{"id":4547,"date":"2010-09-23T11:32:14","date_gmt":"2010-09-23T09:32:14","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=4547"},"modified":"2023-02-27T14:55:06","modified_gmt":"2023-02-27T14:55:06","slug":"google-instant-e-il-seo","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/google-instant-e-il-seo\/","title":{"rendered":"Google Instant e il SEO"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-4553\" style=\"margin:20px 10px 0 0; \" title=\"Google instant e il SEO\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2010\/09\/google-instant1.jpg\" alt=\"Google instant e il SEO\" width=\"180\" height=\"72\" \/>Prendendo spunto da una serie di articoli <a title=\"Google Instant e il SEO in tempo reale\" href=\"http:\/\/www.google.it\/search?aq=f&amp;sourceid=chrome&amp;ie=UTF-8&amp;q=google+instant+e+seo\" target=\"_blank\" rel=\"noopener noreferrer\">comparsi sul web<\/a> in merito alla nuova funzionalit\u00e0 <strong>Google Instant<\/strong> ed in particolare al suo rapporto con il <a title=\"I nostri articoli sul SEO\" href=\"https:\/\/www.artera.net\/it\/blog\/tag\/seo\">SEO<\/a> ed il Web Marketing vorremmo approfondire anche noi l&#8217;argomento e proporre alcuni <strong>spunti di riflessione<\/strong>.<\/p>\n<p>Da chi annuncia una prematura <a title=\"La morte del SEO\" href=\"http:\/\/www.steverubel.com\/google-instant-makes-seo-irrelevant\" target=\"_blank\" rel=\"noopener noreferrer\">morte del SEO<\/a> a chi, all&#8217;opposto, dice che <strong>poco o nulla cambier\u00e0<\/strong>&#8230; le opinioni sono le pi\u00f9 disparate. La premessa, ovvia, \u00e8 che solo il tempo e l&#8217;analisi dei dati potr\u00e0 darci una risposta definitiva a tutti questi dubbi.<\/p>\n<p>I discorsi da fare sono due e sono paralleli: il primo riguarda il <strong>posizionamento organico<\/strong>, il secondo riguarda invece le <strong>adwords<\/strong>, le inserzioni a pagamento.<\/p>\n<h3>SEO Organico<\/h3>\n<p>Per quanto riguarda il <strong>posizionamento organico<\/strong>, a nostro modo di vedere, <strong>poco cambier\u00e0 nelle tecniche di SEO<\/strong>. Se, come ha dichiarato Google, \u00e8 stato cambiato &#8220;solamente&#8221; il <strong>metodo di visualizzazione<\/strong> dei risultati e non l&#8217;algoritmo di ricerca che li genera, l&#8217;ottimizzazione dei nostri siti, la relativa matrice dei link, l&#8217;aggiornamento dei contenuti ecc. dovranno seguire le indicazioni <strong>gi\u00e0 &#8220;in uso&#8221;<\/strong>.<\/p>\n<p>Di fatto i grossi cambiamenti da questo punto di vista sono gi\u00e0 stati implementati precedentemente con il motore <a title=\"Google Caffeine\" href=\"\/seo\/google-caffeine-e-levoluzione-del-web\" target=\"_blank\" rel=\"noopener noreferrer\">Caffeine<\/a> e con <strong>Google Suggest<\/strong>. Il primo ha costretto SEO e Web Master a rinnovare ed aggiornare con <strong>maggior frequenza i contenuti<\/strong> dei siti web da ottimizzare rivedendo le strategie SEO in questa direzione.<br \/>\n<strong>Google Suggest<\/strong>, il padre di Google Instant, ha di fatto secondo noi <strong>standardizzato le query<\/strong> di ricerca suggerendo i termini pi\u00f9 frequenti gi\u00e0 durante la digitazione delle parole chiave, rendendo alcune <strong>keyword molto pi\u00f9 importanti<\/strong> di altre da un punto di vista dell&#8217;ottimizzazione.<\/p>\n<p>Visti i precedenti, Google Instant potr\u00e0 causare due effetti: il primo \u00e8 quello di <strong>mitigare la concentrazione di parole chiave<\/strong> iniziata con Suggest: la possibilit\u00e0 di modificare &#8220;<em>al volo<\/em>&#8221; i termini di ricerca render\u00e0 le <strong>query consigliate<\/strong> meno seguite e, di conseguenza, meno importati. Di contro la prima pagina di Google, i <strong>primi 10 risultati,<\/strong> assumeranno con tutta probabilit\u00e0, una rilevanza ancora maggiore di prima.<br \/>\nL&#8217;<a title=\"Google Instant sul nostro sito\" href=\"\/programmazione\/implementiamo-google-instant-sul-nostro-sito-con-mootools\">impressionante velocit\u00e0<\/a> di risposta di Google Instant invoglier\u00e0 maggiormente gli utenti a modificare la query, per affinare la ricerca, con l&#8217;effetto di <strong>disincentivare lo &#8220;sfoglio&#8221; delle pagine secondarie<\/strong> del motore di ricerca.<\/p>\n<p>A questo proposito risulta essere molto interessante la tabella, gi\u00e0 famosa ormai come &#8220;<em>l&#8217;alfabeto di Google<\/em>&#8220;, con i primi risultati consigliati per le diverse &#8220;lettere&#8221; di ricerca. <strong>Le parole pi\u00f9 gettonate del web<\/strong>.<\/p>\n<h3>AdWords<\/h3>\n<p>Per quanto riguarda le AdWords, secondo alcuni Google Instant <strong>aumenter\u00e0 le impression degli annunci a pagamento<\/strong> poich\u00e8 essi verrano aggiornati in 3 fasi della nostra ricerca, come dichiarato da Google:<\/p>\n<ol>\n<li>Quando si inizia a digitare.<\/li>\n<li>Quando si clicca su &#8220;cerca&#8221; confermando una query di ricerca.<\/li>\n<li>Quando si smette di digitare un ricerca per almeno 3 secondi.<\/li>\n<\/ol>\n<p>Anche qui, vale il discorso relativo alla concetrazione e all&#8217;aumento di <strong>importazione delle keyword pi\u00f9 ricercate<\/strong> e il relativo calo di &#8220;appeal&#8221; delle misspelled e delle ricerche secondarie.<\/p>\n<p>Secondo alcuni ci sar\u00e0 un <strong>incremento di importanza delle inserzioni Pay per Click<\/strong> rispetto ai risultati organici sempre pi\u00f9 standardizzati anche se \u00e8 sicuramente difficile da prevedere.<\/p>\n<h3>Conclusioni<\/h3>\n<p>La morte del SEO \u00e8 ancora lontana&#8230; ad ogni novit\u00e0 di Google sembra che tutto debba cambiare profondamente e il pi\u00f9 delle volte cos\u00ec non \u00e8. Occorrer\u00e0 ovviamente <strong>monitorare con maggiore attenzione i dati<\/strong> per valutare le reazioni degli utenti a queste nuove funzionalit\u00e0 di BigG e adattarsi di conseguenza il pi\u00f9 velocemente possibile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-4553\" style=\"margin:20px 10px 0 0; \" title=\"Google instant e il SEO\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2010\/09\/google-instant1.jpg\" alt=\"Google instant e il SEO\" width=\"180\" height=\"72\" \/>Prendendo spunto da una serie di articoli <a title=\"Google Instant e il SEO in tempo reale\" href=\"http:\/\/www.google.it\/search?aq=f&amp;sourceid=chrome&amp;ie=UTF-8&amp;q=google+instant+e+seo\" target=\"_blank\" rel=\"noopener noreferrer\">comparsi sul web<\/a> in merito alla nuova funzionalit\u00e0 <strong>Google Instant<\/strong> ed in particolare al suo rapporto con il <a title=\"I nostri articoli sul SEO\" href=\"https:\/\/www.artera.net\/it\/blog\/tag\/seo\">SEO<\/a> ed il Web Marketing vorremmo approfondire anche noi l&#8217;argomento e proporre alcuni <strong>spunti di riflessione<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[36,187,193,117,48],"class_list":["post-4547","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-google","tag-google-instant","tag-keyword","tag-seo","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Google Instant e il SEO - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Google Instant e il SEO. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/google-instant-e-il-seo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Google Instant e il SEO - Artera\" \/>\n<meta property=\"og:description\" content=\"Leggi dal blog: Google Instant e il SEO. Contattaci per una partnership! 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My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. 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