca sono i contenuti ed in particolare la loro qualit\u00e0 e &#8220;freschezza&#8221;.<\/p>\n<p>Un sito web che per anni pubblica costantemente <strong>contenuti di qualit\u00e0<\/strong> e, grazie a questi, diventa un punto di riferimento in rete avr\u00e0 un punto a favore legato all&#8217;anzianit\u00e0. Ma questo certamente non migliorer\u00e0 il suo posizionamento.<\/p>\n<p>Con molta probabilit\u00e0 l&#8217;anzianit\u00e0 di un dominio pu\u00f2 favorire un portale in caso di pratiche non ottimali in tema di contenuti di qualit\u00e0. In pratica, se un sito pubblicato da poco agisce in modo tale da guadagnarsi una <strong>penalizzazione da parte di Google<\/strong> questa sar\u00e0 subito applicata.<\/p>\n<p>Se invece un portale con una buona anzianit\u00e0, che per diverso tempo ha pubblicato contenuti di elevata qualit\u00e0, agisce in modo da guadagnare una penalizzazione da parte di Google, allora \u00e8 probabile che Google non penalizzi il portale allo stesso modo di quello pi\u00f9 &#8220;giovane&#8221;.<\/p>\n<p>In conclusione, la scelta migliore per ottenere un buon posizionamento consiste nel concentrarsi sui contenuti. Il resto sono solamente indicatori che perdono di significato alla luce di contenuti di scarsa qualit\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dopo aver discusso del fatto che la durata del rinnovo di un dominio possa influire o meno sul posizionamento di un portale, vediamo oggi se l&#8217;anzianit\u00e0 di un sito ha effetti positivi sulla valutazione di Google.<\/p>\n","protected":false},"author":4,"featured_media":28818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[32],"tags":[31,36,176,33,117,271],"class_list":["post-28703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hosting","tag-domini-internet","tag-google","tag-ranking","tag-registrazione-domini","tag-seo","tag-serp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 L&#039;anzianit\u00e0 di un dominio \u00e8 un fattore SEO? 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