{"id":385,"date":"2010-03-10T18:14:33","date_gmt":"2010-03-10T17:14:33","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=385"},"modified":"2023-02-27T15:00:17","modified_gmt":"2023-02-27T15:00:17","slug":"pubblicita-online-il-sorpasso-negli-usa","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/legal\/pubblicita-online-il-sorpasso-negli-usa\/","title":{"rendered":"Pubblicit\u00e0 online: il sorpasso negli USA"},"content":{"rendered":"

\"webmarketing\"2010 l’anno del sorpasso. Si potrebbe cos\u00ec riassumere, parafrasando il celebre film, la ricerca pubblicata da Outsell<\/em> che indica il 2010 come l’anno in cui la spesa pubblicitaria online superer\u00e0<\/strong>, anche se di poco, quella dei media tradizionali.<\/p>\n

Si tratta di un sorpasso lieve, stiamo parlando del 32% online contro il 30% della carta stampata, rispetto all’anno scorso dove le percentuali erano invertite. Non uno stravolgimento del quadro, quindi, ma la conferma di un trend<\/strong>. Trend che coinvolge anche i mass media come televisione e radio che segnano, secondo la ricerca, un netto -4%.<\/p>\n

I dati complessivi parlano di un ripresa della spesa pubblicitaria per il prossimo anno<\/strong> di un buon 1,2%, dopo il crollo del 2009 dovuto alla crisi economica.<\/p>\n

Il risultato della ricerca si presta a due tipi di interpretazioni: vista la situazione economica attuale non certo rosea, \u00e8 normale che gli investitori siano alla ricerca di metodi sempre nuovi di pubblicizzare i propri prodotti e servizi. Non si pu\u00f2 certo dire che internet sia una “novit\u00e0” ma la crescita sia in termini di utenti che di ore di navigazione, di questi ultimi anni ne fanno sicuramente il terreno da esplorare pi\u00f9 interessante.<\/p>\n

Il secondo motivo \u00e8 il rendimento dell’investimento<\/strong>, il cosiddetto ROI. La pubblicit\u00e0 su internet, soprattuto quella su portali specializzati di settore, pemette di focalizzare lo sforzo su (relativamente) pochi utenti, molto interessati alle offerte proposte e perci\u00f2 molto ricettivi. Il massimo risultato con il minimo sforzo.<\/p>\n","protected":false},"excerpt":{"rendered":"

2010 l’anno del sorpasso. Si potrebbe cos\u00ec riassumere, parafrasando il celebre film, la ricerca pubblicata da Outsell che indica il 2010 come l’anno in cui la spesa pubblicitaria online superer\u00e0, anche se di poco, quella dei media tradizionali. Si tratta di un sorpasso lieve, stiamo parlando del 32% online contro il 30% della carta stampata, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[50],"tags":[79,48],"class_list":["post-385","post","type-post","status-publish","format-standard","hentry","category-legal","tag-advertising","tag-web-marketing-1"],"yoast_head":"\n\u2022 Pubblicit\u00e0 online: il sorpasso negli USA - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Pubblicit\u00e0 online: il sorpasso negli USA. Contattaci per una partnership! 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