{"id":3616,"date":"2010-08-06T14:00:13","date_gmt":"2010-08-06T12:00:13","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=3616"},"modified":"2023-02-27T14:56:18","modified_gmt":"2023-02-27T14:56:18","slug":"ecommerce-aperto-per-ferie","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/ecommerce-aperto-per-ferie\/","title":{"rendered":"Ecommerce: Aperto per Ferie"},"content":{"rendered":"

\"chiuso_per_ferie\"Interrompiamo per un momento la nostra serie di post<\/a> sull’apertura di un negozio online per un argomento di stretta attualit\u00e0: le ferie.<\/p>\n

Abbiamo ricevuto diverse richieste di consigli da parte dei nostri clienti relativamente a cosa fare durante le vacanze estive del nostro negozio di ecommerce e ci \u00e8 sembrato un argomento interessante da condividere anche in questo spazio.<\/p>\n

A nostro modo di vedere un ecommerce deve essere sempre aperto<\/strong>. Di notte, durante il week end e anche in Agosto. E’ uno dei grandi vantaggi del commercio elettronico e uno dei pi\u00f9 grandi vantaggi di internet in generale. Gli utenti possono navigare in ogni momento e da ogni luogo alla ricerca di informazioni e prodotti. Perch\u00e8 non permetterglielo?<\/p>\n

Chiudere per ferie<\/strong> non ci sembra una soluzioni proponibile. Il sito dev’essere sempre aperto e navigabile<\/strong>. Di norma d’estate si ha pi\u00f9 tempo per i propri interessi e questo si traduce anche in maggior tempo da passare su internet alla ricerca di informazioni utili per i propri acquisti. Non \u00e8 detto che questo automaticamente porti ad un incremento delle vendite ma certamente ci permette di “entrare” nelle case di un maggior numero di possibili acquirenti.<\/strong><\/p>\n

L’unico problema si pone se la nostra struttura non riesce a gestire le spedizioni durante, ad esempio, il mese di Agosto. Anche in questo caso il nostro consiglio \u00e8 quello di non chiudere il negozio e di non bloccare la possibilit\u00e0 di acquisto<\/strong>. Dobbiamo per\u00f2 essere molto chiari e indicare che le spedizioni non verranno gestite per N giorni o N settimane. Dev’essere un messaggio chiaro e ben visibile su tutte le pagine del nostro sito di modo che il cliente sia sicuramente avvisato.<\/p>\n

Tuttavia, se avete questo tipo di problemi durante l’estate… forse \u00e8 il caso di organizzarsi un po’ meglio! Come abbiamo sempre detto l’ecommerce non \u00e8 un passatempo e ha le sue regole. Per l’anno prossimo tenete presente questo problema e organizzatevi per tenere effetivamente aperto tutto l’anno.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"chiuso_per_ferie\"Interrompiamo per un momento la nostra serie di post sull’apertura di un negozio online per un argomento di stretta attualit\u00e0: le ferie.<\/p>\n

Abbiamo ricevuto diverse richieste di consigli da parte dei nostri clienti relativamente a cosa fare durante le vacanze estive del nostro negozio di ecommerce e ci \u00e8 sembrato un argomento interessante da condividere anche in questo spazio.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,147,166],"class_list":["post-3616","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-e-commerce","tag-nuovo-ecommerce","tag-vacanze"],"yoast_head":"\n\u2022 Ecommerce: Aperto per Ferie - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Ecommerce: Aperto per Ferie. Contattaci per una partnership! 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